Impact of Foreign Direct Investment and Trade on Economic Growth Shiva S. Makki The World Bank Agapi Somwaru Economic Research Service‚ USDA Contact Author: Shiva S. Makki Room MC 2-509‚ DECRS 1818 H Street‚ N.W. Washington‚ DC 20433 Phone: 202 458-8521; Fax: 202 522-0087 Email: smakk@worldbank.org ABSTRACT Foreign direct investment (FDI) and trade are often seen as important catalysts for economic growth in the developing countries. FDI is an important vehicle of technology transfer from
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most sensuous and physically attractive star models‚ (who are also an off-screen pair in real life) is an indicator of how sex roles have changed in Indian advertising. Cinematographed in monochrome with the right shades of darkness and mood lighting‚ the word ’hot ’ recurs like a double-edged metaphor in the ad‚ an adjective that has no direct relationship with the product being advertised. Why? This‚ and other contemporary ads raise pertinent questions about perspectives on gender in media representations
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1 What is an Asset? An asset is an item that a company owns. Assets are divided into three basic groups: capital assets‚ current assets and intangible assets. Capital assets are typically owned for the long term and include buildings‚ land‚ vehicles and manufacturing equipment. Current assets are items that can quickly be converted to cash‚ such as actual cash‚ accounts receivable‚ inventory and investments such as bonds and stocks. Intangible assets are items that cannot be physically touched‚
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USE OF MASSCOTS IN ADVERTISING Table of Contents 1) Title 2) Table of contents 3) Key words 4) Objective and purpose of the study 5) Introduction 6) Literature Review 7) Hypothesis 8) Methodology 9) Analysis of data with regards to hypothesis so assumed earlier 10) Findings 11) Inferences 12) Conclusion and result 13) Bibliography 14) Appendix Keywords Mascots - A person‚ animal‚ or object believed to bring good luck‚ especially one kept as the symbol of an organization such as a
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PSYCHOLOGY AND ADVERTISING Psychology- Psychology is the scientific study of behavior and mental processes Advertising- Advertising is a commercial solicitation that is in a form of a communication or a poster designed to sell a commodity. The three basic mantras of advertising are: Inform Persuade Influence There are two routes to advertising: CENTRAL ROUTE- This advertising requires direct facts and logics and appeals to the needs‚ involvement and motivation of the consumer. PERIPHERIAL
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Advertising Objectives Advertising objectives are the communication tasks to be accomplished with specific customers that a company is trying to reach during a particular time frame. A company that advertises usually strives to achieve one of four advertising objectives: trial‚ continuity‚ brand switching‚ and switchback. Which of the four advertising objectives is selected usually depends on where the product is in its life cycle. Trial The purpose of the trial objective is to encourage customers
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Sex in Advertising Brett Denita Baskin Mr. Blair World lit 122 - A December 2‚ 1996 The use of sex in advertising has become a major selling method in the society we live in today. It began sixty years ago when a beautiful young woman introduced the first windproof lighter and a new wave of advertising emerged - The Pinup Girl. She advertised everything from lighters to laundry soap. She even recruited for the U.S. armed forces (Parade Magazine; pg 6). Sexuality in advertising is now a major
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“Direct Access" typically describes patient’s ability to consult with and receive care from physical therapist without the legal necessity of obtaining a referral from another healthcare practitioner (Fosnaught‚ 2002). Having direct access would definitely have a big impact in my current practice in assisted living facility and community based outpatient. It would open up a lot of opportunities for I can see my patients coming to me directly for their neuromusculoskeletal problems without the trouble
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Promotional Mix 6 Advertising 6 Direct Response Marketing and E-Active Marketing 6 Public Relations 6 Sales Promotions 6 4.2 Promotional Opportunities Analysis 6 4.2.1 Communication Market Analysis 6 4.2.2 Communication Objectives 8 4.2.3 Promotional Strategies and Tactics 8 5. Media Mix and Plan 9 5.1 Media Selection 9 5.1.1 Television Media Plan 10 5.1.2 Radio Advertising 10 5.1.3 Magazines and Newspaper Advertising 11 5.1.4 Internet 11 5.1.5 Direct Mail 12 5.1.6
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saeed salem no signal 90 .Evaluate the creative strategy used by the Partnership for a DrugFree America in its advertising campaign‚ particularly with respect tothe use of strong fear appeals.Early spots of creative strategy used by the Partnership for Drug FreeAmerica in its advertising campaign are considered “melodramatic”relying too much on scare tactics and stereotypes such as the school bus driver who snorts cocaine; African-American boys selling crack inthe school yard; and the “one puff and
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