"What are the business benefits of using information technology to build strategic customer relationships" Essays and Research Papers

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    An analysis of 7-Eleven’s Strategic Business and Information Systems Needs. Q1. Evaluate 7-Eleven’s competitive advantage using the Michael Porter’s Five Forces model. The 7-ELEVEN convenience store concept was created in 1927 by the Southland Corporation which‚ at that time‚ operated mainly as an ice‚ milk‚ and eggs retailer. By 1946‚ the Southland Corporation introduced a new convenience service that involved prolonging the opening time from 7 a.m. to 11 p.m. This was how the legendary 7-ELEVEN

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    INFORMATION SYSTEMS AND TECHNOLOGY ASSIGNMENT I.Title Nowadays technology has a great impact on almost every industry. Quickshop is a retail store selling household items and grocery. It is one point stop for customers who need to buy household items. Recently‚ the Managing Director of the store has decided to invest on technology to further improve the efficiency in operations. As an IT consultant‚ I has been hired to expain the importance of planning IS/IT‚ the pros and cons of

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    Managing Customer Relationships QUESTIONS 6-1 Nonfinancial measures such as customer satisfaction and customer loyalty are important in managing relationships with customers‚ but an excessive focus on improving customer performance with only these metrics can lead to deteriorating financial performance. To balance the pressure to meet and exceed customer expectations‚ companies should also be measuring the cost to serve each customer and the profits earned‚ customer by customer. 6-2 Examples

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    was done in the course BMIS 300 (Management Information System) under the supervision of Mr.Hussein RAMMAL. In the first place‚ we convey special acknowledgement to Mr.Hussein RAMMAL for giving us the opportunity to work on this research and for his kind aid and support. We are extraordinarily fortunate in having him as our instructor. We hope that this research have given successfully a fruitful overview about the importance of information system technology and especially about the supply chain management

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    INFORMATION SYSTEMS AUDIT Introduction An information technology audit‚ or information systems audit‚ is an examination of the controls within an Information technology (IT) infrastructure. IT auditing is a branch of general auditing concerned with governance (control) of information and communications technologies (computers). IT auditors primarily study computer systems and networks from the point of view of examining the effectiveness of their technical and procedural controls to minimise risks

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    An Exploration of Careers in Information Technology Info 103: Computer Literacy January 26‚ 2010 An Exploration of Careers in Information Technology At the beginning of my computer information course I was presented with challenge of writing a research paper. We were given several topics to choose from and I chose the topic of careers in information technology. The focus will be on the computer support specialist‚ the database administrator‚ the network and computer systems administrator

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    TRADE AREA PROJECT TITLE: INFORMATION TECHNOLOGY AND ORGANISATIONAL PERFORMANCE PRESENTED BY: DAVID MUREITHI MAINA INDEX No. 401001144 COLLEGE No. 108/08056 COURSE CODE: 2806/308B A PROJECT SUBMITTED TO KENYA NATIONAL EXAMINATION COUNCIL IN PARTIAL FULFILMENT FOR THE AWARD OF A DIPLOMA IN BUSINESS ADMINISTRATION. INSTITUTION: THE KENYA POLYTECHNIC UNIVERSITY

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    November 13‚ 2011 Information technology has revolutionized the way accounting is done. Long gone is the time of manually entering numbers into big bulky ledgers and journal books. Technology has also taken away the stigma associated with accountants. They have long been considered “bean counters” and introverts. This is no longer the case since leaning over ledgers and adding numbers on a calculator all day is a thing of the past. People skills have emerged as an important part of the accounting

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    Chapter 3 Purchasing and e-Procurement 3.1 The Role of Purchasing 3.1.1 Introduction to purchasing The role of purchasing is to obtain raw material‚ components‚ parts‚ as well as information that are needed for the production of goods or providing services. The purchasing process includes many aspects‚ such as request for quotation (RFQ)‚ supplier market analysis‚ supplier selection‚ contract negotiations‚ and purchase plan implementation. The purchase function plays a liaison role between various

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    ----- 1. Discuss briefly about customer retention strategies in customer relationship management. The various customer retention strategies are: A. Reducing Attrition Virtually every business loses some customers‚ but few ever measure or recognise how many of their customers become inactive. Most businesses‚ ironically‚ invest an enormous amount of time‚ effort and expense building that initial customer relationship. Then they let that relationship go unattended‚ in some cases even losing

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