A PROJECT REPORT ON A Study on marketing mix & competitive analysis of “Pure it” (HUL) Submitted By: Smruti Ranjan Das Roll No. 049 PGDM-RM 2009-11 UNDER THE GUIDANCE OF Dr. R. Padmaja (Assistant Prof. Marketing) IN PARTIAL FULFILMENT FOR THE AWARD OF THE DEGREE OF POST GRADUATE DIPLOMA IN MANAGEMENT (RETAIL & MARKETING) INSTITUTE OF PUBLIC
Premium Drinking water Water purification Water supply
this marketing analysis is to explore the opportunity of Higher education Market (HEM) for Dell and to formulate a marketing plan in order to achieve its revenue target. After identifying current problems faced by Dell‚ we will analyze the pros and cons of each alternative and decide the best solution for the company. Given Year 96/97 budget and revenue targets‚ we will also suggest the approach for marketing implementation and contingency plan through various calculations. This marketing analysis
Premium Personal computer Marketing
it implemented a smart market entry strategy. It did not use any advertising and promotions that could be perceived by the Chinese as a threat to their tea-drinking culture. Instead‚ it focused on selecting high-visibility and high-traffic locations to project its brand image. The next thing Starbucks did was to capitalize on the tea-drinking culture of Chinese consumers by introducing beverages using popular local ingredients such as green tea. This strategy has effectively turned potential
Premium Coffee Marketing Starbucks
happened on the world’s largest vehicle manufacturers‚ Toyota. This event affect all over the world including China‚ USA‚ Europe. The incident makes the corporate brand image dropped and also loss the consumer confidence. Why this event did occur? During the research and analysis‚ the major cause of Toyota’s recall is the quality issues. For example the accelerator pedal problem‚ many different types of car were recalled‚ like RAV4‚ Corolla and Venza and even some very good quality cars‚ like Lexus
Premium Supply chain Supply chain management Management
ADVERTISING STRETERGY OF COLGATE TOOTH PAST In terms of overall advertising expenditures‚ media advertising is still dominated by Press and television‚ which are of comparable size (by value of ’sales’). Posters and radio follow some way behind‚ with cinema representing a very specialist medium. Press[edit] In the United Kingdom‚ spending is dominated by the national & regional newspapers‚ the latter taking almost all the classified advertising revenue. The magazines and trade or technical journal
Premium Advertising Marketing Milk
Assignment on “MARKETING STRATEGY OF TOYOTA BANGLADESH” Submitted to: Nina Afza Lecturer‚ Department of Business Administration Stamford University Bangladesh [pic] Submitted by: Sara Hamid I.D. # 03812432 Sharmin Talukder I.D. # 03812411 Fatema Tuz Johora
Premium Toyota
HYPERLINK "http://www.amity.edu/default.asp" INCLUDEPICTURE "http://www.amity.edu/Admission/images/amity_logo.gif" \* MERGEFORMATINET PROJECT REPORT On MARKETING STRATEGIES OF VODAFONE SUBMITTED TO: PROF. SWATI MITTAL SUBMITTED BY: PULKIT PUNJ 9999962559 ACKNOWLEDGEMENT It is well-established fact that behind every achievement lies an unfathomable sea of gratitude to those who have extended their support and without whom the project
Free Mobile phone
Part 2: Marketing Objectives and Goals – SMART Principles 12 Part 3: Product‚ price‚ place and promotion 13 Products 13 Price 14 Place 14 Promotion 14 Section 4: Conclusion 14 Reference: 15 Executive Summary Growing probiotic market has a potential value that every relevant firm wants to share profit in this market. Collecting data from dependable source and thinking deeply to analyse the current market for Yakult‚ giving suggestions in marketing a new overseas
Premium Marketing
5.0 Vision‚ Mission‚ Objectives & Measures - 15 - 5.1 Vision - 15 - 5.2 Mission - 15 - 5.3 Objectives - 15 - 6.0 Strategic Options - 16 - 6.1 Generic strategy - 17 - 6.2 Competitive strategy - 17 - 7.0 Developing Strategies - 18 - 7.1 Corporate strategy - 18 - 7.2 Business strategy - 19 - 7.3 Functional strategy - 19 - 8.0 Implementation Plan - 20 - References - 21 - Executive Summary ASDA is one of the biggest retail supermarkets in the UK. It has 17% (in 2009) of market
Premium Supermarket Strategic management
. MARKETING STRATEGY ADOPTED BY BHARTI Bharti has spent a considerable amount on advertising its mobile phone service‚ Airtel. Besides print advertising‚ the company had put up large no of hoardings and kiosks in and around Delhi. The objective behind designing a promotion campaign for the ‘Airtel’ services is to promote the brand awareness and to build brand preferences. It is trying to set up a thematic campaign to build a stronger brand equity for Airtel. Since the cellular phone category
Premium Mobile phone