Re Launch of Rc Cola
Re Launch: "RC Cola"
ASSIGNMENT #2 SUBMITTED
TO
SIR
MANSOR MAHMOOD AASHIQ
SALES MANAGEMENT BATCH: F10 (BBIT)
GROUP: “C”
REPRESENTATORS
NAMES: ROLL NO: 1. ALI SULEMAN F10BA056 2. HAFIZ MUHAMMAD ZULQARNAIN F10BA155 3. UMER BILAL F10BA064 4. AURANGZAIB F10BB042 5. ABEEHA MAHMOOD F10BB038 6. MARYAM TARIQ F10BB113 7. RUBAB BASHIR F10BB155 8. HIRA NAJEEB F09B101
1. Executive Summary 4 2. Situation Analysis 4 2.1. Market Needs 4 2.2. The Market 5 2.2.1. Market Trends 6 2.2.2. Macro environment 6 2.3. The Company 7 2.3.1. Mission 8 2.3.2. Product Offering 8 2.3.3. Positioning 8 2.3.4. SWOT Summary 9 2.3.4.1. Strengths 9 2.3.4.2. Weaknesses 9 2.3.4.3. Opportunities 9 2.3.4.4. Threats 9 2.4. Competition 10 2.4.1. Direct Competition 10 2.4.2. Indirect Competition 11 3. Marketing Strategy 12 3.1. Value Proposition 12 3.2. Critical Issues 12 3.3. Financial Objectives 13 3.4. Marketing Objectives 13 3.5. Target Market Strategy 13 3.6. Branding 13 3.7. Product Marketing 16 3.8. Pricing 16 3.9. Promotion 17 3.9.1. Advertising 17 3.9.2. Public Relations 18 3.10. Channels 18 4. Controls 19 4.1. Implementation 19 4.2. Keys to Success 20
Executive Summary
The offering of RC cola is soft drink to the targeted consumers starting from the age of 14-40 with the income more than 15000. They are mostly experiences and strivers. The product fulfills the need of thirst. RC cola is striving to achieve favorable sales figure and trying to reduce expenses but most of the expenditures are done on marketing the product.
Situation Analysis
The situation analysis of RC cola is that we are providing a new trend in the market of soft drinks. The international market of soft drink contains many competitors. But the major of them are very well known.
ASSIGNMENT #2 SUBMITTED
TO
SIR
MANSOR MAHMOOD AASHIQ
SALES MANAGEMENT BATCH: F10 (BBIT)
GROUP: “C”
REPRESENTATORS
NAMES: ROLL NO: 1. ALI SULEMAN F10BA056 2. HAFIZ MUHAMMAD ZULQARNAIN F10BA155 3. UMER BILAL F10BA064 4. AURANGZAIB F10BB042 5. ABEEHA MAHMOOD F10BB038 6. MARYAM TARIQ F10BB113 7. RUBAB BASHIR F10BB155 8. HIRA NAJEEB F09B101
1. Executive Summary 4 2. Situation Analysis 4 2.1. Market Needs 4 2.2. The Market 5 2.2.1. Market Trends 6 2.2.2. Macro environment 6 2.3. The Company 7 2.3.1. Mission 8 2.3.2. Product Offering 8 2.3.3. Positioning 8 2.3.4. SWOT Summary 9 2.3.4.1. Strengths 9 2.3.4.2. Weaknesses 9 2.3.4.3. Opportunities 9 2.3.4.4. Threats 9 2.4. Competition 10 2.4.1. Direct Competition 10 2.4.2. Indirect Competition 11 3. Marketing Strategy 12 3.1. Value Proposition 12 3.2. Critical Issues 12 3.3. Financial Objectives 13 3.4. Marketing Objectives 13 3.5. Target Market Strategy 13 3.6. Branding 13 3.7. Product Marketing 16 3.8. Pricing 16 3.9. Promotion 17 3.9.1. Advertising 17 3.9.2. Public Relations 18 3.10. Channels 18 4. Controls 19 4.1. Implementation 19 4.2. Keys to Success 20
Executive Summary
The offering of RC cola is soft drink to the targeted consumers starting from the age of 14-40 with the income more than 15000. They are mostly experiences and strivers. The product fulfills the need of thirst. RC cola is striving to achieve favorable sales figure and trying to reduce expenses but most of the expenditures are done on marketing the product.
Situation Analysis
The situation analysis of RC cola is that we are providing a new trend in the market of soft drinks. The international market of soft drink contains many competitors. But the major of them are very well known.
Bibliography: www.rccolainternational.com