once said: “Fashion is not something that exists in dresses only. Fashion is in the sky‚ in the street‚ fashion has to do with ideas‚ the way we live‚ what is happening.” If someone hears the word “fashion” they immediately think of clothes‚ but fashion is in fact more than just the clothes you wear. This analytic essay will explain the signs and meaning of fashion and in what way people use it. The information supplied will be from reading fashion blogs and books. Giving fashion an exact definition
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What is the Fashion | This term does not just define all the latest or the most popular or the most famous clothes. In reality this social phenomenon involves more importance. In some way fashion helps us to show who we are and depict our personality in the terms of visual information. In the way we choosing clothes we show our attitude to world and other people. It is also some kind of communication. We put some of our personality at everything‚ how we behave at different situations‚ what we eat
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1. Features of Zara’s business model that affect its operating economics: • Zara owns much of its production and most of its stores‚ while competitors Gap and H&M own all of their stores but outsource all of their production. Benetton‚ on the other hand‚ owns all of its production but goes to market through licensing agreements. • Zara places more emphasis on backward vertical integration. Production runs are short and inventory is strictly controlled. This is in contrast to industry trends
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Introduction to the Company and its markets (2006-2013) Inditex SA‚ is a Spanish based company engaged in the textile industry. It was founded by a rail workers son named‚ Amancio Ortega Goana in 1963 and is headquartered in A Coruna‚ Spain. The Company is active within the fast fashion market which includes: • • • • • • • • the design‚ confection‚ manufacturing‚ distribution‚ and retail of men‚ women and children apparel‚ footwear and fashion accessories‚ together with home furnishings‚ and household
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I. The textile industry Inditex is a textile group‚ which owns the famous brand Zara. It has published its last figures testifying of its growing share value on the market. The group is leader in the European textile market and owns more than 4000 stores around the world and generates more than 85 000 jobs. Its headquarters are located in Arteixo in the North of Spain where most of the production is done. The group owns 8 brands: Zara‚ Bershka‚ Massimo Dutti‚ Pull & Bear‚ Stradivarius‚ Oysho‚
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Part 1: Executive Summary This case focuses on the Spanish retail giant‚ Inditex and how its largest retail chain Zara has been so successful through its simple business model of speed‚ flexibility‚ and high fashion. As of 2002‚ Inditex had six separate chains: Zara‚ Massimo Dutti‚ Pull & Bear‚ Bershka‚ Stradivarius‚ and Oysho. Each chain operates independently and is responsible for its own strategy‚ product design‚ sourcing and manufacturing‚ distribution‚ retail. Zara is by far the largest
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pioneering by offering fashionable items manufactured quickly at reasonable price (“fast-fashion” segment)‚ which was supported by an unmatched capability to complete production up to store delivery in a 3 weeks cycle – compared to the average 6 months of luxury brands. The chain of fashion stores is the first brand developed in 1975 by the entrepreneur Armancio Ortega Goana‚ founder of Inditex‚ now one of the world-leading fashion group with 8 well-known brands‚ $10 Billion in revenues‚ about 4000 stores
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Fast Fashion: Achieving Global Quick Response (GQR) in the Internationally Dispersed Clothing Industry Bart L. MacCarthy and P.G.S.A. Jayarathne Abstract The clothing industry is one of the most mobile industries in the world. Global supply poses significant challenges in ensuring the right volume and mix of products within retail stores. Here we define a new concept – Global quick response (GQR) – which strives to combine the cost and scale efficiencies arising from sourcing globally with quick
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Case Report: Zara – Fast Fashion Group #10 David Aparicio‚ Steven Hurley‚ Jonathan Williams‚ & Arjun Yadav 1 External Environment Analyses 1.1 Analysis of General Environment and Driving Forces The designer apparel environment is influenced by different segments of the external environment such as demographic‚ socio-cultural‚ economic‚ political‚ technological‚ global‚ and physical forces. The designer apparel industry spans globally and is highly competitive among different rivals. It is very
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How Inditex became global: from local to global Established in 1975 in A Coruña (North – Eastern Spain) by Amancio Ortega‚ Inditex has grown rapidly to become one of the largest fashion retailers in the whole world competing with the American Gap and the Swedish Hennes & Maurizt (H&M). “In addition to Zara‚ the largest of its retail chains‚ Inditex has another seven commercial formats: Bershka‚ Stradivarius‚ Massimo Dutti‚ Oysho‚ Pull and Bear‚ Skhuaban and Zara Home (all of the targeting different
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