e-Promotional strategies in the selected Retail Outlets_____________ e-PROMOTIONAL STRATEGIES IN SELECT RETAIL OUTLETS IN BANGALORE A DISSERTATION SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE AWARD OF MBA DEGREE OF BANGALORE UNIVERSITY BY Gaurav Sharma (Reg no: 05XQCM6025) Under the guidance and supervision Of Dr. K.V.Prabhakar Senior Professor M P Birla Institute of Management Bangalore M P BIRLA INSTITUTE OF MANAGEMENT (Associate Bharatiya Vidya Bhavan) BANGALORE MAY 2007
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History: The Procter & Gamble Company‚ also known as P&G‚ is an American multinational consumer goods company headquartered in downtown Cincinnati‚ Ohio‚ USA. Its products include pet foods‚ cleaning agents and personal care products. In 2012‚ P&G recorded $83.68 billion dollars in sales William Procter‚ a candle maker‚ and James Gamble‚ a soap maker‚ emigrated from England and Ireland respectively. They settled in Cincinnati initially and met when they married sisters‚ Olivia and Elizabeth
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Introduction to Marketing Marketing Mix of Zenith Foods Table of Contents Introduction Zenith is operating in Pakistan for the last 15 years and is the largest kosher meat exporter in Pakistan. It aims at promoting fresh and hygienic meat to the public. Its modern abattoir has separate portions for large animals (Cattle & Buffalo) and small animals (Sheep & Goat). These plants are equipped with the state-of-the-art German machinery. In order to meet the strict standards
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Promotional and Advertising Strategies Michelle Lee Strayer University BUS 508 Contemporary Business Dr. Keith Graves December 10‚ 2014 Introduction The two companies that will be discussed in this assignment will be LG Electronics and Samsung. LG Electronics was established in 1958 and has led the way into the advanced digital era thanks to the technological expertise acquired manufacturing many home appliances such as radios and televisions. LG Electronics has unveiled many new products
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Directed and written by Jaco Van Dormael‚ Mr. Nobody is a brilliant film that portrays the timeless theme of life’s choices and possibilities in a refreshing and dazzling manner. Despite the complex and unconventional narrative structure of the plot‚ Dormael demonstrates his extraordinary skills of storytelling through presenting to the audience a magnificent film with a form more complicated than Tom Tykwer’s Run Lola Run and a theme broader than Peter Howitt’s primary focus on love in Sliding Doors
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AllBusiness.com readers. In the HPC(high performance computers) market‚ Dell has established itself as the number three system vendor‚ trailing only its larger competitors‚ HP and IBM. DELL LAPTOPS AND DESKTOPS MARKETING MIX:- PRODUCT MIX Dell produces a number of product lines. OptiPlex- The OptiPlex is the business line‚ with features aimed at the business user. The Dimension is the general-purpose system‚ and a good deal for businesses too. XPS line- The
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higher education institutions operate (refer to Chapter 2)‚ enhanced customer satisfaction may be one of the ways in which institutions can create and sustain a competitive advantage. This can be achieved with the effective application of the marketing mix elements. Marketing‚ and more specific a market-orientation‚ can provide a detailed understanding of the needs of
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find the correct product for the customer‚ or diagnosis for a patient. The doctor begins with a series of questions‚ and basic testing to “start segmenting the market”‚ once the doctor has a better understanding of the possible ailments‚ the “product mix” is identified and she is able serve the customer/diagnose the problem. A general doctor begins his assessment with more of a mass marketing effort‚ meaning there is a huge width and depth of possible diagnosis‚ but once she is able to narrow down
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Problem Definition This is the first phase of the Marketing research project. Along with the background of the problem‚ in this section‚ we have stated the Decision and Research Problem‚ Both of which were influenced by the environmental context of the problem. At the beginning‚ the purpose was to find out if there were any setbacks of the website of Aarong. A small scale qualitative research (pilot survey) was conducted among few people who had visited Aarong’s website previously. Interestingly
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segments that include Automobiles‚ Motorcycles and Financial Services. BMW is the parent company of the Mini and Rolls-Royce car brands1. The company’s slogans in the U.S are "The Ultimate Driving Machine" and "Sheer Driving Pleasure". 2 Marketing Mix: Innovative engineering and technology are at the core of what makes a BMW the amazing automobile it is today. Every detail of a BMW is designed with a single goal in mind: to enhance the joy of driving. BMW engineers have high priorities of providing
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