Case Analysis: Mountain Dew‚ Selecting the New Creative section 001: due on Feb. 15 section 020: due on Feb. 20 As you can see from the ending of the case‚ Mountain Dew is trying to decide which 3 of 5 potential creative spots to develop. Additionally‚ the case describes several background features‚ such as market situations‚ Mountain Dew brand history‚ and market research. In two pages‚ you are expected to choose three out of the total five potential creative spots (Cheetah‚ Mock Opera‚ Dew
Premium Super Bowl Audience theory Audience
Misty Sprout 5/3/2013 Smoky Mountains Most of the Smoky Mountains in the national park are sedimentary and were formed by accumulations of clay‚ silt‚ sand‚ gravel minor amount of calcium carbonate. The oldest of the sedimentary rock were formed during the Proterozoic Era about 800-545 million years ago. About 310-245 million years ago‚ the eastern edge of the North American tectonic plat collided with the African plate becoming part of a supercontinent. During one of earlier collisions‚ tremendous
Premium Sediment Appalachian Mountains Atlantic Ocean
Chapter 1- Michael J. Roscoe‚ a multimillionaire from New York‚ is assassinated by a guy who goes by the name Sam Green. Chapter 2- Alex Rider follows two suspected drug dealers to a barge on the River Thames. Chapter 3- Alex hops into a crane near the barge and lifts the barge out of the water with the crane; the barge collides into a nearby conference center when it’s in the air. Chapter 4- Alex is taken to jail‚ but MI6 bails him out; therefore‚ he has to accept the proposal they give him
Premium United States bankruptcy law Bankruptcy in the United States KILL
Chapter Summaries Children of the Sea: 1) Two narrators in which they do not say their names in the book are in love and write to each other. 2) The female narrator in the book is mad because his father opposes her love for the man. 3) She finds out that he father gave up all his possessions to protect her from the macoutes. 4) The female narrator’s family finds out that their neighbor was killed by the macoutes. 5) The male narrator who was a member of the youth federation fled
Premium Fiction Family Short story
The Ozarks‚ also known as the Ozark Mountains‚ is a “physiographic‚ geologic‚ and cultural highland region of the central United States which covers much of the southern half of Missouri and an extensive area of northwest Arkansas.” The region extends to the west into southeast Kansas and northeastern Oklahoma. While the region is referred to as the Ozark Mountains‚ it is actually a “high and deeply dissected” plateau. The Ozark Mountains consist of three sections: the Salem Plateau‚ the Springfield
Premium Missouri
The shining mountain Assignment 2: Characterization of Pangma-La’s father Pangma-La’s father is a dynamic person. He has been described by many as: P18 l 8 ”Now there’s a hard man‚ there’s a hero”. He was a hard man to please. She always strived to please her father‚ and wanted his acceptance. He had really high expectations to his daughter‚ and always has had(and he has always had). P 19 l 32 “My daughter and I do not need porters‚” Pangma-La’s father said proudly. “We are strong and we
Premium Black-and-white films American films Tears
Brokeback Mountain‚ with the themes of homosexual‚ struggle between conformity and freedom‚ truelove and so on‚ is a film that makes people cry and think. In the following passage‚ I will mainly focus on two themes：One is the truelove between these two cowboys; the other is their struggle between conformity and freedom due to the rejections of society about homosexual. Firstly‚ I would like to talk about how the theme ‘truelove’ is evidenced in the film. Ang lee used the conversation between these
Premium Brokeback Mountain Homosexuality Bisexuality
Mountain Lion is a poem that depicts the death of an inhabitant of the Lobo valley‚ a lion that is trapped mercilessly by two hunters‚ who are confronted by the poet as they leave the valley. The poet describes the lion’s face using contrasting but very emotive descriptions such as beautiful dead eyes’‚ and fine round-fashioned head‚ with two dead ears’ putting emphasis on the word dead by repeating it twice in the same stanza. In the first stanza‚ the poet describes the natural beauty of the Lobo
Premium Poetry Stanza Syllable
Chapter 1- Bill Bryson and his fam have just moved to "a small town in New Hampshire" Wanted to walked the entire Appalachian trail‚ longest hiking path‚ Bryson was a nature person‚ he wanted to feel like a mountain man. Many people didn’t have faith that Bryson could complete the path‚ instead of incuringing him they tell him all the horrible things that happen along the trail. Bryson is disappointed that his friend Katz has gone back to drinking. While hiking Katz ends up missing‚ they were
Premium English-language films Hiking Bill Bryson
MOUNTAIN DEW: Selecting New Creative CASE STUDY SECTION A GROUP 5 Roll Numbers : FPM/04/005 (SUPRIYA K. K.) PGP/14/005 (AMIT KUMAR) PGP/14/015 (ARITRA BASU ROY) PGP/14/025 (DEVARAJAN K) PGP/14/035 (KRISHNAN VR) PGP/14/045 (SAURABH MAHAJAN) PGP/14/055 (TANOY DHAR) Issues identified: 1. “Do the Dew” campaign was more than 8 years old. 2. Ads were becoming too predictable and repetitive. 3. Use of alternative sports was becoming predictable. 4. Increase in
Premium Super Bowl Brand management Slurpee