"What are the business benefits of using information technology to build strategic customer relationships" Essays and Research Papers

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    1. What are the two meanings of “corporate ethics” in organization today? What does each definition imply for IT practices? How does the economic environment affect this? “Corporate ethics” in organization today means firstly‚ it is the compliance with a set of legal and minimum standards and secondly‚ it refers to defining a set of corporate values that are integral to how they do business. Choices were made base on the economic environment at that moment hence affecting any decisions made

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    Information Technology

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    NAME OF STUDENT: LESIAMITO DUNCAN SAIDIMU REGISTRATION NO: MAC-1-295-2/2007 NAME OF LECTURER: MR. RONALD WANYONYI Report submitted to the department of Computer information systems in particular fulfillment of the requirement for the bachelors of Science degree in computer information systems. SUBMISSION DATE: 9th December 2009 DECLARATION: I declare that this is my original work and has not been presented anywhere else to the best of my knowledge. Name……………………………………

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    Customer relationship management (CRM) is a business philosophy and set of strategies‚ programs‚ and systems that focuses on identifying and building loyalty with a retailer’s most valued customers (Levy‚ Weitz 275). A loyal customer is one who is committed to purchasing merchandise and services from a specific retailer‚ he or she resists the efforts of competitors‚ and also has an emotional attachment to a retailer. The four steps involved in the formation of a CRM program are collecting customer

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    Strategic Information System

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    Background 2 2. Companies using IS/IT to gain competitive advantages 2 2.1 Cigna HealthCare CRM System 2 2.2 Bank of America – MasterNet System 2 2.3 American Airlines – Knowledge Management System 2 2.4 Wal-Mart – Point-of-Sale System 2 2.5 Lesson Learned and Success Factors 2 3. Discussion 2 4. Conclusion 2 1. Introduction Given the rise of competition in the modern business industry‚ it is essential for firms to apply strategic use of information system (IS) to achieve competitive

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    “EFFECTIVENESS OF CUSTOMER RELATIONSHIP MANAGEMENT PROGRAMME IN STATE BANK OF INDIA” Submitted In The Partial Fulfillment Of Degree Of MBA Batch 2006-08 SUBMITTED TO: - SUBMITTED BY:- Mrs. Riya Sharma Rishi Gupta (Project Guide) Roll no. 0471483906 [pic] MAHARAJA AGRASEN INSTITUE OF TECHNOLOGY PSP AREA‚ SECTOR-22 ROHINI‚ DELHI—110085 Ph: 25489493- WHOM

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    Assignment: CMI Level 7: Strategic Leadership and Management Unit 7004: Strategic Information Management Table of Content What is Information Management | Page 3 | Importance of Information Sharing and Legal obligations for sourcing‚ storing and sharing information | Page 7 | Using Information for Strategic Decision Making | Page 14 | Monitoring and Reviewing Management Information | Page 17 | References | Page 19 | What is Information Management Information Management is the

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    I have been asked to provide a briefing note for a new starter. Below is a summary of information that will be given to the new starter so that they have a chance to gain some understanding of the organisation and what we do and how we operate. • An introduction to the organisation: At Accent we have been providing high quality social housing for rent and sale for over 40 years‚ and we remain firmly committed to providing our residents with the excellent homes and top quality services they have

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    for customer relationship management. It entails all aspects of interaction that a company has with its customer‚ whether it is sales or service-related. While the phrasecustomer relationship management is most commonly used to describe a business-customer relationship‚ CRM systems are used in the same way to manage business contacts‚ clients‚ contract wins and sales leads. CRM is often thought of as a business strategy that enables businesses to: Understand the customer Retain customers through

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    Customer Relationship Management RELATED KEYWORDS: * Real Estate * Companies * Infrastructure * Social Media * Ibm * | More Popular Articles About Customer Relationship Management NEWS SmartCompany‚ Iteamic in tieup October 26‚ 2004 | TNN BANGALORE: US-based SmartCompany has entered into a strategic alliance with Bangalore-based Iteamic‚ an innovative IT service company serving start-ups and small and medium enterprises‚ for the expansion of their market in Asia and

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    Competitive Advantage in Strategic Management A business without strategy is a business without direction. A strategy without a competitive advantage is a business without a precondition of success. Managing strategically is to make decisions and implement strategies that allow an organization to develop and maintain competitive advantage. Competitive advantage is a concept that motivates strategists to replicate the strategies that make most successful companies successful. According

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