Marketing Strategies of Pepsi Co. PepsiCo is the second largest food and beverage company in the world. Caleb Bradham founded PepsiCo in 1898‚ a pharmacist and drugstore owner‚ who formulated the ingredients for the syrup‚ originally called Brad’s drink‚ of what is known today as Pepsi-Cola. PepsiCo’s mission is to be the world’s most premier consumer products company focused on convenient foods and beverages. PepsiCo has six guiding principles that include‚ “Care for customers/world we live
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obligations‚ honesty and loyalty. These elements form a majority of traditional Japanese values. (Smits‚ 2010) Hofstede‚ even though his work has been criticised‚ recognised some significant aspects of Japanese culture. These aspects included high uncertainty avoidance‚ high masculinity and a swing towards collectivism. These aspects also contribute largely to traditional Japanese values. These values were represented in such policies as lifetime employment and generous retirement bonuses. (Hofstede‚ 2013)
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Organizational Culture Essay Organizational culture is a complex concept including many different meanings. In this essay‚ the definition of organizational culture is described as "a set of shared values and norms that controls organization members "interaction with each other‚ and with suppliers‚customers and others outside the organization‚ given by Gareth Jones. According to Morgan ’s theory‚ metaphor is a method to explain a phenomenon or create meaning by using one element of experience to
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respectively. However‚ this essay will argue that compared to theory X‚ theory Y seems to be less applicable in contemporary Chinese context on employee motivation due to their work values influenced by Chinese culture and personalities‚ such as and uncertainty avoidance and managers’ selfishness. On the one hand‚ McGregor’s theory X and Y has been subjected to at least two criticisms which argue that the assumptions of his theory are incomplete and even erroneous. One of them claims that the aspects of human
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Corporate Social Responsibility refers to notion that corporations have a responsibility to the society that sustains them. Corporate Social Responsibility also takes into account the manner in which a company manages its economic‚ social‚ environmental relationships and the methods which use to engage with its stakeholders as these relationships will impact on the company’s long term success. Corporate Social Responsibility is also considered as a strategy to sustain positive company reputation
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Introduction and facts 1. Banco Santander Banco Santander was founded in Santander and is the largest bank of Spain. Grupo Santander‚ which is the ‘umbrella’ above the different activities and bancs in different countries‚ has almost 130.000 employees and 69 million customers. It is the twelfth largest financial group of the world by market value. 2. Abbey National Abbey is the sixth largest bank of the United Kingdom‚ with a leading position in the United Kingdom mortgage market‚ a well-built
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value upon six cultural dimensions. He gathered the cultural value information while conducting surveys by IBM. The six cultural dimensions are as follows; “power (equality versus inequality)‚ collectivism (versus individualism)‚ uncertainty avoidance (versus uncertainty tolerance)‚ masculinity (versus femininity)‚ temporal orientation‚ and indulgence (versus restraint)‚” (2011). With dimensions‚ Hofstede clustered 50 countries and 3 regions. Each country has been positioned relative to other countries
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Improving Cultural Indices 1 IMPROVING CULTURAL INDICES AND RANKINGS BASED ON A METAANALYSIS OF HOFSTEDE’S DIMENSIONS VAS TARAS University of Calgary Haskayne School of Business SH441‚ Human Resources and Organizational Development 2500 University Drive NW Calgary‚ Alberta‚ Canada T2N 1N4 Tel: (403) 220-6074 Fax: (403) 282-0095 e-mail:taras@ucalgary.ca PIERS STEEL University of Calgary Haskayne School of Business Human Resources and Organizational Development SH444 - 2500 University Drive
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Cross-cultural communication problems in "Expatriation: An American Working in Japan" case. I decided to choose this topic because in the modern world‚ where globalization takes over the economy‚ the cross-cultural communication is becoming increasingly important subject to address for organizations and especially for its Human Resource Management. Whether it is a multinational company with subsidiaries all over the world‚ or a manufacturing company with distribution network across continents
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Sweden. 2. Norway. 3. Netherlands. 4. Denmark. 5. Costa Rica. Uncertainty avoidance As you can see the UAI in Spain is higher than in The Netherlands. Uncertainty avoidance in The Netherlands is relatively low‚ wich can clearly be viewed trough the national cultures. The spanish and the Netherlands are not to keen on uncertainty‚ by planning everything carefully they try to avoid the uncertainty. Long-Term Orientation The last dimension‚ Long-Term Orientation
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