This chapter is the first of three chapters dealing with the formulation of strategy. Following the strategic decision-making process introduced in Chapter One and depicted in Figure 1.5‚ these chapters emphasize steps 5(a)‚ situation analysis of strategic factors‚ 5(b)‚ the review and revision of a firm’s current mission and objectives‚ 6(a)‚ the generation and evaluation of strategic alternatives‚ and 6(b)‚ the selection and recommendation of the best alternative. Situation analysis is conducted
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Arab Academy for Science & Technology Graduate Scholl of Business (AAGSB) Doki Brach Master of Business Administration Program (MBA) Academic Year (Spring 2012) Table Of Contents 1. Question 1: 3 2. Question 2: 4 3. Question 3: 5 4. Question 4: 6 5. Question 5: 7 6. Question 6: 8 7. Question 7: 9 8. Question 8: 9 9. Question 9: 10 10. Question 10: 11
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Marketing Strategy (MKT306) Alexander Berger Neusserstraße.56 50670 Köln Germany Student No.: 089110519 Friday 9th July 2010 A Strategic Analysis of Colgate´s toothpaste product line TABEL OF CONTENT 1. 2. 3. Executive Summary .....................................................................................................- 1 Introduction ..................................................................................................................- 1 Situational analysis.....
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houses products with names such as Bounce‚ Mr. Clean‚ Luvs‚ and Pepto-Bismol. And the beauty & grooming category houses products like Crest‚ Gillette‚ Old Spice‚ and Tampax. Each of these product brands are an SBU. They have over eight different kinds of laundry detergent that are in the U.S. and six brands of the shampoo and hand soap each. P&G also has toothpaste‚ paper towels‚ and tissue that fall in that four brand category with the dishwashing detergents. And then there are the deodorants‚ floor
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sites in order to mate. However two bowerbird species can never have the same display as their decorations may differ in colour and type of court decorations used and also their bowers themselves differ in type made. Some bowerbirds have colourful crest and body plumages that aid in courtship. It is because of the bright decorations used and the artistic structure of bowers that lead Darwin to suggest that females scout for the most attractive bower display so in order for future generations will
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SPOTLIGHT ON PRODUCT INNOVATION Spotlight ARTWORK Josef Schulz‚ Form #1‚ 2001 C-print‚ 120 x 160 cm How P&G Tripled Its Innovation Success Rate Inside the company’s new-growth factory by Bruce Brown and Scott D. Anthony 64 Harvard Business Review June 2011 HBR.ORG Bruce Brown is the chief technology officer of Procter & Gamble. Scott D. Anthony is the managing director of Innosight. June 2011 Harvard Business Review 65 B SPOTLIGHT ON PRODUCT INNOVATION 66 Harvard Business
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Assael’s Matrix Assael distinguished four types of consumer buying behaviour based on the degree of buyer involvement and the degree of differences among brands. The four types are named in the following table and described in the following paragraphs. TABLE 20: Four types of buying behaviour: |Level of Significances Between |High Involvement |Low Involvement | |Brands
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accounting for 64% of sales and 67% of profits in 1991‚ the company faced tough competition in international markets from P&G‚ Unilever‚ Nestle’s L’Oreal Division‚ Henkel of Germany and Kao of Japan. Situation In 1991‚ CP held 43% of the world toothpaste market and 16% of the world toothbrush market. Other oral care products included dental floss and mouth rinses. In 1991‚ worldwide sales of CP’s oral care products increased 12% to $1.3 billion‚ accounting for 22% of CP’s total sales. Toothbrushes
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DESCRIPTION COLGATE PALMOLIVE INDIA LIMITED IS ENGAGED IN ORAL CARE‚ PERSONAL CARE AND HOUSEHOLD BUSINESS. THE COMPANY HAS PRESENCE IN INDIAN ORAL CARE MARKET FOR MORE THAN 70 YEARS AND THE ORAL CARE SEGMENT ENJOY STRONG BRAND EQUITY FOR PRODUCTS LIKE TOOTHPASTE‚ TOOTHPOWDERS AND TOOTHBRUSHES UNDER THE BRAND ‘COLGATE’ AND PERSONAL CARE PRODUCTS UNDER THE BRAND ‘PALMOLIVE’. STOCK PERFORMANCE COLGATE SENSEX 1m 6.28% 25.25% 12m 14.86% -30.62% GROWTH (%) REVENUE PROFIT Last Qtr. Last Yr. 3 Yr. CAGR
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[pic] International Business Management Table of Contents: 1. P&G Introduction 1. Birth of P&G 2. Timeline 3. Operation 4. Brands & Operation Bases 5. Logo & conflicts 2. P&G in China 1. Culture & Background 2. Reasons 3. Porter’s Diamond 4. Internal Advantages 5. Entry mode & time 6. Advantages Vs. Disadvantages 3. Management & Strategies 1. China Vs. France 2
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