..................... DOTSE LINFORD KWABLA 10BMR069 ...................... MAVIS TUOBEWERE GYEREH 10BMR070 ....................... THE EFFECT OF E-MARKETING AS A PROMOTIONAL CAMPAIGN ON THE FINANCIAL PERFORMANCE OF MOBILE TELECOMMUNICATION NETWORK IN GHANA 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Mobile telecommunication network‚ the leading telecommunications company in the emerging markets
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February 2011 Master of Business Administration - MBA Semester 2 MB0046 – Marketing Management - 4 Credits Assignment Set- 1 (60 Marks) Note: Each question carries 10 Marks. Answer all the questions. Q.1 What is Marketing Information System? Explain its characteristics‚ benefits and information types. (10 marks) Q.2 a. Examine how a firm’s macro environment operates. (5 marks) b. Mention the key points in Psychoanalytic model of consumer behaviour. (5 marks) Q.3 Explain the key roles
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Principles of Marketing Exam 1 Study Guide Chapter 1 1. Define Needs‚ Wants and Demands. Provide examples. 2. Define Marketing Offers. Provide examples. 3. Define Market. Provide examples. What is the difference between consumer market and industrial market? 4. Define Customer Delivered Value (Customer Perceived Value). How do customers choose among alternative products? Provide examples. 5. What are the components of total value and total costs? Provide examples. 6. Why customer satisfaction
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Case study marketing ‘Yet another poor year’ reflected the senior executive of Mephisto Products.’ P r o f i t s d o w n b y 1 5 p e r c e nt ‚ s a l e s a nd t u r no v e r s t a t i c i n a m a r k e t w h i c h w a s recko ned to be growing at a rate of some 20 per cent per annum. It can’t go on.’ These were the thoughts of Jim Bullins‚ and he contended that the company would-be out of business if the next year turned out to be as bad. Jim Bullins had been senior executive at Mephisto for the
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Chapter 11 – Marketing Channels: Retailing and Wholesaling Marketing Channels and the Supply Chain The nature and importance of marketing channels: * Marketing channel or distribution channel – a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user How channel members add value: * Producers use intermediaries b/c they create greater efficiency in making goods available to target markets thru contacts
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• To explain what marketing is • To differentiate between “needs” and “wants” • To understand the fundamental marketing concepts • To explain why and how companies learn about their customers • To describe the main tools of marketing research • To identify and comment on the four elements of a company’s marketing mix • Marketing is more than a fancy image‚ a clever commercial‚ a special contest or a discount • Name some examples of marketing questions! Marketing involves a lot of planning
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Marketing by Tymkiv N.M. and Krytsak O.O. UNIT 1 MARKETING 1. GENERALITIES One of the areas of management is marketing. Marketing is the process of planning and executing the conception‚ pricing‚ promotion and distribution of ideas‚ goods‚ and services to create exchanges that satisfy individual and organizational objectives. Marketing makes products available where customers want them by transferring the ownership of products to buyers. The entire business organization is involved
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CASE STUDY 10H VIAGRA – AN OUTSTANDING GROWTH STRATEGY MARKETING STRATEGY Viagra is now virtually a household word. Perhaps not a word readily used in most households‚ whether or not it is present in the confines of the medicine cabinet or the sock drawer‚ but a word that is readily recognised and has developed a strong image very quickly. The little blue‚ diamond-shaped pill to cure impotence was always going to be what the pharmaceutical industry calls a ’blockbuster ’ drug. The
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Table of contents Introduction 2 Body 2 Marketing management philosophy 2 Marketing Orientation 3 Marketing environment 4 Macro external environment 4 Micro internal environment 5 SWOT analysis 6 Strengths 6 Weakness 6 Opportunity 7 Threats 7 Marketing Research 7 Customer Analysis 8 Consumer Buying Behaviour 8 Targeting Customers 8 Marketing mix 9 Positioning 9 The Four P’s 9 Conclusion and recommendation 10 Reference 12 Watsons Marketing Research Introduction Watsons Your Personal
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Assignment 1.1: Discussion — The Value of Marketing to Customers In this assignment you will participate in a discussion on the value of marketing to customers. Procedure 1. In the forum‚ discuss the value of marketing to the consumer‚ the stakeholder‚ and the stockholder. Your forum post should address the following: a. The value you place on marketing. b. The value of marketing to customers and consumers. c. The value of marketing to stakeholders and stockholders. 2
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