1) What are the most relevant dimensions along which to segment the patient market for ED treatment? Of the segments identified‚ which would you target initially with Cialis? The relevant dimensions are: age‚ occupation‚ marital/partner status‚ level of education‚ level of income and ED medication use habits (i.e. Viagra dropout). Within these segments‚ the populations to target are: • Age: Men ages 50+ (slight market with men ages 40-49) • Occupation: Retired or employed full time • Marital
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SWOT analysis of the Glaxosmithkline. Glaxosmithkline is‚ after Pfizer Inc‚ the largest pharmaceutical company in the world. It was formed in 2000 as the result of a merger between two large companies GlaxoWellcome and SmithKlineBeecham. The company operates primarily in 117 countries‚ their products are currently manufactured in 37 and are sold in over 140 countries. It is headquartered in Brentford‚ England and employs about 110‚000 people with sales of Ł22.7bn. Their strategies for the future
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A recent article discussed how tow truck drivers are especially busy when the roads are icy or after it has snowed. While a greater number of accidents are expected when the weather is bad‚ there are several things you can do to make things easier for tow truck drivers in our area. When the roads are icy or when there is snow on the road‚ decrease your speed appropriately. It is important to be aware of black ice. Although you cannot see it‚ you will need to slow down. Otherwise‚ you might slide
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their product is better than their competitors? Who is their target audience? How do the pharmaceutical companies protect their new drug investment? In 1998 Celebrex (celecoxib) was approved by the FDA. Through several mergers and acquisitions‚ Pfizer became the owner of Celebrex in 2004. (en.Wikipedia.org‚ 2013) In 1999 Merck and Co. Inc. introduced a new drug to treat arthritis. It was called Vioxx (rofecoxib). The drug was marketed worldwide. It was marketed in 80 countries and used by 84
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Emerging Markets is used to describe a country in the process of rapid growth and industrialisation Opportunities- Strong Economic Growth /Rising consumer incomes and growing ‘middle-classes’/Opportunities for joint ventures with local businesses Threats- Culture/varying customer needs/Difficult to protect ideas from competition due to inadequate laws/Infrastructure could be poor‚ making distribution and marketing difficult The US soft drinks giant announced a 6% rise in operating revenue to $11
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Starbucks - Bear spread Nike - Bull spread Pfizer - Butterfly‚ Straddle & Strangle For Starbucks we bet on down-move from the stock‚ which at that time (March 11th) had a 4-month average price of $75.23 and a current price of $75.03. We built a Bear Put Spread with a long position on 77.5-strike put and a short position in a 70-strike put. We
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SWOT Analysis By Stacy Collett (Jul. 19‚ 1999) In order to swat the competition you need to understand SWOT. SWOT stands for Strengths‚ Weaknesses‚ Opportunities and Threats. It ’s a way to analyze a company ’s or a department ’s position in the market in relation to its competitors. The goal is to identify all the major factors affecting competitiveness before crafting a business strategy. SWOT Breakdown SWOT identifies the internal and external factors that affect an organization
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The v-type hay ray rakes tow behind frame’s main role is harvesting hay. The hay should be harvested soonest possible and removed from direct sunlight. After the grass is cut it is exposed for a while to dry up. The V-type hay ray rake tow behind frame is among the type of machinery used in the harvesting of hay. The rake is designed in a suitable way that allows it to harvest the hay. It is comprised of wheels that are angular shaped. The wheels are propelled majorly across the ground which allows
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Cialis Case Study Marking Scheme: Question 1 (25 Marks Total): According to information provided in the case‚ identify 3 main ED market segments. Describe each segment’s characteristics‚ including opportunities and barriers for adoption. Focus on key ED segments essential for future marketing campaign‚ as opposed to all possible segments. If sufficient information is provided in the case‚ identify potential size of the segment. - Correctly identifying demographics/age as a segment (2 marks)
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How to Remain Safe While Waiting for 24 Hour Towing Service Whenever you’re caught in a car accident‚ the first two things you should do is move your car in a safe spot and call the tow company for help. However‚ what do you do while waiting for the truck to arrive? Drivers who are unsure of what to do after making the call are placed in a very dangerous positon. If they don’t act fast‚ it’s possible for the oncoming traffic to hit them or their cars and cause another road incident. Don’t make that
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