the beginning of a big brand name; Adidas has expanded its product line and absorbed other sports-gear makers. It closed a $3.8 billion acquisition of competitor Reebok International Ltd. Adidas planned maintain the Reebok line and promote it globally along side with the Adidas brand. Adidas during 2006 made a decision to purchase Reebok and though they purchase another shoe company business did not flourish. Adidas had to deal with the fact that the company they acquired was not doing well in the
Premium 2008 Summer Olympics Summer Olympic Games Olympic Games
Case Writeup/Marketing Plan 30 COURSE OUTLINE DATE SUBJECT Aug 30 Case 1: Bajaj Auto Ltd. Sep 6 Labor Day Holiday‚ Make-up Class to be scheduled Sep 13 Case 2: Mary Kay Cosmetics Sep 20 Case 3: Airmiles Sep 27 Case 4: Planet Reebok Oct 04 Case 5: Exam Case (TBA) Oct 11 Case 6: DHL Oct 18 Case 7: EMDICO A&B Oct 25 Case 8: Gilette Indonesia Nov 1 Case 9: Bausch and Lomb‚ Case 10: Weissberg; Nov 8 Case 11: Astra; Case 12: Exam Case (TBA) Nov 15 PLAN PRESENTATIONS
Premium Marketing 1970 2007
Shoes Industry – PEST Analysis Political • Recent merger between Adidas and Reebok • Use of leather to make shoes by Bata‚ Red tape • India is not a sporting Country and hence lesser demand for sports shoes. • home market lobbying/pressure groups • Very few sporting events apart from cricket fixtures to attract customers Economic • Marginal share of 2.44 percent in global trade worth US$ 97.606 billion
Premium Athletic shoe Shoe Footwear
They have responded to these issues through the Andrew Young report‚ the Dartmouth Study‚ and Ernst & Young’s continual monitoring‚ but are still approximately two years away from completely addressing these problems throughout the globe. Reebok Reebok‚ as the second leading manufacturer of footwear‚ has domestic revenues of $1.28 billion and a market share of 16%. Similar to Nike‚ they also utilize a 100% outsourcing strategy and manufacture their products throughout Asia. They have created
Premium Manufacturing Philippines Adidas
compete against each other in the CrossFit Games. The goal of the CrossFit Games “is to find the fittest athletes‚ not to produce an easily replicable workout program.” The CrossFit Games are divided into three sections: the Open‚ Regionals‚ and the Reebok CrossFit Games. The first section‚ the Open‚ athletes as young as fourteen years old can participate in the five-week winter experience where athletes complete five given workouts. Athletes from all over the world complete these workouts in CrossFit
Premium
separately own their logos and trade marks and Reebok should not be able to receive exclusive rights to the headwear for each team‚ rather let each team be able to have whichever manufacturer they please to make their equipment. The major parties in this case include the plaintiff‚ American Needle Inc.‚ which is a headwear manufacturer located in Illinois. The defendants of the case are the National Football League and their teams and owners and Reebok International‚ a marketer of sports apparel and
Premium National Football League Supreme Court of the United States Sherman Antitrust Act
Based out of Beaverton‚ Oregon‚ Nike today operates in 160 countries and has 32‚500 employees (nikebiz‚ 2012). The Company is involved in most sports‚ and also makes some casual footwear. Major competitors include Adidas‚ Puma‚ New Balance and Reebok. Nike sells products mainly under its own name‚ but also owns
Premium Nike, Inc. Business ethics Athletic shoe
COMPANY PROFILE 1.0 Background/History of Bata SHOE COMPANY A company that sustains over a span of 100 years and still marks its presence in the world market is Bata. As one of the famous global businesses in the world today‚ Bata Shoe Organization was founded in 1894 by Czech businessman Tomas Bata in the city of Zlin‚ what was then Czechoslovakia. Coming from a family of shoemakers with a long heritage of eight generations and over three hundred years‚ Tomas Bata capitalized on knowledge
Premium Marketing Brand Brand management
industry in China on the basis of Michael Porter’s five force model and the company Adidas by its competitive strategies. The demographic profile and segmentation of the Chinese consumers has been described in the case. The decision of Adidas to acquire Reebok will catapult its market share but will still fall short of the market share held by Nike. The challenges lying ahead of Adidas will be to first achieve synergies resulting by the acquisition and then set its best foot forward to directly confront
Premium 2008 Summer Olympics Summer Olympic Games Olympic Games
Berenberg Capital Markets Equity Research Game plan adidas – Buy (initiation) Puma – Hold (initiation) John Guy Analyst +44 20 3465 2674 john.guy@berenberg.com Bassel Choughari Analyst +44 20 3465 2675 bassel.choughari@berenberg.com Rupert Trotter Specialist Sales +44 20 3207 7815 rupert.trotter@berenberg.com 25 April 2013 Sporting Goods For our disclosures in respect of section 34b of the German Securities Trading Act (Wertpapierhandelsgesetz – WpHG) and our disclaimer please see the end of
Premium Adidas Nike, Inc. Reebok