Role of CRM in Retail CRM has been defined as a process; as a strategy‚ a philosophy‚ a capability‚ or as a technological tool .However‚ CRM is definitely more than just technology. While technology is a key enabler‚ it is only a means to the end and most authors view CRM as a combination of strategy and information systems focusing company’s attention on customers in order to serve them better (Chan‚ 2005). CRM is considered to unite the potential of relationship marketing strategies and
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RETAIL OPERATIONS Course Material for Master of Fashion Management Students. RETAIL OPERATIONS Definition of Retail Operations Retail Operations professionals manage retail establishments on a daily basis‚ and are responsible for maximizing store profits. The National Retail Federation (NRF) reports that retail operators may also manage human resources and loss prevention. The retail store is of prime importance to the retail origination‚ for two reasons. • The retail store is the primary
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Picture a ballerina in your mind. What is she wearing? What does she look like? Chances are‚ she is wearing the stereotypical petal pink tutu‚ pink tights‚ and shiny pointe shoes‚ with her hair pulled back into a tight‚ hairsprayed bun. Chances are‚ that she is also white. The way that many people picture ballerinas as being white is in fact fairly accurate. The ballet world is‚ and always has been‚ dominated by white dancers. Only very recently has this world been penetrated‚ and the effects have
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An Analysis of China’s Retail Market of White Goods ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Highlighting the oligopoly of Suning and Gome By: Chang Nianzhi‚ An Baichun
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A Summer Training Project Report on “RETAIL BRANCH BANKING” In “HDFC BANK PVT LTD.” Submitted to: Mahamaya Technical University‚ NOIDA For pursuing the degree of MASTER OF BUSINESS ADMINISTRATION 2012-2014 Submitted By: External Guide: Name PRIYANKA KHURANA MS. BHAVNA GARG Roll No. 1263970071 Assistant Professor MBA- 3rd
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Indian Retail Industry: Current Scenario Indian retail industry is going through a transition phase. Most of the retailing in our country is still in the unorganized sector. The spread out of the retails in US and India shows a wide gap between the two countries. Though retailing in India is undergoing an exponential growth‚ the road ahead is full of challenges. What is retailing? The word "Retail" originates from a French-Italian word. Retailer-someone who cuts off or sheds a small piece
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Strategy in Practice – Australasian Clothing and Footwear Specialist Retailers Industry External analysis: Industry Profile: Australasian Clothing and Footwear Specialist Retailers Industry (ACFSRI) is mature‚ with over 16‚000 outlets and combined 2010 value sales of NZ$20.1 billion (using current exchange rate). The ACFSRI supplies a wide range of clothing and footwear to end-consumers through outlets and tradeshows; the quality‚ target pricing‚ and both economies of scale and scope amongst competitors
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all the industries ‚accounting for over 10% of country’s GDP and around 8%of employment. The Retail Industry in India has come forth as one of the most dynamic and fast paced industries with several players entering the market. But all of them have not yet tasted success because of heavy initial investment that are required to breakeven with other companies and compete with them. The Indian Retail Industry is gradually inching its way towards becoming the most boom industry. The total concept
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Pre-Feasibility Study FOOTWEAR RETAIL OUTLET (Ladies and Children) Small and Medium Enterprises Development Authority Government of Pakistan www.smeda.org.pk HEAD OFFICE 6th Floor LDA Plaza Egerton Road‚ Lahore Tel (042)111 111 456‚ Fax: (042) 36304926-7 helpdesk@smeda.org.pk REGIONAL OFFICE REGIONAL OFFICE REGIONAL OFFICE REGIONAL OFFICE PUNJAB SINDH KHYBER PAKTUNKHWA BALOCHISTAN 8th Floor LDA Plaza‚ Egerton Road‚ Lahore. Tel: (042) 111 111 456‚ Fax: (042) 36370474 helpdesk.punjab@smeda
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A REPORT ON “THE STUDY ON PENETRATION OF AMUL MILK BEVERAGES IN THE RETAIL OUTLETS OF HYDERABAD CITY” BY: T.Rahul 09PSHYD010 At Gujarat Co-Operative Milk Marketing Federation Ltd. A REPORT ON “THE STUDY ON PENETRATION OF AMUL MILK BEVERAGES IN THE RETAIL OUTLETS OF HYDERABAD CITY” BY: T.Rahul 09PSHYD010 At Gujarat Co-operative Milk Marketing Federation Ltd A report submitted in partial fulfillment of The requirements of MBA program of IBS Hyderabad Company Guide: Mr.S.V.R. Chary
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