HBS CASE: BUILDING A SOCIAL MEDIA CULTURE AT DELL Answers from Chenghao Zheng (Chuck) 1. Why has Dell been successful at building a social media program? Dell developed a social media program that helped solve customers’ problems‚ improve Dell’s reputation‚ and educate customers. It depended on social media to improve sales‚ predict trends of the market and create the better brand perception online. The company builds the business case for social media‚ which creates an astonishing model to reduce
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Policy: The solution used first to address sustained high unemployment is monetary stimulus from the Government. Expansive monetary policy is powerful‚ quick and usually effective. Lower interest rates allow families to borrow more cheaply to buy what they need‚ like cars‚ homes and consumer electronics. This stimulates enough demand to put the economy back on track. Low interest rates also allow businesses to borrow for less‚ giving them the capital to hire new workers to meet rising demand. Fiscal
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The 1828 election was unlike any other before it; it introduced lots of things that evolved into what elections are like today‚ including economic and social changes‚ who can vote‚ how many people vote‚ how candidates portray themselves‚ and the different backgrounds of the candidates. In the 1800’s‚ not many people could vote compared to today. In the elections before the 1828 election‚ the only ones that could vote were white males who were at least 21 years old‚ educated‚ and owned property.
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Question 1 How has Dell used its direct sales and build-to-order model to develop an exceptional supply chain? The many challenges in order to improve the supply chains usually come with the unidentified. Many companies produce products they think their consumer will want. After that‚ they ship their products to retail stores. Then‚ these stores try to sell the products to the customers. Here‚ the supply chains slows down as they are figuring out what to build next. Then‚ these companies deal
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findings of a case study of the computer industry. The first section of the case study explores Dell’s use of direct channels and Compaq’s use of indirect channels in Canada. We will see how Dell uses the direct model to easily allow the customization of computers for consumers‚ and how the direct model allows Dell to operate with very little inventory through the use of a just-in-time inventory system. Compaq uses indirect channels to utilize the ability of its wholesalers to efficiently move its computers
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Over the past three years‚ Gateway’s gross margins narrowed from 14.4 percent in the first quarter of 2004 to 5.2 percent in the fourth quarter of 2006 7. During the fourth quarter of 2006‚ server market revenue grew by 5.2 percent. 8. Dell achieved server market share of 9.4 percent on server revenue growth of 2.4 percent‚ down from 9.6 percent 9. Worldwide revenues for servers were up 2.0 percent to $52.3 billion. 10. In the first quarter of 2006‚ IBM’s server revenue growth
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organizational behavior The Dell Company has made choices using the systems and contingency approaches to management of the company. Firstly‚ the company’s strategy of having the customer of the product design it himself is a systematic in that the company builds a machine that is precise to the consumer’s needs thus reducing the overall time and cost of the process. The specified designs also means very little resources in primary research as the consumers can choose exactly what they want in their particular
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segments should be formed in that way that differences between buyers within each segment are as small as possible. Thus‚ every segment can be addressed with an individually targeted marketing mix. Major segmentation variables: 1) Geographic:- Dell is targeting the small and medium businesses (SMB) in smaller towns in India as its main driver for growth as the company believes this market sector is growing rapidly and is not exposed to global shocks making it a much more stable market.Dell has
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the company? Dell uses a just in time order fulfillment policy and accurate forecasting of sales to minimize inventories. This allowed Dell to hold inventory of finished products far below levels of their competitors (10-20% compared to 50-70% industry level) and furthermore allowed them to quickly implement changes to their product lines as new technologies became available. This quick inventory turnover also allowed Dell to retain more capital. Finally‚ this policy enabled Dell to respond immediately
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Scott McNealy‚ Chairman and CEO‚ co-founded Sun Microsystems in 1982. Since the founding of Sun‚ the company has become one of the world leaders in computing network solutions. Through McNealy’s participative‚ charismatic and transformational leadership styles‚ Sun is sure to continue its hold in the industry. A charismatic leader is one who has a compelling vision or sense of purpose‚ and ability to communicate that vision in clear terms that followers can understand. They also demonstrate
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