Marketing Research
Report by:
Submitted to:
Marketing Management
Fruit Juice Industry
Analysis of Brands
Sana Waqar
Wajih Zafar
Wasae Shahid
Saad Sultan Kayani
Ali Zaheer
Bilal Siddiqi
Aleena Ahmed
Chaudhry Zeeshan
Syed Mehr Ali
Ms. Arsala Stanley
Contents
Research Objective 3 Area of Focus 3
Brand 1: Minute Maid Pulpy Orange 4 The Minute Maid Marketing Mix 5 Product 5 Price 5 Placement 6 Packaging 6 The Mix 7
Brand 2: Fresher Juice 8 The Fresher Marketing Mix 9 Product 9 Price 9 Placement 10 Packaging 10 The Mix 11
Brand 3: Nestle Fruita Vitals 12 The Nestle Marketing Mix 13 Product 13 Price 14 Placement 14 Packaging 14 The Mix 15
Research Objective
In a modern competitive environment, price is not the only differentiating factor between products in a category. The rational consumer seems to have become a thing of the past. Such an environment breeds way for more competition, branding and increased creativity. The aim of this research is to understand and analyse the variety of marketing mix used by different brands and how they help position the product, eventually adding to the brand image and translating into revenue.
Area of Focus
This report will focus on three players in the Fruit Juice Industry: * Minute Maid Pulpy Orange * Fresher Juices * Nestle
Brand 1: Minute Maid Pulpy Orange
Minute Maid is a product line of beverages, usually associated with lemonade or orange juice, but now extends to soft drinks of many kinds, including Hi-C. It was the first company to market orange juice concentrate, allowing it to be distributed throughout the United States and served year-round. The Minute Maid company is now owned by The Coca-Cola Company, and is the world's largest marketer of fruit juices and drinks.
Minute Maid entered the Pakistani market in 2008 with the same advertising concept that had been used for the Indian consumer i.e "where is the pulp?" as both markets are
Submitted to:
Marketing Management
Fruit Juice Industry
Analysis of Brands
Sana Waqar
Wajih Zafar
Wasae Shahid
Saad Sultan Kayani
Ali Zaheer
Bilal Siddiqi
Aleena Ahmed
Chaudhry Zeeshan
Syed Mehr Ali
Ms. Arsala Stanley
Contents
Research Objective 3 Area of Focus 3
Brand 1: Minute Maid Pulpy Orange 4 The Minute Maid Marketing Mix 5 Product 5 Price 5 Placement 6 Packaging 6 The Mix 7
Brand 2: Fresher Juice 8 The Fresher Marketing Mix 9 Product 9 Price 9 Placement 10 Packaging 10 The Mix 11
Brand 3: Nestle Fruita Vitals 12 The Nestle Marketing Mix 13 Product 13 Price 14 Placement 14 Packaging 14 The Mix 15
Research Objective
In a modern competitive environment, price is not the only differentiating factor between products in a category. The rational consumer seems to have become a thing of the past. Such an environment breeds way for more competition, branding and increased creativity. The aim of this research is to understand and analyse the variety of marketing mix used by different brands and how they help position the product, eventually adding to the brand image and translating into revenue.
Area of Focus
This report will focus on three players in the Fruit Juice Industry: * Minute Maid Pulpy Orange * Fresher Juices * Nestle
Brand 1: Minute Maid Pulpy Orange
Minute Maid is a product line of beverages, usually associated with lemonade or orange juice, but now extends to soft drinks of many kinds, including Hi-C. It was the first company to market orange juice concentrate, allowing it to be distributed throughout the United States and served year-round. The Minute Maid company is now owned by The Coca-Cola Company, and is the world's largest marketer of fruit juices and drinks.
Minute Maid entered the Pakistani market in 2008 with the same advertising concept that had been used for the Indian consumer i.e "where is the pulp?" as both markets are