I. Problems/Recommendations In 1995 Dell entered the Chinese computer vendor market. It initially focused at the low-priced end of the PC Market with direct sales. As competition grew and price wars at the low end consumer market began‚ Dell was unable to compete as their low end consumer model cost consumers twice as much as one of its competitors. Dell was also having trouble with their direct sales model‚ which led to complaints about slow delivery‚ service and support. Overall the industry
Premium Marketing Personal computer China
Before computers there were not telephone answering machines‚ handheld calculators‚ fax machines‚ personal computers. People did what they had to do without these things. People wrote letter by hand or with a typewriter‚ they also kept track of data and numbers in ledgers. They were not texting each other‚ there was either in person or over the phone. . Computers are integral to our daily lives and there are millions used daily. Computers are used at home‚ work‚ and school. They are also embedded
Premium Personal computer Computer
direct business model is one in which a company bypasses the dealers in the supply chain and supply directly to the customers. The company following a direct business model treats suppliers and service providers as if they are inside the company. Dell uses this Direct Business Model very efficiently. It buy passes the dealers in the supply chain building each to order. It uses technology to blur the traditional boundaries between users‚ suppliers‚ manufacturers. This model is named virtual Integration
Premium Inventory Supply chain Supply chain management
Dell Goes Back to its PC Roots Case Summary Dell is a computer company that made its name by first selling personal computers directly to customers through their website‚ catalogs‚ and over the phone. As time passed‚ Dell expanded into related product lines while battling aggressive rivals such as Hewlett Packard and Apple‚ striving to be the number one consumer brand in the United States. Despite considerable research and marketing investment‚ Dell’s strategy to expand into other related product
Premium Marketing Personal computer
General Environment Technological Segment- Dell is in the business of providing technology. Because of this it must stay up to date with the current technology available to its consumers. It attempts to do this by keeping strategic partnerships with its suppliers to have current technology and to manage their bargaining power. 3. Global segment- One of Dell ’s focuses is the emerging markets‚ namely Brazil‚ Russia‚ India‚ and China (BRIC countries). They have introduced a new line of
Premium Customer service
report consists of two parts: Part 1 explains some of the major concepts relating to distribution channels‚ and Part 2 relates the findings of a case study of the computer industry. The first section of the case study explores Dell’s use of direct channels and Compaq’s use of indirect channels in Canada. We will see how Dell uses the direct model to easily allow the customization of computers for consumers‚ and how the direct model allows Dell to operate with very little inventory through the use of a
Premium Personal computer Marketing Pricing
Research Publication Date: 12 November 2010 ID Number: G00208603 Case Study for Supply Chain Leaders: Dell ’s Transformative Journey Through Supply Chain Segmentation Matthew Davis Faced with ever-changing customer needs‚ product commoditization‚ unique global requirements and new‚ low-cost competitors‚ Dell embarked on a three-year journey to segment its supply chain response capabilities. The company designed its supply chains based on a mix of cost optimization‚ delivery speed and product
Premium Supply chain management Supply chain
contents 1.0. Introduction 3 2.0. Marketing Model 4 2.1. Direct sale model definition 4 2.2. The main features of Dell direct sale model 5 3.0. SWOT Analysis 6 3.1 strength 7 3.2. Weakness 8 3.3. Opportunity 8 3.4. Threat 9 4.0. Problems of Dell direct sales model 9 4.1. Internal factors 9 4.2. External factor 11 5.0. Recommendation 12 6.0. Reference 14 Hartline‚ Ferrell. (2011).Marketing Management Strategies. International Edition. 5th Edition. South Western Cengage Learning: Canada
Premium Logistics Supply chain management Marketing
Market Size The computer industry consists of hardware‚ software‚ service and an endless array of products we chose to narrow the research to PC’s. The worldwide PC market finished 2004 on a strong note‚ with double percentage growth for the year‚ according to research released by IDC and Gartner. Scope of Competitive Rivalry The competition within the PC industry is extraordinarily strong. The top companies consist of Dell‚ HP‚ Apple‚ Gateway and Sony. Stage in Life Cycle The stage of the
Premium Personal computer
since the dawn of the 20th century. But the invention which has brought about a revolutionary change in the world is computer. The history of computer science began long before the modern discipline of computer science that emerged in the 20th century‚ and hinted at in the centuries prior. The progression‚ from mechanical inventions and mathematical theories towards the modern concepts and machines‚ formed a major academic field and the basis of a massive worldwide industry. The man behind the thought
Premium Computer