One of the greatest challenges of higher education administration systems today is meeting the needs of non-traditional students. Our global economic recession has created a competitive job market‚ compelling people back to school from all walks of life. Today’s student bodies comprise young parents‚ professionals seeking a career change‚ non-English speakers‚ international students‚ and traditional‚ collegiate 18-22 year-old American students. While such variegated student bodies add great depth to
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1. Introduction The amazing success of the BMW group for decades inspired me to write this brief report on this group. Initially‚ the report will provide an overview of the group. Secondly‚ by using PEST and Porter’s 5 forces analysis‚ it will describe the current and future environment that the group is operating in. Next part will be an analysis of strengths as well as weaknesses of the group via the market and its competitors. Then the report will present the strategy NUMBER ONE that is
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What was BMW’s motivation behind the idea of producing the films? BMW’s motivation behind the idea of producing the films was one to simply communicate‚ and focus on “what makes a BMW a BMW”. In fact‚ there was no product launch to advertise and BMW was able to use this time to shift its strategy from ‘push’ to ‘pull’. The goal of this advertisement was to “produce the most exciting‚ fun thing people had ever seen come out of their computer”. In terms of numbers‚ this campaign was used to maintain
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With its three brands‚ BMW‚ Mini and Rolls-Royce‚ the BMW group is competing in the industry of luxury automotive and motorcycles. This industry is performing well ; while the motorcycle market has been relatively flat these last years‚ the automotive market shows a positive increase with a strong growth in China (+17.4%) and Europe (+6.6%). In this industry‚ BMW faces the competition of two major rivals‚ Audi and Mercedes-Benz. As these three groups represent an important part of the market‚ competition
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stability causing them to lose basic concepts of childhood that may carry with them throughout life. Children of divorced parents have less success and happiness creating less productive citizens in our nation. Watching parents take a home from a traditional family lifestyle to a "broken" home by getting a divorce is very devastating to a child’s mental well-being. As Judith Seltzer notes‚ "Recent reviews summarize evidence that children are emotionally distressed by parents’ separation. Young children
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The online (non-traditional) student is often challenged with issues that the traditional (campus-based) student is not; also‚ the online instructor does not realize the constraints placed upon the online student. Online students are a diverse group of learners from a variety of socioeconomic backgrounds. Rovai (2002) stated certain characteristics could affect student persistence. An example of this is minority students feeling isolated in online courses. Online learners are also
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SWOT Analysis Strengths o BMW is not the best biggest but the best car company in the world. o BMW has strongly influenced consumers through media and film industry. o Spartanburg demonstrates that BMW is firmly committed to the US market and rededicated to the performance values that made BMW a cult here in the 1980s. o The Spartanburg plant can build 250 to 300 cars a day and production is set up to be flexible so that it can produce several models on the same line in random sequence. o
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1. What were the objectives of the BMWFilms campaign? In the early 1990’s BMW’s performance in the US had reached a low point with annual unit sales falling as low as 53‚500. The performance of the company was so poor that rumours in the automobile industry suggested BMW may exit the US market. In the ten years from 1991 to 2000 however the company rebounded and by 2000 annual sales had reached record levels of just under 200‚000. This impressive turnaround was achieved through introducing
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What biological‚ psychological and social facts underlie Addiction ? Clinical health psychology can be defined as the study of psychological and behavioral processes in health and illnesses. In other words health psychology is a branch of study that examines the interrelationship between biology‚ social factors and behaviour. A health psychologist is interested to know more about the person with the disease‚ to understand the educational or socioeconomic background‚ the behaviour that may influence
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Marketing Plan II- Computer Tech/Repair Service Marketing Plan II- Computer Tech/Repair Service Team C Technologies (TCT) is a new company to the IT industry that offers several helpful services to a vast variety of consumers. It focuses its marketing on professional
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