{draw:frame} The BCG matrix method is based on the product life cycle theory that can be used to determine what priorities should be given in the product portfolio of a business unit. To ensure long-term value creation‚ a company should have a portfolio of products that contains both high-growth products in need of cash inputs and low-growth products that generate a lot of cash. It has 2 dimensions: market share and market growth. The basic idea behind it is that the bigger the market share a product has or
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The BCG Matrix (BOSTON CONSULTING GROUP) The business is represented by a circle whose size depends on the business contribution to corporate revenues. High-growth‚ weak-competitive position business are called question mark. They require substantial investment to improve their position; otherwise‚ divestiture is recommended. High-growth‚ strong-competitive-position businesses are called stars. These businesses require heavy investment‚ but their strong position allows them to generate the needed
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Bcg Matrix-Nike Nike BCG Matrix Nike Corporation is a Fortune 500 company‚ founded in 1964 and listed on the NYSE as NKE. Headquartered in Beaverton‚ Oregon‚ Nike is a proven leader in the sports equipment‚ apparel and athletic shoe industries. As of 2013‚ Nike employees more than 44‚000 people worldwide. The brand portfolio‚ in addition to a wide variety of Nike premium products for leisure and sports activities‚ includes: Cole Haan‚ Converse‚ Umbro‚ Ltd.‚ Hurley and Nike Golf. Nike contracts with
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BCG matrix has been a tool for Malaysian brands to classify and evaluate the products and services of a business. It is a decision making tool in order to balance the activities of a company among those which make profits‚ those who ensure growth‚ those which constitute the future of the firm or those who are its heritage. With this tool one is able to define the development policy of the company. The matrix will position the products/services in two ways which are the rate of growth of the market
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The BCG matrix can be used to determine the appropriate mission of an organization with four common missions to choose from: Build (?)‚ Hold (Star)‚ Harvest (Cash Cow)‚ Divest (Dog). Yellow Trubrite Dye: 1) For Monarch‚ In the BCG matrix I think this product should be Build (?)‚ it is because Monarch got about 50% of the market share‚ however because of the obsolescent technologies used‚ the vast industry overcapacity‚ the severe price competition‚ the limited profitability‚ the possibility of
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BCG Matrix Product Relative Market Share Market Growth Classification Note D 2 Leader 3% Low Cash Cow Generates more cash than needed to maintain business. Requires frequent “milking” and very little investment. A 3 Leader 20% High Star Requires a high level of funding to battle competitors and maintain growth rate. When industry slows‚ has potential to become cash cow if market share is retained. C 1 Co-Leader 25% High C 1 Co-Leader 25% High Question Mark Potential to gain market share and
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actually have to use several conceptual models to be efficient particularly in their decision making. First of all‚ we will determine why conceptual models are so commonly used in strategic management. Then‚ we will describe and explain the BCG Growth / Share Matrix and finally‚ we will evaluate the different strengths and weaknesses of this conceptual model by analyzing and synthesizing the views of several authors. More abstract from Conceptual models in strategic management: The Boston Consulting
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Division for export of agri-commodities 2000 • Lifestyle Retailing business with the Wills Sport • ITC Infotech India Limited 2005 • entered the Personal Care Business 2010 • launched its handrolled cigar • Sunfeast Yippee Product Profile Branded Apparel Hotel Cigarettes Incense sticks Personal care Safety Matches Agricultural Industry Information Technology Paper Boards Packaged Foods Stationery Branded Package Food
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5 BCG matrix Brands under Gucci group The Gucci Groupe in now a muiti- brand conglomerate ‚with a collection of high fashion brands ‚like : Gucci Yves Saint Laurent Alexander McQueen Stella McCartney Sergio Rossi Balenciaga Bottega Veneta Today ‚ it is one of the world’s leading luxury brands‚in fact the name Gucci conjures a vibe of exclusivity and prestige‚an Italian brand of quality. BCG Matrix of Gucci Group [pic] [pic] As the Creative director
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the Dog‚ the Cow and the Question Mark A Perspective titled "The Product Portfolio" introduces the growth-share matrix. This framework categorizes products within a company’s portfolio as stars‚ cash cows‚ dogs‚ or question marks according to growth rate‚ market share‚ and positive or negative cash flow. By using positive cash flows a company can capitalize on growth opportunities. Question Marks Question marks are products that grow rapidly and as a result consume large amounts of cash‚
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