Quang Hiếu – SB Lê Thụy Kim Khánh – SB 60676 Võ Quốc Minh – SB Nguyễn Thiện Khánh – SB Chế Phước Lộc – SB CONTENTS I. INTRODUCTION 1. Company Introduction 2. Marketing Environment a. Micro Environment b. Macro Environment c. SWOT 3. Marketing Activity II. MARKETING RESEACH III. SOLUTION 1. Comments on the assessment panel 2. Marketing campaigns I. INTRODUCTION 1. Company Introduction : The Company : Founded in 1993‚ Phu Thai Joint Stock
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Sam Walton‚ Wal-Mart has grown to be the largest discount retail chain in the world. Wal-Mart currently has over 6‚500 thousand stores in 14 different countries‚ 1.8 million plus associates and nets sales this last quarter of over 85 billion dollars‚ an increase of 8.3 percent (walmart.com). The only other corporation larger than Wal-Mart to date is Exxon Mobile. So how does Wal-Mart keep their competitive advantage and sustain their position in discount retailing?Historically Wal-Mart main competitive
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INTERNATIONAL COLLEGE OF BUSINESS AND TEACHNOLOGY Introduction The location of the first Wal-Mart in the Fortune Global 500 for the year of 2.001 to 02 turnover of 219.81 billion dollars (see Table I). Wal-Mart is the largest company in the retail in the world. The company was much larger than its competitors in the United States - Sears Roebuck‚ Kmart‚ JC Penney and Nordstrom combined. In 2002‚ Wal-Mart operates more than 3‚500 discount stores‚ Supercenters and Sam’s Clubs in United States and
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Wal-Mart is the world’s largest retailer and one of the most successful companies in the world that does not insulate them from future problems or new challenges. Each problem will need to be addressed by the company or else future growth may be affected. With the passing of the founder‚ Sam Walton‚ many people question the company’s ability to carry on Sam’s legacy that guided the company to success. The company has a reputation for being responsive to the customer and will surely need to continue
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Student Copy This is to acknowledge receipt of the assignment from the following student: Student Name Module No.: 205KM (Submission date & SCOPE stamp) Programme Title & Programme Code: PROGRAMME - BSC (Hons) Business Information Technology SCOPE ID Numbers (from your SCOPE student card) Lecturer: Tutorial group: Module Code and Title: 205KM Management and Organisational Behaviour Due Date: 20 Dec 2013 (Fri) 5:00 pm 1. Hand
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his monthly quota to the castle‚ he was bragging about how his daughter could spin straw into gold‚ hoping that someone would want to marry her. One of the king’s spies overheard‚ and immediately reported this information to the king. King Greedy Pickle then invited Jerry to his court. He ordered for the daughter to come to his castle as soon as possible. Right when the daughter arrived at the castle‚ the king’s guards escorted Charlie to a small‚ damp room filled with straw. Charlie saw a
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SWOT Analysis Strengths: Excluding independently owned and operated locations; Sears Domestic owns 61% of its stores. Sears owns a number of trademarks and brand names with which consumers are familiar. A one-stop shop for everything ( from clothing to tools and appliances) Weakness: The condition of many stores‚ leading to a poor shopping experience. Profitability is suffering‚ gross margin is lower Management- Employee staffing and training is not successful. Need room for improvement
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novel‚ The Adventures of Peregrine Pickle: Godfrey Gauntlet and Peregrine Pickle. In their tense argument regarding Pickle’s lover‚ who is also Gauntlet’s sister‚ illustrates Smollett’s balance of controlled emotion and social propriety. Although the two characters express hated contentment for each other through ironic repetition‚ they still are able to abide by the social norms of family‚ age‚ and respect towards others. Despite the fact that Gauntlet and Pickle are in a commotion of emotions
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Exploring the World Wide Web -Go to Wal-Mart’s web site www.walmart.com and read the information there about the company’s stance on the ethics of Global Outsourcing and the treatment of workers in countries abroad. Then search the Web for some recent stories about Wal-Mart’s global purchasing practices and reports on the enforcement of its code of conduct. I. “Brief” Summary of the exercise Wal-Mart was founded back in 1962 by Sam Walton who instilled values and the three basic beliefs that
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Overview of Information Technology tools for Supply Chain Management Prashant R.Nair‚ Vice-Chairman – Information Technology‚ Amrita University‚ Coimbatore‚ India; Venkitaswamy Raju‚ Director – Science and Engineering Programs‚ State University of New York at Farmingdale‚ USA and Anbudayashankar S P‚ Assistant Professor – Mechanical Engineering‚ Amrita University ABSTRACT Information Technology (IT) and its use in organizations and across the supply chain has become a determinant of competitive
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