Unit 304 – Principles of marketing for travel and tourism Definition of Marketing: Marketing is a type of management tool and is responsible for meeting customer requirements; marketing is about getting the right products to the right people in the right place at the right time at the right price using the right promotion; for example airline companies such as easy jet and ryanair will try and invest their time and money by finding out what different type of customers want from the companies by
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Jet2.com marketing research Marketing is the process of communicating the value of a product or service to customers‚ for the purpose of selling that product or service. Jet2.com is internet based holiday and cheap short hole flight company witch which flies from eight airports in the United Kingdom. Jet2.com marketing and press department is orientated at low cost flight advertising safety and reliability also offers bigger baggage allowance then competitor’s which you can take on board. Jet2
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Introduction Tourism‚ in particular mass tourism‚ is frequently described as a phenomenon of modern society (Sharpley‚ 1994). It is modern society‚ through the development of fast‚ efficient and economical forms of mass transport‚ increasingly high levels of disposable income and the provision of socially-sanctioned free time that has provided the means and the opportunity for people to participate in tourism. Additionally‚ modern society is a major factor in tourist motivation. Whether to
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Concurrent Session: Policy and Planning of Tourism Product Development in Asian Countries POLICY AND PLANNING OF THE TOURISM INDUSTRY IN MALAYSIA ___________________________________________________________ Amran Hamzah Course Coordinator‚ Tourism Planning Programme Department of Urban and Regional Planning‚ Faculty of Built Environment Universiti Teknologi Malaysia‚ Skudai‚ Johor MALAYSIA ABSTRACT Tourism is currently the second highest contributor to Malaysia’s Gross Domestic Product (GDP) after
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Assignment 4: Tourism and the Environment Analysis of Ecotourism in Rathdowney‚ Queensland‚ Australia By: Angie Haves December 14‚ 2009 Introduction The effect of global warming is becoming ever more evident‚ well-known and of increasing concern as research is conducted on an ongoing basis and the results of this research are communicated widely through the media and print publications. Scientists believe that climate change is largely caused by humans producing
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attitudes that young adults have towards dark attractions. by Alexandra Constantinescu Albert (1002430) Word count: 13‚109 A research project submitted in partial fulfilment of the requirements for the award of BA (HONS) International Tourism Management. 2014 Abstract This study tries to fill in the existent gap in the research of people ’s interest‚ attitudes and motivators for visiting dark and disaster sites and it also contributes to obtaining a better understanding of dark
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Tourism and Hospitality Management Individual Assignment Kuching - Heaven on Earth Amanda Lim Yen Thang B1002862 HELP University College Kuching - Heaven on Earth KUCHING: A BRIEF INTRODUCTION Situated on the island of Borneo is Malaysia’s largest state‚ Sarawak‚ where its capital‚ Kuching‚ lures tourists and travellers over with its beauty of a great green environment and the friendliness of its people‚ who are also known as Kuchingnites. Kuching is known as the one place where one can
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[pic] Marketing Strategy and Performance of Tourism Industries in Nepal 1. Concept Nepal is a small land-locked county‚ surrounded by the Tibetan region of China on the north and India on the rest‚ with a total population of 28.6 million in 2009 (World Development Indicators Data Base‚ January 2010)‚ but is one of the growing tourism destinations in Asia. The number of foreign tourists increased greatly from a mere 6179 in 1962 to 176‚634 in 1984‚ 491‚504 in 1999‚ 361‚237 in 2001‚ and 385
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Introduction Spa development in Tourism Industry Tourism as a tertiary economic activity gives more and more possibilities for countries to compete with each other in various tourist products and destination. New forms of travel‚ new tourist products and tourist destinations are the new facts of contemporary global tourism industry. Among the attractive tourist destination‚ spas get great significance and development of spa and wellness tourism is becoming an imperative for many countries that
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regime of Egyptian President Hosni Mubarak. Despite being predominantly peaceful in nature‚ the revolution was not without violent clashes between security forces and protesters. The uprising took place in Cairo‚ Alexandria‚ and in other cities in Egypt‚ following the Tunisian Revolution that saw the overthrow of the long-time Tunisian president. On 11 February‚ following weeks of determined popular protest and pressure‚ Mubarak resigned from office. Grievances of Egyptian protesters were focused
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