Axia College Material Appendix B Audience-Focused Communication Matrix Use the matrix to complete the information. Write 3-4 sentences for each item. What are some audience characteristics you need to consider? What communication channels would be appropriate and why? What would you do to ensure your message is effective? What are some considerations you must keep in mind given the diversity of the audience? Audience-Focused Communication Audience Audience Characteristics Channels
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tells us that he has a way of overcoming the love that has disappeared from him. Allowing him to not only have a theme of lost love but also a theme of Overcoming lost‚ not just with love but with things in his life overall. In the song “Look What You’ve Done”‚ Drake touches on his past when he lived at home with his mom in 2009. In 2009‚ he lost his job as a star in Degrassi and was on the verge of having to get a regular job to take care and help his mother with bills. He raps‚ “Maybe I wouldn’t
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market long enough that they have already made their names in producing best Pineapple Jams. With their high quality standard and excellent taste‚ it is also partnered with a high price. With this‚ only people classified in Higher and Middle Class can avail the
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MARKETING PLAN FOR VVCA SERVICES (BICYCLE COURIER BUSINESS) PREPARED BY: DELA PAZ‚ ISAIAH BAGUHIN‚ SHERYL CASTILLO‚ JEMUEL SAPOLMO‚ NELIA EXECUTIVE SUMMARY VVCA Services is a bicycle-based courier service serving City of Makati attorneys and law firms. VVCA Services can transport documents and small parcels to clients‚ other law firms‚ as well as transport and file documents with the clerk of courts. Law firms will be the primary group of customers and the only one targeted. VVCA Services
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Principles of Marketing – MRKG 1311.80‚ Spring 2013 Project Marketing Plan for a New Product Being Launched The purpose of this project is to understand the components of a Marketing Plan. You are to launch a new product for the selected company. 1. Select a company or use a hypothetical company. Possible existing company choices: l. Ford Company 5. Home Depot 9. Luby’s 2. Toyota 6. Wendy’s 10. Proctor and Gamble 3. Wal-Mart 7. McDonald’s 11. Others of your choice
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Important note: This marketing plan sample mainly illustrates the structure of your marketing plan. But do not follow its content too much because of its deficiencies (e.g. incomplete macroenvironmental analysis and insufficient analysis of the company itself). 1 INTRODUCTION TO MARKETING Marketing Plan Report 2 Content pages 1. Executive summary…………………………………….p.3 2. Situation analysis………………………………………..p.3 3. SWOT analysis……………………………………………..p.8 4. Goals…………………………………………………………
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Opportunities: 7 4. Threats: 8 IV. Market-Product Focus: 8 1. Marketing and Product Objectives 8 2. Target Market 9 3. Product differentiation 9 V. Marketing Strategy: 9 1. Product Strategy: 9 2. Pricing Strategy: 9 3. Distribution Strategy: 10 4. Marketing Communication Strategy: 10 4.1. Advertising: 10 4.2. Direct Marketing: 11 4.3. Sales Promotion: 11 4.4. Personal selling: 12 5. Marketing Organization: 12 VI. Action Programs: 12 VII. Budget ( in one
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What You Can Do to Control Ebola Ebola is now talked about across the globe. The fever and severe internal bleeding that are due to the disease are not only fatal‚ but there is also no complete or known cure at this time. Also‚ the disease is highly contagious as Ebola has not become contained‚ so this continues to alarm people around the world. Yet at a more personal level‚ the urgency of learning what to do about the control of Ebola and how to not become infected are all key to staying safe
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answer them in an essay type format. The four questions we need to explain are quite interesting questions when you think of marketing. First questions asked is “What is Stratus Vineyards marketing? Is it just wine? The second questions asked‚ if Canadians hold true to wines when they talk about “environmentally friendliness when they look at products they buy and the company they buy them from? Third question asked‚ If Stratus should increase its production of the wine capacity and
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brand of milk entered to Vietnam such as Devondale milk but they are not really success. The reason can be they do not really understand the needs or the demands of Vietnamese customer. Their images are not known by many people. The group will focus on the Devondale milk which is entered to Vietnam. The marketing plan is aim to expend the market for Devondale milk. The objectives of this marketing plan are: • To have more people using and knowing. • To gain highly brand awareness from consumers.
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