Masscots in Advertising
USE OF MASSCOTS IN ADVERTISING
Table of Contents
1) Title
2) Table of contents
3) Key words
4) Objective and purpose of the study
5) Introduction
6) Literature Review
7) Hypothesis
8) Methodology
9) Analysis of data with regards to hypothesis so assumed earlier
10) Findings
11) Inferences
12) Conclusion and result
13) Bibliography
14) Appendix
Keywords
Mascots - A person, animal, or object believed to bring good luck, especially one kept as the symbol of an organization such as a sports team.
Brand recognition- The extent to which the general public (or an organization's target market) is able to identify a brand by its attributes. Brand recognition is most successful when people can state a brand without being explicitly exposed to the company's name, but rather through visual signifiers like logos, slogans and colors.
Objective of study
There has been a tremendous increase in use of mascots recently in the advertising world. Mascots are not new they are being used since ages as they are believed to bring luck they are always associated with sports teams .
Mascots were always there from the starting what is new is the use of mascots in advertising, marketing and building brand image. Mascots have proven to be a great marketing tool in last 10 years, almost each and every brand tries to make its own mascot so that it can connect to its target audience.
Mascots are "the gift that keeps on giving," said Carol Phillips, president of consulting group Brand Amplitude. "They never get in trouble with the law. They don't up their fees. You can use them for a long, long time."
In many cases, consumers would rather interact online with a cute or cuddly character than with a faceless corporate executive, said Marta Majewska, VP-digital and social-media strategist for public-relations firm Porter Novelli. "It's easier to have a casual conversation," she said.
Understanding the importance of mascots in advertising and there recent importance and need
Table of Contents
1) Title
2) Table of contents
3) Key words
4) Objective and purpose of the study
5) Introduction
6) Literature Review
7) Hypothesis
8) Methodology
9) Analysis of data with regards to hypothesis so assumed earlier
10) Findings
11) Inferences
12) Conclusion and result
13) Bibliography
14) Appendix
Keywords
Mascots - A person, animal, or object believed to bring good luck, especially one kept as the symbol of an organization such as a sports team.
Brand recognition- The extent to which the general public (or an organization's target market) is able to identify a brand by its attributes. Brand recognition is most successful when people can state a brand without being explicitly exposed to the company's name, but rather through visual signifiers like logos, slogans and colors.
Objective of study
There has been a tremendous increase in use of mascots recently in the advertising world. Mascots are not new they are being used since ages as they are believed to bring luck they are always associated with sports teams .
Mascots were always there from the starting what is new is the use of mascots in advertising, marketing and building brand image. Mascots have proven to be a great marketing tool in last 10 years, almost each and every brand tries to make its own mascot so that it can connect to its target audience.
Mascots are "the gift that keeps on giving," said Carol Phillips, president of consulting group Brand Amplitude. "They never get in trouble with the law. They don't up their fees. You can use them for a long, long time."
In many cases, consumers would rather interact online with a cute or cuddly character than with a faceless corporate executive, said Marta Majewska, VP-digital and social-media strategist for public-relations firm Porter Novelli. "It's easier to have a casual conversation," she said.
Understanding the importance of mascots in advertising and there recent importance and need