In The Arms Of An Angel Rhetorical Analysis
Persuasion for a Donation
The Spot: Lingering videos of dispirited animals immediately flood the screen. Sarah McLauchlan’s song “In the Arms of an Angel” plays boldly in the background. In between the videos, startling facts appear plainly across the screen: “Every day in America thousands of animals suffer from cruelty and neglect,” “Thousands were rescued last year,” and “But for thousands of others help came too late.” Sarah McLauchlan, supporter of and speaker for the American Society for the Prevention of Cruelty to Animals (ASPCA), then appears on the screen with two dogs. She says, “These animals are crying out for our help,” and, ”For just $18 a month you can help rescue animals from abuse and provide them with medical care, food, …show more content…
The rhetorical pathos appeal is used to evoke an intentional emotion in someone; which is exactly what this commercial planned to do. The videos that appeared at the start and throughout the commercial consisted of beaten, disfigured, and disheartened animals who had the saddest, loneliest expressions on their faces. The background music was melancholic and gloomy. The adjectives used by Sarah McLauchlan were dismal: “helpless”, “abused”, “beaten”, and “neglected”. All of these elements played a highly important role in inducing the feeling of sadness in the audience by creating a morose tone. The ASPCA wanted to form this feeling in the viewers to make them want to donate and help the cause, and they achieved it …show more content…
These elements fall under the rhetorical logos appeal: a method used to persuade an intended audience by using reason. The factual statement, “Thousands were rescued last year, but for thousands of others, help came too late,” shows that the ASPCA is effective in rescuing animals, but donations are needed to help them continue to rescue more and more (ASPCA). Other statements from the commercial such as, “For just $18 a month, only 60 cents a day, you’ll help rescue animals from their abusers and provide medical care, food, shelter, and love,” are used to provide the audience with reasons as to why their donations are beneficial. The application of logos in this commercial helped give the audience a logical reason to donate; which is exactly what they
The Spot: Lingering videos of dispirited animals immediately flood the screen. Sarah McLauchlan’s song “In the Arms of an Angel” plays boldly in the background. In between the videos, startling facts appear plainly across the screen: “Every day in America thousands of animals suffer from cruelty and neglect,” “Thousands were rescued last year,” and “But for thousands of others help came too late.” Sarah McLauchlan, supporter of and speaker for the American Society for the Prevention of Cruelty to Animals (ASPCA), then appears on the screen with two dogs. She says, “These animals are crying out for our help,” and, ”For just $18 a month you can help rescue animals from abuse and provide them with medical care, food, …show more content…
The rhetorical pathos appeal is used to evoke an intentional emotion in someone; which is exactly what this commercial planned to do. The videos that appeared at the start and throughout the commercial consisted of beaten, disfigured, and disheartened animals who had the saddest, loneliest expressions on their faces. The background music was melancholic and gloomy. The adjectives used by Sarah McLauchlan were dismal: “helpless”, “abused”, “beaten”, and “neglected”. All of these elements played a highly important role in inducing the feeling of sadness in the audience by creating a morose tone. The ASPCA wanted to form this feeling in the viewers to make them want to donate and help the cause, and they achieved it …show more content…
These elements fall under the rhetorical logos appeal: a method used to persuade an intended audience by using reason. The factual statement, “Thousands were rescued last year, but for thousands of others, help came too late,” shows that the ASPCA is effective in rescuing animals, but donations are needed to help them continue to rescue more and more (ASPCA). Other statements from the commercial such as, “For just $18 a month, only 60 cents a day, you’ll help rescue animals from their abusers and provide medical care, food, shelter, and love,” are used to provide the audience with reasons as to why their donations are beneficial. The application of logos in this commercial helped give the audience a logical reason to donate; which is exactly what they