Future Outlook and Projections‚ 2013-2017 4. France Cosmetics Market 4.1. 4.2. 4.3. France Cosmetics Market Size‚ 2007-2012 France Cosmetics Market Segmentation‚ 2010-2012 France Hair Care Market France Hair Care Market Size‚ 2010-2012 France Shampoo Market‚ 2010-2012 France Conditioners/Care Products Market‚ 2010-2012 France Hair Colourants Market‚ 2010-2012 France Hair Styling Products and Hair Spray Market‚ 2010-2012 4.3.1. 4.3.1.1. 4.3.1.2. 4.3.1.3. 4.3.1.4. 4.3.2. 4.4. Hair care
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10000c ) 10000-15000 d) < 15000 | Personal care | Brand preferred | Quantity | | | | | 15) | Skincare | Soaps : | | | | Fairness creams : | | | | Moisturizers : | | | | Sunscreens : | | 16) | HairCare | Shampoos : | | | | Conditioners : | | | | Hair oil : | | | | Shaving creams : | | 17) | Oralcare | Toothpaste : | | | | Toothbrushes : | | Penetration of Branded Personal Care Products in Rural Areas Retailers: 1 ) Name: 2 )
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Unilever was created in 1930 by the amalgamation of the operations of British soapmaker Lever Brothers and Dutch margarine producer Margarine Unie‚ a merger as palm oil was a major raw material for both margarines and soaps and could be imported more efficiently in larger quantities. In the 1930s the business of Unilever grew and new ventures were launched in Latin America. In 1972 Unilever purchased A&W Restaurants’ Canadian division but sold its shares through a management buyout to former A&W
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I. EXECUTIVE SUMMARY The following marketing plan forms the basis for the introduction of a new innovative product by the Unilever Philippines Incorporated. The analysis allows us to outline the best strategies to follow for the achievement of the company’s strategic goals. “happy-feet” will be marketed as a unique functional foot deodorizer insole while striving to reinforce the company’s status as the leader in innovation and successful product launches. The marketing strategies will enable
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Introduction Unilever is a multi-national corporation‚ formed of Anglo-Dutch parentage that owns many of the world’s consumer product brands in foods‚ beverages‚ cleaning agents and personal care products. Unilever employs nearly 180‚000 people and had worldwide revenue of almost €40 billion in 2005. Unilever is a dual-listed company consisting of UnileverNV in Rotterdam‚ Netherlands and Unilever PLC in London‚ England. This arrangement is similar to that of Reed Elsevier and that of Royal Dutch
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Ingredients Water(aqua)‚ sodium Laureth Sulfate‚ CocamidopropylBetaine‚ Sodium Chloride‚ Dimethiconol‚ Fragrance(Parfum)‚ Carbomer‚ Guar Hydroxypropyltrimonium Chloride‚ Tetrasodium EDTA‚ Amodimethicone‚ DMDM Hydantoin‚ TEA-Dodecylbenzenesulfonate‚ Citric Acid‚ C11-15 Pareth-7‚ Laureth-9‚ Trideceth-12‚ PPG-9‚ Tocopheryl Acetate (vitamin E acetate)‚ Propylene Glycol‚ Panthenol‚ Methyl-chloroisothiazolinone‚ Methylisothiazolinone‚ Mica (Cl 77019)‚ Titanium Dioxide (Cl 77891) Sodium Laureth Sulfate
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Unilever in Brazil Marketing Strategies for Low-Income Consumers I would recommend that Unilever launch a sub-brand of OMO detergent powder in Brazil and target it on low-income Northeast consumers. Let’s name it “OMO Scrub”. This recommendation was evaluated on the basis of the following factors: I. Gaining market position Unilever can gain market share by stealing market share from laundry soap‚ especially the market share of other brands. In current detergent powder market‚ Unilever products
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Shampoo in India was derived from the Hindi word ‘Champi’ meaning hair massage. The introduction of shampoo in India dates back to the British reign in the country. Being a recent development the growth of shampoo or rather the penetration levels of shampoo in the India has been commendable. The shampoo market in India is estimated to be Rs 2‚500-3‚000 crore. The shampoo market is India is categorized according to the benefits they provide. Mostly consisting of three kinds of shampoos cosmetic
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Unilever Analysis Unilever should introduce a new‚ premium bar soap named Omo Luz for quality and value-conscious consumers‚ while lowering the price point of Minerva to reduce cannibalization and increase appeal to low to middle income segment in Northeast Brazil. In order to accomplish this mission and remain profitable‚ target primarily married low income women who value family and reputation; those who would otherwise buy P&G brand detergent or a local brand. This new Omo product will be
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HISTORY OF UNILEVER Unilever has had a very long history with the Indian consumer. It has had its presence since 1888 when crates full of sunlight soap bars were noticed in the Kolkata Harbour with the words ‘Made By Lever Brothers’ embossed to it. This long presence has helped it have an advantage over its competitors like P&G which came in way later around 1960’s. Here is the chronology of important events of Hindustan Unilever: TIMELINE: * 1888 Sunlight soap introduced in
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