and increases profitability. Pepsi and Coke has remained one of the most recognizable brands in the world and distribute some of the most popular names in the food and beverage industry. These brands include Quaker Oats‚ Tropicana‚ Lay’s chips‚ Aquafina‚ Gatorade‚ Doritos‚ Dole‚ Lipton and Mountain Dew‚ Minute Maid‚ PowerAde‚ Vitamin water‚ Dasani. Brand equity is a tremendous strength for Coke and Pepsi and allows them to gain more from their marketing expenditures by solidifying product loyalty
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sense with superior resources Bypass – bypass the enemy all together to attack easier market offers 3 approaches by diversifying into unrelated products‚ diversifying into new geographical markets‚ and leapfrogging into new technology ie 1 Pepsi Aquafina before Coke’s Dasani water 2 purchase Tropicana higher than minute maid market‚ 3 purchasing Quaker oats co owner of Gatorade. Guerilla – consists of small intermittent attack; conventional and unconventional – including selective price cuts
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LIST OF SMALL EMOTICONS: [[136942059667395]] - Superman [[133603427601]] - Batman [[250128751720149]] - Domo [[172634792775561]] - Gumby [[334954663181745]] - Spongebob (1) [[spongebob]] - Spongebob (2) [[252585271419080]] - Spongebob’s Face when he finds out Squidward likes Krabby Patties [[squidward]] - Squidward [[114156384985]] - Squidward’s "Does this look unsure to you" face [[mrkrabs]] - Mr.Krabs [[107950785929863]] - Sandy The Squirrel [[255841784451619]] - Mrs.Puff [[plankton]]
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CONTENTS Chapter No. Chapter No-1 INTRODUCTION 1.1 Introduction 1.2 Need for the Study 1.3 Objective of the Study 1.4 Methodology 1.5 Limitations Chapter No-2 PEPSI COMPANY OVERVIEW 2.1 Genesis and Growth 2.2 Organization Structure 2.3 Production Function 2.4 HR Function 2.5 Finance Function 2.6 Marketing Function 2.7 Future Function Chapter No-3 DATA ANALYSIS AND INTERPRETATION 3.1 Introduction 3.2 Details of the survey conducted 71 Chapter No-4 SUMMARY AND SUGGESTIONS 4.1 Summary 4.2 Findings
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Student Name Coca-Cola Re-Invented BUS336: Marketing Strategy Teacher Name September 23‚ 2013 Coca-Cola Re-Invented Coca-Cola is one of the world’s biggest and most well-known beverage brands. During its heydays when the company was led by CEO Goizueta‚ Coca-Cola’s stock was on a steady rise. As late as the 1990s‚ Coca-Cola Co. was one of the most respected companies in America‚ a master of brand-building and management in the dawning global era (Carvens & Piercy‚ 2009). Over
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Marketing Plan for New Evian Bottled Water 1. Executive Summary The marketing operations are an integrant part in the activity of every company and what was once a temporarily occurring solution is now an ongoing process. With the launching of a new product‚ all companies conduct intense market research in order to identify the characteristics of the competition and the customers; they analyze the internal and external forces which affect the corporate operations and develop a complex set of decisions
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products: 1-Carbonated Soft drinks: Pepsi (product line) Diet Pepsi (product item) Miranda 7up Mountain Dew Shani 2-Non-Carbonated Soft drinks: Tropicana Lipton Ice Tea H2O Barrio Fruitz 3- Bottled Water: Aquafina 4-Sports DRINK: Gatorade 5-Snaks: Lays Cheetos / Tasali Dorritos / Twistor In this mini research paper‚ we are focusing on 7Up Brand Equity only. So the researcher will begin by providing a brief history of 7Up. HISTORY:
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PepsiCo needed to look elsewhere to stimulate growth in its core business. PepsiCo thought it had found this growth in the alternative beverage industry. Pepsi expanded its line of beverage to include brands such as Gatorade‚ Propel‚ Frappucino‚ Aquafina‚ and SoBe. The industry‚ which experienced massive growth in the mid 2000’s‚ has seen a more recent decline in sales of 12.3% for it’s specialty beverage segment between 2008 and 2009. This decline in sales is largely attributed to the economic
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Our History PepsiCo is a world leader in convenient snacks‚ foods and beverages with revenues of more than $60 billion and over 285‚000 employees. Take a journey through our past and see the key milestones that define PepsiCo. 2009milestone PepsiCo is named to the ’Best Companies for Multi Cultural Women ’ list by Working Mother magazine PepsiCo joins Ceres‚ a leading coalition of investors‚ environmental groups and public interest organizations working
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Ryan Ricker 12 PEPSI CO Product and Distribution Strategy PepsiCo is a multinational food and beverage company. Operating in over 200 countries‚ it is the second largest company of its kind in the world. It can be systemized into four divisions‚ PepsiCo Americas Foods‚ PepsiCo Americas Beverages‚ PepsiCo Europe and PepsiCo Asia‚ Middle East and Africa. Furthermore PepsiCo is organized into six reportable segments‚ which are‚ Frito-Lay North America‚ Quaker Foods North America‚ Latin America
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