[pic] PROJECT REPORT ON SALES AND DISTRIBUTION OF COCA-COLA PRODUCTS ALONG WITH CHANNEL ACTIVATION IN AURANGABAD‚ MAHARASHTRA Acknowledgement I like to express my deep sense of gratitude to Mr. Sagar Tope; Sales Executive‚ Hindustan Coco-Cola Marketing Pvt. Ltd.‚ Aurangabad‚ who took special effort to guide me as and when who gave me this opportunity to undergo my Project with them. I take this opportunity to thank him
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Coca-Cola Company) never ends for the world’s #2 carbonated soft-drink maker. Its soft drinks include Pepsi‚ Mountain Dew‚ and Mug. Cola is not the company’s only beverage: Pepsi sells Tropicana orange juice brands‚ Gatorade sports drink‚ SoBe tea‚ and Aquafina water. The company also owns Frito-Lay‚ the world’s #1 snack maker with offerings such as Lay’s‚ Ruffles Doritos‚ and Fritos. Its Quaker Foods unit offers breakfast cereals (Life‚ Quaker Oats)‚ rice (Rice-A-Roni)‚ and side dishes (Near East). Pepsi’s
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bottled water. The problem is‚ not only are these bottles basically filled with tap water‚ companies are also charging nearly $1.50 to give it to consumers. Some places even charge $3.00. This isn’t a good value‚ by any means. Take for instance‚ Aquafina or Dasani bottled water. Both can be purchased from vending machines‚ and are sold with soft drinks in twenty ounce sizes‚ at the same price as soft drinks. These drinks are being sold at over five cents an ounce. These brands are essentially filtered
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nutrition and always‚ good taste. PepsiCo India’s expansive portfolio includes iconic refreshment beverages Pepsi‚ 7 UP‚ Mirinda and Mountain Dew‚ in addition to low calorie options such as Diet Pepsi‚ hydrating and nutritional beverages such as Aquafina drinking water‚ isotonic sports drinks - Gatorade‚ Tropicana 100% fruit juices‚ and juice based drinks - Tropicana Nectars‚ Tropicana Twister and Slice‚ non-carbonated beverage and a new innovation Nimbooz by 7Up. Local brands - Lehar Evervess Soda
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INC. (Case Analysis) Presentation Date November 29th 2011 Table of Contents INTRODUCTION 4 BACKGROUND 4 Vision Statement 4 Mission Statement 5 History/ Timeline 5 Industry 6 Company Overview 6 SWOT ANALYSYS 7 Strengths 7 Weakness 8 Opportunities 8 Threats 8 EXTERNAL ENVIROMENT 8 Demographic influences 8 Political influences 9 Economic influences 9 Sociocultural influences 9 Technological influences 10 External Environment: Industry Analysis (Dess and Lumpkin
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INTRODUCTION: Beverage Industry Overview: The juice and beverage industry is one of the largest and most contributive industrial sectors in Pakistan. Currently there are about 170 units operating in Pakistan that produce water‚ syrups and squashes‚ because of which both upstream and downstream industries have grown and are flourishing. According to CBR‚ the beverage industry in Pakistan has grown significantly over time. Pakistan has become the 6th largest exporter of Food and Beverages
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You are an Investment Analyst Strayer University ACC557 – Financial Accounting Professor Levi Beckwith March 16‚ 2014 1. Analyze each company’s history‚ product/services‚ major customers‚ major suppliers‚ and leadership and provide a synopsis of each company. The Coca-Cola (NYSE: KO ) vs. PepsiCo (NYSE: PEP ) war is one of the greatest rivalries in corporate history‚ just like Apple vs. Microsoft. Coca-Cola and Pepsi are the two most popular and widely recognized
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Strengths World’s leading brand Coca-Cola has strong brand recognition across the globe. The company has a leading brand value and a strong brand portfolio. Business-Week and Interbrand‚ a branding consultancy‚ recognize. Coca-Cola as one of the top 20 brands in their top 100 global brands ranking in 2009.The Business Week-Interbrand valued Coca-Cola at $67‚000 million in 2009. Coca-Cola ranks well ahead of its close competitor Pepsi which has a ranking of 22 having a brand value of $12‚690 million
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PART 1 (P1‚ M1‚ D1‚ P2) COCA-COLA COMPANY. (P1) Marketing Techniques of Coca-Cola Company. 1. Growth Strategies. Market penetration: Market penetration is a group of customers who may purchase a product. Coca - Cola is 98 % of the world population known as a beverage product of Coca - Cola Promise “beneficial and enjoyable for all those who are serving us”‚ as “fresh” market motto: “our customers around
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A SUMMER TRAINING PROJECT REPORT ON “ANALYSIS OF ANTI PEPSI BEHAVIOUR OF RETAIL OUTLETS” SUBMITED TOWARDS PARTIAL FULFILMENT OF POST GRADUATE DIPLOMA IN MANAGEMENT SUBMITTED BY- PRADEEP PANKAJ SINGH PGDM(2008-10) ENROLMENT NO-2029742128. FACULTY GUIDE INDUSTRY GUIDE MR. VISHAL AGGARWAL MR. RAVEND BIJLANI ASSOCIATE PROFESSOR
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