1.1 Elements of the marketing process. The process of marketing entails the following four elements i. The parties The consumer is typically prepared to make certain sacrifices in terms of money and effort in order to obtain an offering that satisfies his needs. The aim or aspiration of the customer is to satisfy his needs within the limits of his means(Booms & Bitner 1981). Therefore the marketing officer analyses the needs and desires of the consumer and determines whether they can be met
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Key Elements of Motivation Key Elements of Motivation Kaplan University Motivation is the process that account for an individual ’s intensity‚ direction and persistence toward attaining a goal. It is the result of the interaction of the individual and the situation. This paper will discuss motivational theories of Malsow ’s Hierarchy of Needs Theory; Herzberg ’s Two-Factor Theory‚ McClelland ’s Theory‚ Reinforcement Theory‚ Equity Theory and Expectancy Theory‚ how they apply to modern managers
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ELEMENTS OF LOGISTICS MANAGEMENT INTRODUCTION TO LOGISTICS. Chapter 1. Definition: “Logistics is the applied science of defining supporting systems and of planning and implementing the acquisition and use of resources.” Categories of Logistics : 1. Subsistence logistics :- basic necessities of life. it is relatively stable and predictable. 2. operations logistics :- relatively constant and predictable. It starts from raw material utilization
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today and gives the experts and industry’s point of view on the matter. The aspects explored are the significant industry questions that have risen about the use of Cloud Computing‚ business value‚ organization impact‚ adaptability‚ limitations‚ initial cost of implementation‚ and the severe business security risks due to centralization of resources. Brian Proffitt will argue in is IT World article [24]‚ there are some serious limitations with cloud computing that is being blithely ignored such as bandwidth
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as in the home our hobby could be football‚ chess‚ or any activity that will relax the mind. Lack of information: Even with email‚ newsletters‚ reports‚ and staff and company meetings‚ conflict arises from lack of information or knowledge in how to use it effectively. It no longer surprises me how frequently in workplace mediations I hear the phrase‚ “Why didn’t anybody give me that information before now?” Management should develop procedures for routine tasks and include the employees input. Such
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Key Concepts of Information Systems in Global E-Business and Collaboration The three most important information systems (IS) concepts introduced in Chapter 2 of Laudon and Laudon (2014) were (a) the business processes of information systems‚ (b) the types of information systems‚ and (c) systems for collaboration and social business. Three Most Important IS Concepts Business Processes and Information Systems Summary. According to Laudon and Laudon (2014)‚ for a business to operate‚ there would
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Effective Organizations (Organization Development) ________________________________________ Reducing the number of management levels can improve the speed and accuracy of communication. Organizations that have many levels of management process information slowly. Plus the information gets filtered along the way‚ often for political reasons which can conflict with the overall good of the organization. Processing information quickly and accurately‚ then acting upon what is learned‚ is critical
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McBride Financial Services in its effort to control data access must emphasize on the need for all networking administrators to carefully restrict employee’s data access privilege‚ based on the role each employee is assigned within the organization. It is essential for the company to outline in its Business Requirement Document (BRD) the need for each employee to be assigned specific separating duties‚ and that a Networking Requirements Document (NRD) is used to capture and define the names
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Selecting an Overall Positioning Strategy The full positioning of a brand is called the brand’s value proposition—the full mix of benefits on which a brand is differentiated and positioned. It is the answer to the customer’s question “Why should I buy your brand?” Volvo’s value proposition hinges on safety but also includes reliability‚ roominess‚ and styling‚ all for a price that is higher than average but seems fair for this mix of benefits. The figure shows possible value propositions on which
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The Articles of Confederation were important in allowing for the independence of states and ensuring that they could govern themselves while benefiting from their own profits. However‚ it fails to consider the ultimate impacts of not having a central government or a permanent army. Furthermore‚ trade routes and treaties were unregulated‚ and this gave a competitive advantage to some states at the expense of others. Ultimately‚ there was a need to change
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