Basic Assumption of the Uses and Gratification Theory 3 2.2 Main Theorist behind the Uses and Gratification Theory 4 3.0 Historical Development of the Theory 6 4.0 Content of the Theory 8 4.1 Definition of Uses and Gratification Theory 8 4.2 Application of theory to Mass Communication Issues 8 4.3 The Internet 9 5.0 Strengths & Weakness of the Theory 10 5.1 Strengths of Uses and Gratification Theory 10 5.2 Weakness of Uses and Gratification Theory 11 5.0 Opinion and
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1. The Concept of Motivation Each concept or idea has its own history determined by the general evolution of human thought. For many years‚ the understanding of the term and the research on motivation were dominated by the so-called drive reduction theories. Psychologists identified a large number of human needs (both biological and psychological ones)‚ all of them causing inner tensions‚ which had to be released in one way or another. In 1964‚ Atkinson (quoted in Williams and Burden‚ 1997: 113)
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the text book‚ motivation refers to a psychological process that gives behavior purpose and direction. Managers attempt to motivate individuals to pursue organizational objectives willingly and persistently and be loyal to the organization. According BusinessDictionary.com motivation is Internal and external factors that stimulate desire and energy in people to be continually interested and committed to a job‚ role or subject‚ or to make an effort to attain a goal. Motivation results from the
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Key Elements of Motivation Key Elements of Motivation Kaplan University Motivation is the process that account for an individual ’s intensity‚ direction and persistence toward attaining a goal. It is the result of the interaction of the individual and the situation. This paper will discuss motivational theories of Malsow ’s Hierarchy of Needs Theory; Herzberg ’s Two-Factor Theory‚ McClelland ’s Theory‚ Reinforcement Theory‚ Equity Theory and Expectancy Theory‚ how they apply to modern managers
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An employee’s motivation to work consists of all the drives‚ forces and influences conscious or unconscious that cause the employee to want to achieve certain aims. Managers need to know about the factors that create motivation in order to be able to induce employees to work harder‚ faster‚ more efficiently and with greater enthusiasm. Employees are motivated in part by the need to earn a living and partly by human needs for job satisfaction‚ security of tenure‚ the respect of colleagues
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3.1 Teacher Expectancy Effect When we discuss about the interactionist (or symbolic interactionist) view in the context of educational institutions‚ teacher expectancy effect would be one of the major areas affecting the growth and improvement of students both in academically and in extra-curricular‚ mentally and physically. In other words‚ teacher expectancy effect is something that ties closely to the social development of the students as a whole. Teacher expectancy effect is defined as “the
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0.1 INTRODUCTION The concept of work motivation has become very crucial to individuals and organisational success‚ Hence the reason why several researchers‚ theorists and scholars have sought to understand and determine what actually motivates people so as to build a productive and effective workforce. Simon et al (2010). Human beings are seen to be the most valuable asset of any organisation because without people‚ machines cannot operate themselves; neither can operations nor processes fall
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Incident 10- The Cultural Diversity Training Program This case study involved a human resource teacher by the name of Dr. Jennifer Barnes and her University’s Cultural Diversity Training. While looking forward to attending an ongoing educational class on diversity training‚ she was very disappointed with her University only giving knowledge on ethnic group of people. Dr. Barnes was gratified with the poor education being taught on Cultural Diversity Training. Cultural Diversity should be taken very
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study Many researchers and authors have defined the concept of motivation. It has been defined as: * The psychological process that gives behavior purpose and direction (Kreitner‚ 1995) * A predisposition to behave in a purposive manner to achieve specific‚ unmet needs (Buford‚ Bedeian‚ & Lindner‚ 1995) * An internal drive to satisfy an unsatisfied need (Higgins‚ 1994) * The will to achieve (Bedeian‚ 1993). Motivation is defined as the inner force that drives individuals to accomplish
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Motivation in the Workplace University of Phoenix PSY 320 Motivation in the Workplace The workplace at Roadway Express consists of a diverse group of employee‚ all which have unique motivational needs. Some employees try hard to meet their own personal goals and satisfaction levels. Others need to be pushed along with extrinsic motivators to compensate their lack of intrinsic motivation. Ultimately‚ the level of an employee’s motivation impacts their performance and the overall productivity
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