Case study Branding activities of a micro industrial services company ¨ ¨ Jenny Sandbacka‚ Satu Natti and Jaana Tahtinen Department of Marketing‚ University of Oulu‚ Oulu‚ Finland Abstract Purpose – The purpose of this paper is to explore the internal and external corporate branding activities of micro-sized industrial business services companies. Design/methodology/approach – An abductive research approach and a case study method were used. Data were gathered with thematic interviews from
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Target Costing: A Historical Perspective Patrick Feil‚ Keun-Hyo Yook‚ Il-Woon Kim INTRODUCTION Target costing originated in Japan in the 1960s‚ though it remained a secret for years. Since the 1980s‚ however‚ when target costing was widely recognized as a major factor for the superior competitive position of Japanese companies‚ extensive efforts have been made to convey target costing to Western companies. Many large companies in North America and Europe have tried to adopt target costing to enhance
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KAIZEN COSTING FOR A RESTAURANT ABSTRACT Kaizen is a Japanese term for “continuous improvement” or “continual improvement”. A philosophy that involves making the work environment more efficient and effective. Kaizen aims to eliminate waste such as “activities that adds cost but does not add value”. It also means “to take it apart and put it back together in a better way”. This is then followed by standardization of this ‘better way’ with others‚ through standardized work. The key objectives
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Case Analysis – United Services Automobile Association Background The United Services Automobile Association (“USAA”) was established in “1922 by 25 Army Officers to provide auto insurance to military officers” because such individuals incurred difficulty obtaining such insurance due their risk assessment. By 1988‚ the USAA expanded into other areas that comprised 32 wholly-owned subsidiaries. Eventually‚ the services were extended to all military officers and their dependants. In 1987
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Quality cost measurement under activity-based costing Wen-Hsien Tsai National Central University‚ Chung-Li‚ Taiwan‚ Republic of China Introduction Many companies in the world gradually promote quality as the central customer value and regard it as a key concept of company strategy in order to achieve the competitive edge (Ross and Wegman‚ 1990). Measuring and reporting the cost of quality (COQ) is the first step in a quality management program. Even in service industries‚ COQ systems receive considerable
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Should the United States require all adults to perform one year of community service by the age of 30? I personally think this is a topic that is not at all‚ relevant. I believe if someone wants to lend a helping hand‚ then they should lend a helping hand. If you don’t prefer to do this kind of community service‚ the government shouldn’t force you to do so. There would be a lot of change in how community service is done today if the government required at least one year to be served by the age of
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Accounting is an important function for businesses to run successfully. It provides a numbers based understanding to owners and management staff for assistance in areas that could lead to added financial gain. This paper will discuss strategies of the management staff for a company named Super Bakery Inc. and why it was necessary to install an accounting system known as ABC (activity based costing) for its business. This paper will also conclude on whether a job order cost system or process order
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Ruth N. Bolton & Matthew B. Myers Price-Based Global Market Segmentation for Services In business-to-business marketing‚ managers are often tasked with developing effective global pricing strategies for customers characterized by different cultures and different utilities for product attributes. The challenges of formulating international pricing schedules are especially evident in global markets for service offerings‚ where intensive customer contact‚ extensive customization requirements‚ and
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Product costing systems in modern manufacturing organisations Product costing refers to the process of assigning shared direct and indirect costs to individual products‚ customers‚ branches or other cost items. (USAID‚ 2007) Product costing is also referred to as assigning costs to inventory and production based on the expenses that go into producing or buying inventory. It is an important process for manufacturers that helps improves management information on products and helps managers and the
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Now that the United States has changed from an industrial based economy to a more service oriented economy‚ it means that our economic revenues are now primarily comprised by the prevalence of intangible assets‚ provided by services and technology for example‚ and less by tangible assets by means of physical labor in factories and other manufacturing industries. Because of this change‚ industrial production and output have been experiencing a major falloff as jobs in factories‚ farms‚ and mines that
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