1. a. Under Armour’s major competitive advantage is in its product concept. It produces athletic gear that enhances the performance‚ uses high-tech material that gives clothes a snug fit and wicks away moisture‚ keeping athletes cool‚ dry‚ and feeling “light”. It has a unique product. b. It frequently uses free endorsements. c. It has achieved a very rapid growth in a short period of time. It’s revenue has increased by almost 6 times between 2003-07. d. Under Armour brand is identified with performance
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Under Armour- Challenging Nike in Sports Apparel By Shruthi Purushothama Under Armour was founded in 1996 by Kevin Plank‚ a former football player with the University of Maryland. Plank came up with the idea of using newly available moisture-wicking‚ polyester-blend fabrics to create next generation‚ tighter-fitting shirts and undergarments that would make it cooler and more comfortable to engage in strenuous activities during high temperature conditions. The company was originally named KP Sports
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Under Armour‚ Inc. : Company History In 1996‚ as a football player at the University of Maryland‚ Kevin Plank grew tired of the cotton t-shirts he was provided becoming soaked with sweat and rain‚ impeding his ability to move fluidly as a special-teams player for the Terrapin football team. Knowing that cycling outfits and football under shorts were made with a "moisture-wicking synthetic fabric"‚ Plank believed it possible to make a t-shirt out of such material. He observed the content label of
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Under Armour In the early 1990s all athletes that wore undershirts were made of cotton and caused the players to be hot and sweaty during and after the game. In 1996 the special team’s captain on the university of Maryland football team got an idea. Kevin plank thought to himself “there has to be a better idea” After he graduated‚ he was determined to figure out something better. He wanted a shirt that stayed light and dry no matter how hot it was. After searching all around New York’s famous garment
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Performance………………………………………………………….…5 3. External Analysis……………..…………………………………………………………………..7 3.1 Driving Force for Change……………….……………………………………………………7 3.2 Porters Five Forces Model……………………………………………………………………8 3.3 Key Success Factors………………………………………………………………………….11 3.4 Summary of External Analysis…………………………….…………………………………13 4. Internal Analysis………………………...…………………...……………………………...……13 4.1 Resources and Competences………………………………………….………………………14 4.2 Value Chain Analysis……………………….………………………………………………15 4.3 Comparison
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Introduction Under Armour is currently one of the leading companies in the sports apparel industry whose mission is to “Make all athletes better through passion‚ science‚ and the relentless pursuit of innovation”.1 When Under Armour first broke into the sports apparel industry it was a disruptive pioneer that initially made the two giants‚ Nike and Adidas‚ a little weary. Under Armour revolutionized the sports apparel industry by creating apparel that used synthetic materials as an alternative to
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Ratio Analysis: When evaluating a stock five types of ratios are considered: firm value ratios‚ profitability ratios‚ activity ratios‚ financial leverage ratios and liquidity ratios. After completing the proper calculations‚ assessments of the stock can be prepared. Starting with firm value ratios‚ Under Armour has earned a net worth of $1‚259‚559‚000. The higher the number‚ the more valuable the firm is on paper‚ and to Under Armour‚ this number is fair compared to other competitors in the
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ratio for Under Armour is 95.82 which is staggeringly high. Nike is valued at a P/E ratio of 27.46 while Adidas is at 12.08 [Exhibit 6]. An extremely high P/E ratio means that investors value this company very highly and are willing to pay a high price for its share. It reflects positively on Under Armour’s growth prospects. This high price tag associated with Under Armour has come because of the explosive growth the brand has seen over the last 5 years. Competitive & Strategic Analysis Entering
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September 2013 1. Situation analysis A. General Environment Sociocultural/Demographic – Under Armour was able to build its brand image through extensive sponsorship. Under Armour now provides gear to the NFL‚ MLB‚ MLS‚ NHL the USA baseball and Ski teams including other professional leagues abroad. In 2005‚ Under Armour was supplying over 100 NCAA division I-A football programs and 30 NFL teams. Only four years since its founding Under Armour had become a globally recognized brand‚ and was still
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Under Armour is one of the world’s leading producers of athletic apparel. Their slogan‚ “I will protect this house” was greatly popular in the early 2000s. In the year 2008‚ the brand aired a commercial titled‚ “Protect This House: I will” which features world class athletes such as Michael Phelps‚ Brandon Jennings and Georges St. Pierre. The commercial gave a sneak peek in to how these champions train‚ overcome challenges and failures in order to achieve greatness‚ of course‚ with the help of Under
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