EXECUTIVE SUMMARY I‚ Sushant Rai‚ feet privileged to be a part of IIPM‚ Satbari‚ New Delhi. I did my summer internship training in PepsiCo Holdings India Limited‚ an FMCG sector company. My project title is “ANALYSIS OF SALES PROMOTION AND DISTRIBUTION STRATAGIES OF PEPSICO”. The project’s basic objective is to study and analyze‚ the effectiveness of the distribution and supply network in Rural areas and how the company’s promotional schemes stimulates the products demand and how the retailers respond
Premium Pepsi Coca-Cola
industry that has constantly grown since Coca-Cola began advertising in 1891. They did this by increasing the demand in their products‚ and gaining brand loyalty by their consumers. In some instances‚ they were selling cases of Dasani (Coca-Cola) and Aquafina (PepsiCo) for less than the cost of bottling it. The risk of entry by potential competitors isn’t a strong competitive pressure in the industry. PepsiCo and Coca-Cola dominate the industry with their brand name and distribution channels‚ which
Premium Coca-Cola Soft drink
following levels; corporate‚ business‚ and functional level would be the following. Pepsi Co has embraced this procedure in the past. The business level consists of identifying the business units. Pepsi Beverages which contain Pepsi Soft Drinks‚ Aquafina Waters‚ Tropicana Juices‚ and Gatorade Products. Pepsi Co American Foods which contain Frito Lay and Quaker Oat Products. Pepsi Co International which contains Pepsi Co.’s business in Asia‚ Africa‚ Europe‚ and Australia. To support Pepsi Co.’s
Premium Marketing Management Education
TABLE OF CONTENTS ABSTRACT 2 INTRODUCTION 2 MISSION STATEMENT 3 VISSION 3 ABOUT Pepsi 3 CORPORATE OVERVIEW AND FINANCIAL PERFORMANCE 4 5C ANALYSIS 5 6P’S OF A BUSINESS 8 CREATIVE STRATEGY OF Pepsi 13 DISTRIBUTION SYSTEM 13 SWOT ANALYSIS 14 CONCLUSION 15 ABSTARCT The marketing plan is central to the business plan. Marketing research helps you define your product or service‚ the target market‚ and the competition. Pricing your product is an important step
Premium Marketing Pepsi Coca-Cola
The world’s leading distributor‚ manufacturer and marketer of non-alcoholic beverage is indeed Coca-Cola. Although majority of time Coca-Cola has held the larger market share in this region‚ at times Pepsi has led by providing very aggressive and wittier advertising strategies (D’Altorio‚ 2010). In 2009‚ Coca-Cola has revenues of $31 billion and sales in more than 200 countries. The company is best known for Coca-Cola‚ which had been called the world most valuable brand. Coca-Cola’s has a large distribution
Premium Coca-Cola Soft drink Diet Coke
Summary There is little doubt that the most spirited and intense competition in the beverage world is between coca-cola and Pepsi. Coca-cola was invented and first marketed in 1886‚ followed by Pepsi in 1898. Coca cola was named after the coca leaves and cola nuts John Pemberton used to make it‚ and Pepsi after the beneficial effects its creator‚ Caleb Bradham‚ claimed it had on dyspepsia. For many years‚ Coca cola had the cola market cornered. Pepsi was a distant‚ nonthreatening contester.
Premium Coca-Cola Pepsi Cola
Flavored water From Wikipedia‚ the free encyclopedia Flavored water is a beverage consisting of water with added natural or artificial flavors‚ herbs‚ and sweeteners‚ and is usually lower in calories than non-diet soft drinks. In many cases‚ flavored waters add vitamins and minerals to their beverages through the incorporation of fruits in order to better market their products. Pepsi and Coca-Cola are two well known brand owners of flavored water but there are many others as well. Flavored water
Premium Vitamin Metabolism Nutrition
JOURNALISM 2303 FINAL PRINCIPALS OF CONSUMER CULTURE What is the role of MEDIA at CPB? (Guest Speakers) Media provides insights that inspire brilliant ideas that amplify and drive conversation‚ participation and ultimately‚ sales. What is the approach and philosophy of MEDIA at Crispin Porter? Approach: to engage consumers through paid and owned media Philosophy: Because consumers are listening to companies less and people more‚ peerconversation is impactful. The percentage highly likely
Premium Brand Advertising
$39.5 billion. The company ’s portfolio of businesses in 2008 included Frito-Lay salty snacks‚ Quaker Chewy granola bars‚ Pepsi soft drink products‚ Tropicana orange juice‚ Lipton Brisk tea‚ Gatorade‚ Propel‚ SoBe‚ Quaker Oatmeal‚ Cap ’n Crunch‚ Aquafina‚ Rice-A-Roni‚ Aunt Jemima pancake mix‚ and many other regularly consumed products. Company History PepsiCo Inc. was established in 1965 when Pepsi-Cola and Frito-Lay shareholders agreed to a merger between the salty snack icon and soft drink
Premium Pepsi Coca-Cola
सबसे पहले यहाँ स्पष्ट कर देना जरुरी है की यहाँ केवल जीरो तकनीकी ( zero technology ) से बनी स्वदेशी वस्तुओ के बारे में कहा जा रहा है . जैसे आचार‚ पापड़ ‚ साबुन तेल शम्पू टूथ पेस्ट आदि जिनको बनाने में कोई विशेष तकनीकी की जरुरत नहीं होती ‚ जो छोटे छोटे लघु उद्ध्योग लगा कर आम आदमी भी रोजगार कमा सकता है . अगर ये जीरो तकनीकी का सामान भी विदेशी कंपनी आ कर बना कर बचेंगे तो छोटे छोटे उद्योग बंद हो जायंगे और आम आदमी का रोजगार चला जायगा . और मुनाफे का पैसा विदेशो में चला जायगा . BE INDIAN BUY INDIAN:
Premium Colgate-Palmolive Mumbai