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Flavored water is a beverage consisting of water with added natural or artificial flavors, herbs, and sweeteners, and is usually lower in calories than non-diet soft drinks. In many cases, flavored waters add vitamins and minerals to their beverages through the incorporation of fruits in order to better market their products. Pepsi and Coca-Cola are two well known brand owners of flavored water but there are many others as well. Flavored water targets consumers such as those involved in sports, dieting, and those who have children, which are bottled in a sippy cap as opposed to a twist off lid.
The leading brand Vitaminwater contains 33 grams of sugar per bottle, and its maker Coca-Cola is being sued by the Center for Science in the Public Interest. The suit alleges that the marketing of the drink as a "healthful alternative" to soda is deceptive and in violation of Food and Drug Administration guidelines. The consumer group states that "according to CSPI nutritionists, the 33 grams of sugar in each bottle of Vitaminwater do more to promote obesity, diabetes and other health problems than the vitamins in the drinks do to perform the advertised benefits listed on the bottles". Coca-Cola dismissed the suit as "ridiculous," on the grounds that "no consumer could reasonably be misled into thinking Vitaminwater was a healthy beverage" and an attempt by the group to increase its readership.[1][2]
A 2009 study found that "Americans now get nearly 25 percent of their calories from liquids."[2]
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|1 American market |
|2 Brands |
|3 Ingredients |
|3.1 SuperCitriMax |
|3.2 ChromeMate
References: • Skinny National Corp. "Skinny Water Home Page" "Skinny Story", 2009. • Anderson, Richard Ph.D. "Effects of Chromium on Body Composition and Weight Loss." Nutrition Reviews. April 27, 2009. Vol. 56 Issue 9. pp. 266–270. • Bormann, Leslie; Mattes, Richard. "Effects of (-)-hydroxycitric acid on appetitive variables." Physiology & Behavior. 71(2000) pp. 87–94. • J. Moskin. "Must be Something in the Water." New York Times. February 15, 2006. "Bottled Water" • M.A