was leaking sensitive company information to the press. The author refers to Dunn’s actions as arrogance‚ but they were‚ by any measure‚ unethical conduct across several standards used to classify unethical behavior‚ namely personal gain‚ professional responsibility and legal and social responsibilities. One might assert that Dunn’s actions weren’t unethical because they weren’t conducted for personal gain‚ but were intended to help the company and its shareholders. However‚ this point is debatable
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Bioethical Analysis of Gattaca Envision living in a world where it is conventional that humans are first constructed as ‘designer babies’‚ with progenitors possessing the ability to manipulate the attributes of their offspring to one’s absolute desire. Depicted in the dramatized 1997 film Gattaca‚ a presentation of an unfathomable feasibility in fabricating another being’s appearance from birth‚ enhancing the accustomed human anatomical structure‚ excluding any deficits found in antecedent generational
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Brand Equity A brand represents a “name‚ term‚ sign‚ symbol‚ or design‚ or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition.” Without a recognizable brand‚ a product is but a mere commodity. It’s more than just a name‚ term‚ symbol‚ etc. – a brand is everything that one company’s particular offering stands for in comparison to other brands in a cate-gory of competitive products. As the value
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Study on the Association between Brand Awareness and Consumer/Brand Loyalty for the Packaged Milk Industry in Pakistan M.I. Subhani and Amber Osman* ABSTRACT Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. This paper put forwards the relationship of brand awareness on consumer/brand loyalty in the packaged milk brands in the urban Pakistan. There is evidence of brand awareness and consumer/brand loyalty on brand equity. The approach takes into
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UN Procurement Practitioner’s Handbook Home Glossary Downloads More Back to UNGM Top of Form Bottom of Form TABLE OF CONTENTS Chapter 4: Transverse Procurement Themes 4.1. Risk Management 4.1.1. Risk analysis and management 4.1.2. Risk and risk management in the procurement process 4.2. E-Procurement 4.2.1. Introduction 4.2.2. E-procurement tools and applications 4.2.3. E-procurement in the procurement cycle 4.2.4. E-procurement strategy – costs‚ benefits and risks 4.2.5. Legal
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Designing a Brand Hierarchy We all know the recession has drastically impacted consumer behaviors‚ but we may often overlook its direct impact on brands themselves. The recession has changed the way marketers manage their brand portfolios as they try to do more with less. As such‚ marketers are taking a closer look at how then can stretch existing brand equity across a greater number of products‚ often taking a parent brand/sub-brand approach. We generally see four different sub-brand approaches
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Eugenics: The Unethical Pseudoscience Our topic was on selective human breeding‚ or in other words eugenics. If you don’t know what eugenics is don’t worry I’ll tell you‚ according to Oxford dictionaries eugenics is the science of improving a population by controlled breeding to increase the occurrence of desirable heritable characteristics. Desirable heritable characteristics for example can be things like a particular eye color‚ hair color‚ height‚ etc. My question to you all is if you think
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2.0 REVIEW OF LITERATURE 2.1 THEORETICAL BACKGROUND BRAND PERSONALITY A brand personality can be defined as the set of human characteristics associated with a given brand. Thus it includes such characteristics as gender‚ age‚ and socioeconomic class‚ as well as such classic personality traits as warmth‚ concern and sentimentality. Brand Personality like human personality‚ is both distinctive and enduring. For example‚ one analysis found Coke to be considered real and authentic whereas Pepsi was
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Building brand identity in competitive markets: a conceptual model Bhimrao M. Ghodeswar School of Management‚ Asian Institute of Technology‚ Klong Luang‚ Pathumthani‚ Thailand Abstract Purpose – The purpose of this conceptual paper is to identify important elements of brand building based on a literature review and case studies of successful brands in India. Design/methodology/approach – This paper is based on a review of the literature and takes a case study approach. The paper suggests the framework
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The Lowest Price is Unethical The worldwide corporation name‚ Wal-Mart‚ is best known for its endless selection of products for sale and their everyday lowest prices in town. Unfortunately these attractive characteristics arise from the act of breaking 18th century philosopher’s ethical theories. Wal-Mart is guilty of using their employees and suppliers as a mere means to an ends for the highest corporate profits possible each quarter. Their practices alienate their employees from their work efforts
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