Notes for Marketing Lesson 1 MARKETING FOR CONSUMERS‚ FIRMS AN SOCIETY Marketing provides needed direction for production and helps make sure that the right goods and services are produced and find their way to consumers. It encourages research and innovation – the development and spread of new ideas‚ goods and services. Marketing is both a set of activities performed by organizations (micro) and a social process (macro). Aim of marketing is to identify customers’ needs and meet these
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Fall of Enron The History Enron began as a pipeline company in Houston in 1985. It profited by promising to deliver so many cubic feet to a particular utility or business on a particular day at a market price. That change with the deregulation of electrical power markets‚ a change due in part to lobbying from senior Enron officials. Under the direction of former Chairman Kenneth L. Lay‚ Enron expanded into an energy broker‚ trading electricity and other commodities. The Business of Enron Enron
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problems of the Enron Scandal The main problem of the Enron scandal was that they committed business fraud. This is what the root problem of the company was. The sad thing about the Enron scandal was that approximately 22‚000 men and women lost their jobs. Not only did it affect the people who worked for the company but the problem was that it also affected other accounting firms that worked directly with Enron‚ for example the company Arthur Anderson went under because of the Enron scandal and this
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The Enron scandal A brief on Enron’s history Enron was formed in 1985 by Kenneth Lay after merging Houston Natural Gas and InterNorth. In the early 1990s‚ he helped to initiate the selling of electricity at market prices‚ The resulting markets made it possible for traders such as Enron to sell energy at higher prices‚ thereby significantly increasing its revenue. As Enron became the largest seller of natural gas in North America by 1992‚ Enron pursued a diversification strategy
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came to light with the discovery of $14bn in its finances that could not be accounted for. The scandal has also come to be known as the Enron of Europe. The scandal brought down the company and its senior executives‚ blue chip European and American banks‚ accountancy firms and 130‚000 shareholders following the discovery of the scandal in 2003. Details of the Case The details of how the company came to be a giant and how its fraudulent finances were noticed
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Enron Scandal In 1985‚ Enron was formed by Kenneth Lay after the merging of Houston Natural Gas and InterNorth. In the 1990s‚ Lay helped to initiate the selling of electricity at market prices. Markets made it easier for Enron to sell energy at higher prices‚ which caused the company to get richer. Enron was the largest merchant of natural gas in 1992. In November 1999‚ the creation of EnronOnline enabled Enron to develop‚ negotiate and manage its trading business. By 2001‚ Enron became a
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Ethics Team Case: The Auditor TEAM 4 Jaclyn Cancelliere Nicole Contu Linda DellaPia John McCool Introduction As presented by a young auditor working for a large public accounting firm‚ a Fortune 500 company has been exposed to some sizeable inconsistencies to their compensation procedures regarding a specific senior manager. The auditor discovers that the manager in question‚ referred to as Charles‚ is exclusively responsible for setting
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Business: The Case of Enron [Name of the Writer] [Name of the Institution] Legal Issue in Business: The Case of Enron Introduction Business ethics is based on normative ethics ‚ standards that ethics are upheld and applied specific to distinguish what is right or wrong‚ that is to say what should be done or who should not be fact. However‚ with few exceptions‚ business ethicists are usually less interested in the foundations of ethics (meta-ethics) or by the principles of justification
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There are two general theories of punishment: utilitarian and retributive. In the utilitarian theory of punishment‚ punishment is sought to discourage future occurrences of crime‚ while in the retributive theory‚ punishment is handed out because the offender deserves to be punished. Laws are used under the utilitarian philosophy specifically to maximize the overall peace of society. Because crimes and the punishment that follows are both adversaries to that peace‚ they should be kept to a minimum
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The overall cause for Enron’s bankruptcy should be blamed on former chairman and CEO‚ Kenneth Lay. As an Enron executive‚ all of Lay’s concerns should have been focused on Enron’s profits‚ but all he cared about was his property. When he noticed Enron’s financial problem‚ he did not attempt to fix it‚ but made effort to maintain his own benefit and ignored the whole company’s and investors’ loss. His selfish and unethical behavior not only deceived the investors but also finally resulted in Enron’s
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