"Toyota relationship marketing" Essays and Research Papers

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    GENE DOBBS BRADFORD EMBA 30 BOOK REPORT: “The Toyota Product Development System” Toyota’s innovation process in not the result of a few well-implemented initiatives‚ rather‚ it is a highly integrated system that constantly reinforces itself and is woven through the fabric of the entire organization. Many companies try to copy elements of Toyota’s Lean Product Development System (LPDS)‚ but it is not that easy. All aspects of LPDS work together in harmony‚ and the process is reinforced by

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    Case Study Toyota crisis

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    the primary stakeholders (Obston‚ 2014) and brand ambassadors of the company. Thus‚ to ensure wellbeing of employees‚ especially in time of catastrophe‚ they should be well informed and fostered under the guidance of company’s leaders. Leaders at Toyota should take an immediate action; start with early internal crisis communication‚ take accountability and show their commitment to resolving the crisis. Male (2004) suggests‚ being proactive and transparent lessen doubt and distress among employees

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    as long as I can remember is Toyota cars and trucks. Every vehicle my parents have owned has been made by Toyota. My father‚ a structural engineer‚ has always voiced a sincere appreciation for the Japanese automaker. “It’s the Toyota Way”‚ he would stubbornly proclaim. My brothers and I never understood the reference. After all‚ it was not uncommon to hear my father quote obscure statistics from Car & Driver or Consumer Reports magazines. Though in his defense‚ Toyota has consistently ranked higher

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    Executive Summary Company Overview Toyota is a Japanese automotive manufacturer‚ originating from Toyota‚ Aichi‚ Japan. Was founded in the year 1937 by Kichiro Toyoda. Globally the company operates in Japan‚ North America‚ Europe and Asia. Toyota’s current business level strategy is integrated cost leadership and differentiation. Until the year 2008 Toyota’s had high sales 8.913bn in comparison to the other general motors. In 2009 sales began to decline as Toyota began seeing loses‚ which analysts

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    Toyota Case Study 2009

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    In October 2009 Toyota announced that it was recalling 3.8 million U.S. vehicles which cost the company more than seven million dollars. This was due to the issue of whether “poorly placed or incorrect floor mats under the driver’s seat could lead to uncontrolled acceleration in a range of [its] models.” The catalyst of the issue was the incident involving a crash in California whereby the accelerator of a Lexus sedan got stuck‚ resulting in a mans death. As well as additional reports including “sticky

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    continually improved. [2] Toyota has launched‚ unannounced‚ several low-profile initiatives‚ including a global computer data base to track vehicle repairs and cut reporting times about customer complaints from months to days [1] No matter where Toyota vehicles are made‚ they must have the same high level of quality. Toyota doesn’t put a label on vehicles which says "Made in The USA" or "Made in Japan"‚ but instead opts for one label for all: "Made by TOYOTA.” [5] DELIVERY: Toyota Philippines promises

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    Introduction Established in 1937‚ Toyota Motor Corporation (TM) is currently the 8th largest company in the world. Its annual revenue hovers around US$186 million dollars and it hires a workforce of approximately 290‚000 people worldwide. Besides being a mammoth economic entity‚ Toyota has also influenced the world in many ways; Toyota is renowned for its amazing cost cutting initiatives as well as highly influencing corporate philosophies which permeates through every layer of TM. Put together

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    Toyota Hybrid Synergy Drive

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    Case study: Toyota Hybrid Synergy Drive Introduction Hybrid Synergy Drive‚ (HSD) is a set of hybrid car technologies developed by Toyota. HSD technology is used in the Prius‚ Highlander Hybrid sport-utility vehicle (SUV)‚ Camry Hybrid‚ Lexus RX 400h‚ Lexus GS 450h‚ and Lexus LS 600h/LS 600hL automobiles. It combines an electric drive and a continuously variable transmission. Toyota describes HSD-equipped vehicles as having E-CVT (Electronically-controlled Continuously Variable Transmission). We

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    Toyota Swot Analysis 2013

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    SWOT analysis of Toyota This is a Toyota Motor Corporation SWOT analysis for 2013. Company background Name Toyota Motor Corporation Industries served Automotive Geographic areas served Worldwide Headquarters Japan Current CEO Akio Toyoda Revenue ¥18.583 trillion (2012) Profit ¥283.55 billion (2012) Employees 300‚747 (2012) Main Competitors Bayerische Motoren Werke AG‚ Chrysler Group LLC‚ Daimler AG‚ Ford Motor Co.‚ General Motors Company‚ Honda Motor Company‚ Nissan Motor‚ Tata Motors

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    The Toyota Production System (TPS) operating management style has become the gold standard in the automotive industry‚ and even though their strategy has been attempted to be duplicated‚ it has yet to be replicated. The main reason behind the failures of TPS imitators is that they fall short in developing a management strategy to align the goals and objectives of all the functional groups within the enterprise. These imitators get too caught up in cost-reduction strategic decisions rather than strategies

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