business in this assignment is named TopShop‚ which is an American multinational retailer with its main headquarters in New York. It is a high end fashion brand that specializes in fashion clothing‚ shoes‚ make-up and accessories. Currently‚ TopShop has 150 workers for its factory in New Jersey‚ and has hired a consultant to offer some advice that could help it make a decision as to whether it should shut down completely or continue operations. In addition‚ TopShop has 100 workers that produce 6‚000
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1. What factors have led to higher prices in Europe than in the United States for Hilfiger merchandise? What problems might Hilfiger encounter by having higher prices in Europe than in the United States? The European and American market definitely has a major clash‚ for it was stated in the case that their demands are opposite from each other. Well‚ the European market seems to be more demanding in terms of product selection‚ variety‚ material and collection. As mentioned‚ there have been special
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both internal and external influences on marketing planning‚ as well as a review of the plan itself. II. The product Collection Topshop is all about refusing to be pigeonholed. Each customer is an individual and relies on the brand to deliver everything from basics to cutting-edge trends. It’s the broad spectrum of ever-changing co lections that keep Topshop ahead of the style game. Mainline Topshop’s Mainline range is a one-stop shop for the seasonal wardrobe. Created by an in-house design
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were seen in new fashions and the consumer did not want to wait another season for this trend forcing retailers to bring the production forward. Ex-Brand Director for Topshop‚ Jane Shepherdson explained that when Sienna wore a gilet they had to pull them forward fast. Sienna was creating boho in the autumn when retailers such as Topshop had expected it to be a trend for Spring. Having to pull the production forward and get them into stores quicker was a process named fast fashion. (Wikipedia‚ 2014)
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1. INTRODUCTION Created in 1979 by David Reiss‚ Reiss is has developed into a powerful brand offering stylish clothes at affordable prices. 2006 proved to be a successful year for the organization‚ where it achieved £6.8 million in operating profit and sales of £44.5 million. Currently‚ it has 39 stores worldwide and is expanding rapidly. The following 3 year strategic marketing plan will demonstrate the steps Reiss need to take in order to become a dominant force in the UK and a strong international
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Group paper assignment on Philip Green 346SAM Exploring Entrepreneurship Group Members: Adriana Costescu‚ Devika Srivastava‚ Kosusol Choudhury‚ Mohsin Araf Word Count: 3220 Deadline: 13th of March Introduction ‘Philip Green is one of the most controversial and colourful businessmen in Britain. A little over a decade ago he was a tag – trader‚ a mere millionaire and barely known. Today he is worth over £4.5 billion and is estimated to be Britain’s
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ARCADIA GROUP – EXPANSION IN ASIA Owing to their thriving economies‚ the world today is viewing Asian markets with a new found awareness and interest. Led by China and India‚ South East Asian countries are coming into their own‚ and proving to be attractive destinations for major global retailers to expand their market share. After conducting a strategic analysis of the Arcadia Group‚ it became clear that in order to maintain its distinctiveness and profitability‚ the company needs to tap into the
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to be a monopoly or left with just a few firms in the market‚ and allowing them to grow rapidly by having all the sales in the market and creating barrier to entry for the market. So for example if the UK is using the Euros‚ Jack Wills or Topman/Topshop will be able to reduce their cost of production because they export a lot of clothing to the Europe‚ so if they don’t have to pay the transection cost‚ it will lower the total cost‚ which provides better profit margin‚ and will allow them to compete
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Strategic Management Assignment 2 Company Strategic Analysis – ASOS Alina Yarovaya BAMA 3.1 Assessor: Kevin Hefferman Contents Page 1. Introduction 2. Online Fashion Retail Macro Analysis 3. Competitive Strategy of ASOS 4. ASOS Resources and Capabilities 5. Strategic Options 5.1 Strategy Evaluation 6. Conclusion
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LVMH 1) Strategic Position: They only have brands for the luxurious sector‚ they keep doing what they know. They do not venture out into brands that do not go under their aesthetic (They have “Star” Brands). Under the LVMH parent brand are strong brands‚ who can make their own decisions. They keep their brands separate from the LVMH. Value proposition: The drive for quality and high standard. Always up-to-date‚ expand brand online (nowness). Only group that has all luxury categories (but are cars
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