Proposed marketing research for Jingjing Inn Name: Kefan Qian Student ID: s0205160 Executive summary The purpose of this report is to provide managers marketing strategies and methods to solve market problem. In this report‚ the market problem is ‘Jingjinag Inn’ is keeping losing market with competitor problem and interface problems. Two marketing research methods are quantitative research and qualitative research. In the qualitative research‚ we form focus groups to discuss the research objective
Premium Hotel Qualitative research Focus group
Marketing Research (MKTG 311) Dr. Raoul V. Kübler Assistant Professor for Marketing Marketing Research (MKTG 311) Dr. Raoul V. Kübler Assistant Professor for Marketing The Marketing Research Process Session 3 LEARNING OUTCOMES 1. Classify marketing research as either exploratory research‚ descriptive research‚ or causal research. 2. List the major stages of the marketing research process and the steps within each. 3. Understand the concepts of theory and hypothesis and
Premium Marketing Research Scientific method
Submitted to: Marketing Management Fruit Juice Industry Analysis of Brands Sana Waqar Wajih Zafar Wasae Shahid Saad Sultan Kayani Ali Zaheer Bilal Siddiqi Aleena Ahmed Chaudhry Zeeshan Syed Mehr Ali Ms. Arsala Stanley Contents Research Objective 3 Area of Focus 3 Brand 1: Minute Maid Pulpy Orange 4 The Minute Maid Marketing Mix 5 Product 5 Price 5 Placement 6 Packaging 6 The Mix 7 Brand 2: Fresher Juice 8 The Fresher Marketing Mix 9 Product 9
Premium Marketing Juice
called Solving My People Puzzle. This exercise is used to help the student describe‚ develop‚ and manage their personality. Best fit strategies are discussed and examined with each of the four main Disc styles of personality‚ a predetermined care-seeker from the case study Crossroads: A story of forgiveness‚ and a chosen mentor’s Disc Profile and M-BTI personality test results. Developing a common behavioral language with each of these personality examples is the goal. It is with expectation and hope
Premium Personality psychology Myers-Briggs Type Indicator
UNIT NAME: MARKETING RESEARCH UNIT CODE: HCB 2210 QUESTION Critically discuss the research conducted on the marketing mix variables and evaluate the benefits of such information to marketing management. INTRODUCTION The marketing mix and the 4 Ps of marketing are often used as synonyms for each other. In fact‚ they are not necessarily the same thing. Marketing mix is a general phrase used to describe the different kinds of choices
Premium Marketing
Cost-Conscious Marketing Research by Alan R. Andreasen Many small businesses and nonprofit organizations assiduously avoid more than a cursory flirtation with marketing research because they misunderstand what it is and what it can accomplish. Five misconceptions often dominate managers’ thinking about it: 1. The “big decision” myth. You turn to marketing research only when you have a major decision to make; otherwise it has little to do with the details of day-to-day decision making. 2. The “survey
Premium Sampling Marketing Decision making
Govt. Reg. No.: F-11724 AN ISO 9001 : 2008 CERTIFIED INTERNATIONAL B-SCHOOL SUBJECT : MARKETING RESEARCH 80 MARKS CASE-1 Interviewing in M.R Welcomgroup Hotels The Welcomgroup owns a chain of 20 hotels located in different parts of the country. In recent years‚ it has been expanding the chain by setting up new hotels. When there were only a few hotels‚ the Managing Director of the Welcomgroup used to personally visit them with a view to ensuring that they provided high quality of food and
Premium Marketing research Market research Doctor
An Introduction to Linear Programming Steven J. Miller∗ March 31‚ 2007 Mathematics Department Brown University 151 Thayer Street Providence‚ RI 02912 Abstract We describe Linear Programming‚ an important generalization of Linear Algebra. Linear Programming is used to successfully model numerous real world situations‚ ranging from scheduling airline routes to shipping oil from refineries to cities to finding inexpensive diets capable of meeting the minimum daily requirements. In many of these problems
Premium Optimization Linear programming
What are the 7 P’s and 7 C’s of marketing mix? Seller’s point of view | Buyers’ point of view | Product | Customer Choice | Place | Convenience | Price | Cost (to the customer) | Promotion | Communication | People | Consideration | Process | Consistency | Physical Evidence | Circumstances | ANSOFF’S MATRIX A common tool used within marketing was developed by Igor Ansoff in 1957. He suggested that a business has the potential to grow by using one of four strategies. These strategies
Premium Marketing Strategic management
PROBLEM NUMBER 1 A farmer can plant up to 8 acres of land with wheat and barley. He can earn $5‚000 for every acre he plants with wheat and $3‚000 for every acre he plants with barley. His use of a necessary pesticide is limited by federal regulations to 10 gallons for his entire 8 acres. Wheat requires 2 gallons of pesticide for every acre planted and barley requires just 1 gallon per acre. What is the maximum profit he can make? SOLUTION TO PROBLEM NUMBER 1 let x = the number of acres of wheat
Premium Optimization Maxima and minima Linear programming