PROJECT REPORT ON
SALES AND DISTRIBUTION
OF
COCA-COLA PRODUCTS ALONG WITH CHANNEL ACTIVATION
IN
AURANGABAD, MAHARASHTRA
Acknowledgement I like to express my deep sense of gratitude to Mr. Sagar Tope; Sales Executive, Hindustan Coco-Cola Marketing Pvt. Ltd., Aurangabad, who took special effort to guide me as and when who gave me this opportunity to undergo my Project with them. I take this opportunity to thank him for his hearted co-operation, valuable guidance, keen interests, infinite support, constructive criticism and continuous encouragement throughout the tenure of the study.
It’s my proud privilege to work under the esteem guidance of Mr. Sagar Tope; Sales Executive, Hindustan Coco-Cola Marketing Pvt. Ltd., Aurangabad, without whose support ;this study wouldn’t have been materialized.
My heartful thanks to Mr. Luckish Somane; Marketing Executive, Hindustan Coco-Cola Marketing Pvt. Ltd., Aurangabad, for his stimulating discussions, helpful suggestion, untiring efforts and encouragement.
Although it would not be possible to mention the names of all those who have helped me in one or the other ways but I really appreciated the friendly gesture and help which I received from all during my project.
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INDEX:
INTRODUTION
• COMPANY PRODUCT RANGE • COMPANY PROFILE • BIRTH OF REFRESHING IDEA • COCA-COLA IN INDIA • COMPANY POLICY • COMPANY VALUES • QUALITY COMMITMENT • PROMOTION • BRAND AMBASADORS
2. THE HR DEPARTMENT AT COCA-COLA
• HR FUNCTION • MANPOWER PLANNING & WORK BREAK DOWN • HR OBJECTIVE • RECRUITMENT • RECRUITMENT POLICY • RECRUITMENT OBJECTIVE • RECRUITMENT PRINCIPLES • TRAINING • COMPANY BELIVES • STEPS IN TRAINING PROGRAMME
3. PRODUCTION DEPARTMENT AT COCA-COLA
4. CORPORATE LOGISTIC AT