Business Horizons (2009) 52‚ 187—197 www.elsevier.com/locate/bushor How far can luxury brands travel? Avoiding the pitfalls of luxury brand extension Mergen Reddy a‚ Nic Terblanche b‚ Leyland Pitt c‚*‚ Michael Parent c a Capgemini Consulting‚ P.O. Box 785827‚ Sandton‚ 2146‚ South Africa Stellenbosch University‚ Private Bag X1‚ Matieland‚ 7602‚ South Africa c Segal Graduate School of Business‚ Simon Fraser University‚ 500 Granville Street‚ Vancouver‚ BC V6C 1W6‚ Canada b KEYWORDS Luxury brands;
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TIME Monday‚ May. 27‚ 2013 The Angelina Effect By Jeffrey Kluger; Alice Park There’s a chilly arithmetic to the way we all get sick. At the end of any year‚ a fixed and knowable number of us will have developed heart disease‚ and another number won’t have. There will be a different entry in the ledger for cancer‚ another for lung disease‚ another for Parkinson’s or dementia or HIV. The people who study those mortal metrics--the actuaries‚ the epidemiologists--don’t give too much thought to the
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HIGHLIGHTS OF PROPOSAL Premises: (Name of Property) (Address of Property) Commencement Date: The Commencement Date shall be (Start Date) (or as required). The Term of the Management Agreement shall be Two (2) YEAR from the Commencement Date. Commercial Properties / Residential Properties 5% of the gross monthly revenues. Term: Management Fee: Insurance Coverage: Low cost insurance coverage as a part of the company program policy may be 30-45% lower than individual rates. The Client
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Engineers at a New Hampshire based defense contractor‚ Sanders Associates‚ developed the first video game. It was created by Ralph Baer who was the manager of equipment design at Sanders Associates. In August 1966 when he came up with the idea of making a game for a television set. In 1967 employee Bill Rusch‚ assigned to the project‚ proposed a new game in which the hardwired logic circuit projected a spot flying across the screen. Originally the object of the game was for players to catch the
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A Journal Review On Teaching Students Experiencing Difficulties in Learning: Information for Teachers of Languages by: Josie Sanchez Gerarcas 2012-2013 Introduction “Success is dependent on educational programming that is suited to the student’s individual strengths‚ needs‚ and learning characteristics.” “Learning Disabilities” refer to a number of disorders that may affect the acquisition‚ organization‚ retention‚ understanding‚ or use of verbal or non-verbal information. These
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RUNNING HEAD: UNIVERSITY OF PHOENIX The Apollo Group‚ Inc. (University of Phoenix) Case Study #45 JacQueline E. Smalls Capella University Table of Contents Abstract……………………………………………..…..……………..……………………Page 3 Planning Strategically for Domestic and Global Environments……..………….………….Page 5 Strengths‚ Weaknesses‚ Opportunities‚ and Threats…..…..………….………………..……Page 7 Solving Problems……………………………………..………..………….……………..….Page 8 Creating Value………………………………………………..………………..……………Page 9
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Buyer Power : Unilever’s buyers are scattered all around the world and they are in billions. In true sense they are not so powerful to pull prices down. But on the other hand it is easier for the customers to switch to a competitor. So Unilever has to be very precautious in deciding about prices and keep the customers satisfied. Competitive Rivalry : In consumer products business Unilever has a large number of competitors and these competitors are in reality very strong. They range from small
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“It is in general the unexplored that attracts us…” – Lady Murasaki‚ The Tale of Genji. (Lambourne 2005‚ 10). A preoccupation with “the other” has always been of interest to the French. In Montesquieu’s Lettres Persanes‚ written in the early 18th century‚ the French nearly fall over one another in order to gaze upon an Arab traveler in their country. One observer even exclaims‚ “ Ah! Ah! Monsieur est Persan! C’est une chose bien extraordinaire! Comment peut-on être Persan!” (Hirch and Thompson
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Running Head: (MEDIA‚ BODY IMAGE AND SELF-WORTH) Media‚ Body Image and Self-Worth How the Media Influences the Development of a Woman’s Self-Esteem Every women’s dream to be 5’10‚ 115 pounds or underweight as to be considered thin‚ have long slender legs‚ a flat stomach and to have generously proportioned breasts. Why? Simply because media has deceived young women into thinking as though that is the standard of beauty‚ and every woman wants to be beautiful. This generation of young women
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edition. Berkshire: McGraw Hill. 18. McDonald‚ M. (2007). Marketing Plans; how to prepare them‚ how to use them‚ 6th Edition. Burlington: Elsevier. 19. Marian burk wood’s (2007). Essential guide to marketing planning. London: Prentice Hall. 20. Westwood‚ J (2004). The Marketing Plan: A Step by Step Guide. London: Kogan Page‚ page91 21. Wood‚ M. (2010). Essential Guide to Marketing Planning. Harlow: Prentice Hall.
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