Utilitarian and Hedonic Needs How Companies Attract Consumers of Utilitarian and Hedonic Products Melvin Johnson Professor Sersland MKTG 310 December 1‚ 2012 Abstract While it is fair to say we purchase goods because of their functionality and overall usage‚ we can also say we purchase goods simply because they make us feel good. This paper will demonstrate how two different companies use their websites to attract buyers of utilitarian products and hedonic
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The lottery is an example of the utilitarian monster because‚ in a lottery game‚ there are many losers‚ but only one winner. The happiness of the winner of a lottery ticket is very high‚ and when compared to the unhappiness of the losers‚ there is still‚ in theory‚ a net happiness gain. So in essence‚ the happiness of many (the losers) is sacrificed for the disproportionate happiness of one individual (the winner). A case could be made for and against the lottery in terms of monetized utilitarianism
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Explain Utilitarian Ethics (25 marks) Utilitarian ethics is an expansive field of normative ethics that believes that the action that you take should be that which maximises utility‚ that is to say prospering and maximizing happiness whilst mitigating suffering or sadness as much as possible. Whilst it was once often considered a hedonistic field‚ there being one that argues pleasure being the only true‚ intrinsic good or aim‚ it is now more commonly referred to that of a consequentiality field‚
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The Arguments for 1 Running head: THE ARGUMENTS FOR AND AGAINST The Arguments For and Against Drug Testing in the Work Place Becky M. Kanipe Orientation to Doctoral Learning in Psychology The Arguments For 2 Abstract The issues of whether society should permit the business sector to test for the presence of illegal drug use by the employees‚ is one in which seemingly convincing arguments can be proposed to support it‚ as well as equally convincing
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Utilitarian View on Abortion Utilitarianism is the thought that actions are right if they benefit or bring happiness to a majority of the population. A utilitarian’s view on abortion could be that it is a good thing or a bad thing. They could argue that there is overpopulation in today’s society and around the world people are starving and going thirsty because of overpopulation. A utilitarian would say it would benefit the world’s population if a baby was aborted rather than taking another persons
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welfare recipients receive drug testing? Since welfare programs started in the 60s‚ a reoccurring pattern has been seen in more cases than one. Fraudulent activity and taking advantage of the system has been happening for way too long in our society. A simple drug test should be administered to welfare recipients if they expect to receive the benefits that are offered to them. If other citizens such as the ones in the working class are held accountable to be administered a drug screening‚ those who would
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Drug testing at work Christine Carlos ITT Technical Institute Drug testing at work violates ones civil rights as stated in the Amendments and it also violates one’s personal privacy. A test for Drug in the workplace became when President Reagan signed "Executive Order 12564 -- Drug-free Federal workplace". This created the Drug-Free Workplace Act of 1988. The legality of drug testing in the workplace‚ especially the legality of random drug testing has cause and is still causing major controversy
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For countless years‚ students have been drug tested‚ while teachers remain un-involved. Although teachers can request at any time that a student get drug tested‚ students are unable to request for teachers to be tested. People may believe that a teacher should not be tested‚ but they have just as much access‚ if not more‚ to drugs as students do. Therefore; drug testing should be required for teachers. Besides the biological parents‚ teachers have a powerful influence over students. If a person is
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is a teleological ethical theory as each action or rule is judged on whether it end result maximises good. It is also consequentialist since the consequences of an action or rule is the sole principle to judge whether it is right or wrong. The theory of Utilitarianism began with Jeremy Bentham as a way of working out how good or bad the consequences of an action would be. Bentham was very concerned with social and legal reform and he wanted to develop an ethical theory which established whether
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Jonathon Walters author of “Should Welfare Recipients be Drug Tested?” published an article on March 13‚ 2012 for Governing: The State and Localities that provided readers with several points of interest when discussing drug testing welfare recipients. Walters states in his article “According to the National Conference of State Legislatures‚ almost two dozen states are considering bills that require drug testing those either applying for or receiving public benefits‚ a policy that has been cut down
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