Questionnaire Design Which brand of shampoo do you use? - Taken from ‘Marketing Research’ by Dr. Naresh K. Malhotra • “Who” – Respondent uses personally or the brand used by the household? • “What” – If more than one brand of shampoo is used? Should the respondent mention most preferred brand or recently used brand or the brand used most often or the brand that comes to the mind first? • “When” – Does the researcher means last time‚ last week‚ last month? • “Where” – Although it implied that
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Hospital Orientation: An Evaluation of the Process Lee Anne Squires‚ RN‚ BSN Abstract New graduates will most assuredly go through a great deal of stress as they transition from student to professional nurse. Because of these stressors‚ there is a large turnover in newly hired nurses. Using a convenience sample of registered nurses who had graduated in the past six months‚ this descriptive study asked nurses to evaluate the effectiveness of their hospital orientation training. Because nurse
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Market Orientation Assessment: 1. Customer Orientation Information about customer needs and requirements is collected regularly. DON’T KNOW (0) There is no statement in the article indicates that Psion has collected information about customer needs and requirements regularly. Our corporate objective and policies are aimed directly at creating satisfied customers. DON’T KNOW (0) Since there is no clear statement in the article whether Psion has collected information about customer needs and
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TMA 1 – BMK501-Marketing Management Case Study Analysis I. EXECUTIVE SUMMARY The shift in consumers’ behavior and attitudes today is attributed to a number of important global developments. Chief amongst those are the changing demographics as we head towards an increasingly aging population while at the same time we are witnessing the rise of a new consumer group - the “Generation Y” or the Millennials that threaten to dictate the new rules in buying and doing business. Notably too
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What Makes Rocks and Gems Different? By: Morgan Bellile Have you ever found a beautiful gem? Have you ever wondered what is in rocks? Did you know that red diamond is one of the most rare types of gems? Rocks and gems both have something in common‚ but have you ever wondered what makes rocks and gems different? Gems Gems are also known as precious stone‚ jewels‚ or just stone. What is a gemstone? A gemstone is a piece of mineral crystal‚ when the gem is cut and polished‚ it is normally used for
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the first advertising jingle was broadcast nationally. The jingle was "Nickel Nickel" an advertisement for Pepsi Cola that referred to the price of Pepsi and the quantity for that price. "Nickel Nickel" became a hit record and was recorded into fifty-five languages. In 1964‚ Diet Pepsi was introduced. PYLON 1. A steel tower supporting high-tension wires. 2. A tower marking a turning point in a race among aircraft. 3. A large structure or group of structures marking an entrance or approach. 4
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This paper goes on to present the major findings based on descriptive research design undertaken with the help of structured questionnaires to study the OCTAPACE Culture for marketing professionals in IT Industry. Data is based on the responses from five top management personnel & 25 marketing personnel from the sample of five IT organizations in the year 2003. This paper employs certain statistical tools for assessing whether the hypotheses that had been formed are valid or not. The results show
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Explain how a market orientation affects a company. Critically evaluate alternative orientations. Illustrate your answer with relevant examples. A market orientated organisation embraces activities geared towards understanding the customers needs and developing products‚ solutions and delivering services achieve superior customer satisfaction. In order to achieve a market orientated organisation‚ all business units must work and act together towards the one common goal of achieving long-term
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support) 1. Inbound logistics: bringing materials into business 2. Operations: converting materials into final products 3. Outbound logistics: shipping out final products 4. Mktg: includes sales 5. Service 1. Procurement 2. Technology development 3. HR Management 4. Firm infrastructure Mkt-sensing process: all activities in gathering & acting upon info about mkt; part of core business processes Benchmark: estimating competitors’ costs & performances; ex: can benchmark against other companies Competency:
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Examination Paper: Marketing Management IIBM Institute of Business Management Examination Paper International Marketing Management Section A: Objective Type (30 marks) • This section consists of True and False & Short Answer type questions. • Answer all the questions. • Part One questions carry 1 mark each & Part Two questions carry 5 marks each. Part One: True and False: 1. The Balance of trade denotes the sum between merchandise exports and merchandise imports of a country. 2. Balance of Payment
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