Super Bowl Campaign Space Babies
Sergiu Iacub
Marketing Research
BUS 362
Rossen Petkov
Individual Campaign Case Study
Kia Sorento “Space Babies”
1) About the company
KIA Motors America is one of only three auto brands to increase U.S. sales in each of the past four years. The company is the marketing and distribution arm of KIA Motors Corporation based in Seoul, South Korea. As of June 2012 Hyundai Motor Company owns 38% of KIA. The company offers a complete line of vehicles through more than 765 dealers throughout the United States (Mckee, 2013).
Since 1944 the company serves the automotive industry under the slogan “The Power to Surprise”. The Hyundai-Kia Automotive Group mission statement seeks to build a trusting and lifelong partnership with customers and provide them with innovative technologies and services long into the future. As being the ones that shaped the mobility to a great extent, with the use of groundbreaking innovations and remarkable vehicles. The company will continue exercise a pioneer role in developing the mobility, particularly focusing on safety (“KIA Motors Annual Report 2012”, 2013).
The company increased its overall revenue with 8.7% in comparison with the financial year 2011. According to KIA Motors Annual Report the company has registered a revenue of 47,242,933million of dollars (2,228,000 vehicles). KIA Motors operates in the whole world, however Korea and US are the ones which show higher interest in companies’ product (71.4% from the whole seals units). In the worldwide vehicle production KIA Motors has a 1.8% share (“Annual Report 2012”, 2013).
2) About the product or service
Over the course of the last several years, the Kia brand has matured and grown dramatically in the U.S. market while capturing the attention of a wide variety of consumers. KIA Motors manufactures high line vehicles. Due to revolutionary technical innovations the company managed to produce vehicles with a large number of features which ensure your comfort and
Marketing Research
BUS 362
Rossen Petkov
Individual Campaign Case Study
Kia Sorento “Space Babies”
1) About the company
KIA Motors America is one of only three auto brands to increase U.S. sales in each of the past four years. The company is the marketing and distribution arm of KIA Motors Corporation based in Seoul, South Korea. As of June 2012 Hyundai Motor Company owns 38% of KIA. The company offers a complete line of vehicles through more than 765 dealers throughout the United States (Mckee, 2013).
Since 1944 the company serves the automotive industry under the slogan “The Power to Surprise”. The Hyundai-Kia Automotive Group mission statement seeks to build a trusting and lifelong partnership with customers and provide them with innovative technologies and services long into the future. As being the ones that shaped the mobility to a great extent, with the use of groundbreaking innovations and remarkable vehicles. The company will continue exercise a pioneer role in developing the mobility, particularly focusing on safety (“KIA Motors Annual Report 2012”, 2013).
The company increased its overall revenue with 8.7% in comparison with the financial year 2011. According to KIA Motors Annual Report the company has registered a revenue of 47,242,933million of dollars (2,228,000 vehicles). KIA Motors operates in the whole world, however Korea and US are the ones which show higher interest in companies’ product (71.4% from the whole seals units). In the worldwide vehicle production KIA Motors has a 1.8% share (“Annual Report 2012”, 2013).
2) About the product or service
Over the course of the last several years, the Kia brand has matured and grown dramatically in the U.S. market while capturing the attention of a wide variety of consumers. KIA Motors manufactures high line vehicles. Due to revolutionary technical innovations the company managed to produce vehicles with a large number of features which ensure your comfort and