ADVERTISING MANAGEMENT LIST OF DIGITAL MARKETING TOOLS 1. Viral marketing 2. Search engine marketing 3. Online product configurations/ verifiers 4. VRM: determining navigation profiles 5. E-surveys 6. E-auctions 7. Prices digital temporization 8. Point of sale electronic management 9. Promotional ministers 10. Online coupons: e-coupons & m –coupons 11. Pod casting 12. Mobile apps -TOOLS FOR MARKETING CONTROL: E-AUDIT- 13. E- CRM 14. E- commerce portals 15. Contextual advertising
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Q.1 Culture as a tool to limit resistance. A shift from bureaucratic organizational practices toward post-bureaucratic‚ more flexible and less hierarchical systems of organization‚ where employees are empowered to cope with emerging changes and fluctuating demands by continuously reshaping their organizational roles and to contest the way decisions are implemented‚ has created a need for managers to move away from roles based on authoritative and rational forms of control to more culturally based
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TOOLS AND TECHNIQUES IN PUBLIC RELATIONS INDEX 1. TOOLS IN PUBLIC RELATIONS 2. PUBLICITY MEDIA 3. TYPES OF PUBLICITY 4. OTHER FORMS OF PUBLICITY 5. TECHNIQUES USED TO SOLVE PR PROBLEMS 6. PR PROCESS 7. ISSUE MANAGEMENT SYSTEM (New Jersey Physicians case) 8. CRISIS MANAGEMENT SYSTEM ( Mattel‚ Pepsi‚ Bhopal Gas Tragedy and Exxon case) 9. MODELS IN PR : Open System‚ Cybernetics and Roles of PR. Tools in Public Relations Publicity is the deliberate attempt to manage
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Marco Sanchez English 1301 9/24/12 “The Roaring 20’s was the best decade of America” Everyone dreams of living the good life‚ having all the luxuries for a bargain price and not worrying about a thing in the world. Well for many people in the 1920’s that was their life. This jump from 1919 to 1920 brought the greatest change in society‚ politics and values. The key word during this decade was prosperity. Americans were evolving from an era of conservatism to an era of more liberal views. New
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Studying in the Twenty-First Century In the article “What Works‚ What Doesn’t‚” John Dunlosky and other researchers report different types of learning strategies to determine their effectiveness for students and teachers in a variety of subjects and settings. Rating the best and worst strategies that work for students. Method and content are equally important in learning and students are not being taught from teachers. The problem with experts studies is that some strategies may be time consuming
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TEAMWORK OR COLLABORATION TOOLS/TECHNOLOGY There are various collaboration technologies available which enable team members to meet and work‚ both virtually and in real time. Collaboration technologies are often embedded in desktop applications allowing people to easily communicate via email‚ instant messaging‚ web conferencing‚ document management and internet. Organizations must choose the right collaborative technologies that fit their business goals. Organizations will decide on a particular
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The tone of Scott Russell Sanders article “The Inheritance of Tools” is nostalgic and warm but also melancholy at times. The nostalgia of this piece can best be seen when Sanders talks about his memories of his dad. In his first paragraph he remembers hitting his thumb with a hammer and thinking that his father would say “‘If you’d try hitting the nail it would go in a whole lot faster.’” This phrase or rather the idea of thinking of what his father might brings forth the idea remembering a better
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Hampton Machine Tool Company -Case Write-up Summary: On September 12‚ 1979‚ Hampton Machine Tool Company requested from St. Louis National Bank a renewal to their loan of $1‚000‚000 due to be repaid on September 30‚ 1979 and also to be given an additional loan of $350‚000 for new equipment purchases in October 1979. Both loans were to be repaid on December 31‚ 1979. Hampton M.T. Company wrote a letter to the St. Louis National Bank stating the reasons for the extension of the loan and the need
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Case Study: Employee Motivation and Retention Strategies Prologue: The case examines the employee motivation and retention strategies of the US based XYZ Corp. Corporation (XYZ Corp.). Since its inception‚ XYZ Corp. was appreciated for its employee-friendly HR practices. However‚ during the late 1990s‚ as the company was growing rapidly in size‚ it lost the popular elements of its work culture. Moreover‚ several racial discrimination lawsuits and antitrust proceedings affected the company’s corporate
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Tools to support BPR When a BPR project is undertaken across the organization‚ it can require managing a massive amount of information about the processes‚ data and systems. If you don’t have an excellent tool to support BPR‚ the management of this information can become an impossible task. The use of a good BPR/documentation software is vital in any BPR project. The types of attributes you should look for in BPR software are: Graphical interface for fast documentation "Object oriented" technology
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