School of Business Course Syllabus Course Name: Global Business Strategies Course Number: MGT/448 - Version 5 Group Number: DB13BSA04 Course Start Date: September 17‚ 2013 Course End Date: October 15‚ 2013 COURSE SCHEDULE: Workshop 1: Tuesday – September 17‚ 2013 Workshop 2: Tuesday – September 24‚ 2013 Workshop 3: Tuesday – October 01‚ 2013 Workshop 4: Tuesday – October 08‚ 2013 Workshop 5: Tuesday – October 15‚ 2013 COURSE LOCATION‚ DAY/TIME: Pasadena Learning Center
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Unilever is a complex global organization that has a portfolio of 400 brands‚ spanning 14 categories in home and personal care and food products. The company has 163‚000 employees in the 170 countries within which it operates (Unilever‚ 2010). Organizations such as Unilever face the challenge of configuring a global structure that “works well in diverse locations but also brings units together in a coordinated fashion” (Shenkar & Luo‚ 2007‚ p. 312). Given its wide range of products and the diversity
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Coca-Cola Case Study The Global Strategy Coca-Cola Case Study The Global Strategy Group B Group B Executive Summary Coca-Cola is currently at the leadership position in the beverage industry and it has been successful through its strong brand image‚ exceptional outsourcing strategies and efficient supply chain management. However‚ there are still some issues that Coca-Cola needs to solve. This report is segmented into three main parts. The first part discusses market position‚ market
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stics that affect this decision? What indust ry characteristics affect this decision? _In general‚ what do you think is the best way to en ter a new market: acquisition‚ joint venture‚ or gree nfield investment? Exhibit 3 Walmart’s Market Entry Strategy by Country/Region Country/Region Year Market Entry • Mexico 1991 Joint Venture • Canada 1994 Acquisition • Argentina 1995 Organic • Brazil 1995 Joint Venture • China 1996 Joint Venture • Germany 1997 Acquisition • South Korea
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CSR ISSUES IN WALMART Ethical sourcing Walmart claims that its mission is centered on helping people live better which not only applies to customers and associates‚ but also to the workers who make their products. Furthermore‚ all the products that Walmart offers to its customers are supposedly verified whether they are produced with dignity and respect for workers. In order to be accepted as Walmart’s supplier there are standards and obligations expected from suppliers. Following section
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Walmart has three basic beliefs. Respect for the individual‚ service to the customer‚ striving for excellence. They use these beliefs to show the types of attitudes that create an honest‚ fair‚ and legal work environment. Walmart’s Statement of Ethics is very well organized. At the very beginning is a Table of Contents that will easily guide you through the Statement. You will then find a message from the Chief Executive Officer. Next‚ you will get into how to use the statement of ethics and
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Social Responsibility Strategy “Social responsibility is the practice of producing goods and services in a way that is not harmful to society or the environment”. (Cambridge Dictionary Online‚ 2013) Walmart holds many accolades in the business world. It bosts over $400 billion in revenue annually. If this number were converted into GDP Walmart would have a larger economy than many countries combined and make it the 23rd largest economy in the world. Walmart and its holdings employs
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just in the United States. In 1999‚ Starbucks expanded into China. Today‚ their expansion continues in China and around the world. Starbucks now has stores in 47 countries. Their global expansion strategy and performance is stellar. Let’s examine some possible components of Starbuck’s global expansion strategy that enables them to determine how‚ why‚ and where they expand. According to their Annual Report‚ Starbucks opened up 2‚571 new stores in 2007 (www.starbucks.com). They now operate
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market entry strategies to operate in global markets” By: Ahmed Moguib Table of Contents: 1- Research Objectives 2- General Introduction 3- Global Market Entry Strategies: Advantages and Disadvantages a. Exporting b. Franchising c. Acquisition d. Merger e. Joint Venture 4- Conclusion 5- Bibliography Research Objectives: This research is undertaken to identify‚ analyze and evaluate the various market entry strategies in global
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C H A P T E R Operations Strategy in a Global Environment 2 DISCUSSION QUESTIONS 1. Global seems the better label for Boeing since authority and responsibility reside in the U.S.—the home country. 2. Six reasons to internationalize: Reduce costs‚ improve supply chain‚ provide better goods and services‚ attract new markets‚ learn to improve operations‚ attract and retain global talent. 3. No. Sweetness at Coca-Cola is adjusted for the tastes of individual countries. 4. A mission is an organization’s
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