HARVARD CASES Case 14 WESCO Distribution‚ Inc. Synopsis In June 1997‚ Jim Piraino‚ VP of marketing for WESCO Distribution‚ Inc.‚ is preparing for a yearly review meeting with WESCO CEO Roy Haley. Haley wants the firm to reach annual growth goals of 6% to 8% in revenues and 12% to 16% in profitability over the next five years. The centerpiece of this growth strategy is the National Accounts program‚ which WESCO has developed to serve its major industrial customers in response to recent
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Harvard Business School 9-598-021 Rev. February 9‚ 1998. WESCO Distribution‚ Inc. Late in June 1997‚ Jim Piraino‚ VP marketing for WESCO Distribution‚ Inc. (see Exhibit 1)‚ was preparing for a yearly review meeting with his CEO Roy Haley. At the top of the agenda was the performance of the National Accounts (NA) program during the first half of 1997 (see Exhibit 2). Haley had ambitious plans for WESCO over the next five years. He had charted out a course that called for an annual growth rate
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Wesco Distribution‚ Inc. Case Questions. 1. WESCO is a classic intermediary in the channel and must add value for both suppliers and customers to maintain this intermediary position (i.e.‚ otherwise the suppliers might be tempted to “dis-intermediate” WESCO and go direct). a. How does WESCO add value for its suppliers? Why would a supplier want to use WESCO instead of going direct by employing its own sales force? b. How does WESCO add value for its customers? Why would
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1. What is your action plan? Do you recommend that WESCO be proactive in Managing its NA program or would you prefer that WESCO adopt a passive approach? Action Plan: WESCO should definitely adopt a proactive approach in managing its NA program. A proactive approach in managing the NA program would definitely fulfill the company’s visions of becoming a $ 3 billion company with an average EBIT of over 5% by the year 2000 (from its 1996 figures of $ 2.2 billion company with an EBIT of around
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CASE STUDY: DISTRIBUTION AT AMERICAN AIRLINES OVERVIEW American Airlines is a major United States airline. It was formed in 1930 as a passenger airline and merged with different carriers since its formation. American Airlines’ operations grew rapidly after World War II. In 1921‚ American‘s corporate predecessor had only five small airplanes for transporting airmail. In 1946‚ American ordered 220 new planes. 1952 - American introduced the Magnetronic ― “Reservisor”‚ a mechanical console installed
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5. Connections – Distribution Channels; Supply Chains Can you reach your customers in a cost-effective way? For both Marketing & Sales. Yes‚ they can reach their customers using online advertising websites‚ phone calls‚ company app‚ discounts‚ mail and coupons. Also‚ customer reviews to explore the interest of students to use the Rent for their company’s app application. What relationships do you currently have with your potential suppliers? Company need to have good relationship with their providers
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Starbucks Experience and Social Media Being a barista on the internet A. Introduction In the realm of global economic crisis‚ Starbucks had started to experience losing revenue and shifting market segment from High income‚ well-educated‚ white-collar professionals between the ages of 25 and 45 to younger generation. The newer customers were younger‚ less well-educated‚ and in a lower income bracket- than their more established customers- had less frequent visits and a different perception
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Case 4: Alternative Distribution for SSI Judith M. Whipple Sugar Sweets‚ Inc. (SSI)‚ was considering ways to increase market coverage and sales volume on its candy and snack products. Historically‚ the majority of SSI products were sold to consumers through various grocery and convenience stores. Vending machines and institutional sales‚ such as airports‚ represent the remaining consumer market segments. The selling environment for candy and snack foods was becoming increasingly competitive and
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Chapter 6 Continuous Probability Distributions Case Problem: Specialty Toys 1. Information provided by the forecaster At x = 30‚000‚ [pic] [pic] Normal distribution [pic] [pic] 2. @ 15‚000 [pic] P(stockout) = 1 - .1635 = .8365 @ 18‚000 [pic] P(stockout) = 1 - .3483 = .6517 @ 24‚000 [pic] P(stockout) = 1 - .7823 = .2177 @ 28‚000 [pic]
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J.CO DONUTS & COFFE DISTRIBUTION CASE STUDY I. Viewpoint The viewpoint will be on the said company’s retail customers. Walk-in customer as well as the loyal customer of the store. II. Time Context The donuts may be good but service has been deteriorating over the past months‚ year 2013-2014. III. Short Historical Background The Company is a premium‚ lifestyle café brand founded in Indonesia has now come to the shore of the Philippines. It is a lifestyle café retailer specializing in donuts
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