Sino College Customer Relations Management Strategies Victor Chak Billy Keung Jonathan Cheung Customer Relationship Management (BMC 333) Kenneth Ng 22/11/2013 Table of Contents Introduction 1 Contents 2 1.Organization background 1.1 Weakness in CRM strategies 2.1 2.New mission statement 2.1 Slogon & core value 2.2 Target market selection 2.2 3.New Loyalty program 2.4 4.General Customer relations strategies 2.5 Conclusion Reference Introduction
Premium Customer relationship management Customer service
http://jsr.sagepub.com Journal of Service Research DOI: 10.1177/1094670506294666 Journal of Service Research 2006; 9; 113 Denish Shah‚ Roland T. Rust‚ A. Parasuraman‚ Richard Staelin and George S. Day The Path to Customer Centricity http://jsr.sagepub.com/cgi/content/abstract/9/2/113 The online version of this article can be found at: Published by: http://www.sagepublications.com On behalf of: Center for Excellence in Service‚ University of Maryland Additional services and information
Premium Marketing
understanding of customer service for Diploma in Customer Service Level 3. Learning Outcome 1: Be able to follow their organisation’s accepted customer service language Assessment Criteria: 1.1 Communicate to customers their organisation’s service offer‚ how it balances organisational and customer needs and how it meets customer expectations 1.2 Compare the service offers of commercial‚ public sector and third sector organisations and how they each meet customer expectations 1.3
Premium Customer service Customer
Customer Relationship Management (CRM) Learning Objectives Define CRM; Understand the importance of CRM; Explain the determinants of CRM and the key stages in its development; Discuss the main functions and various models of CRM; Explain the role of salespeople as relationship developers Discuss the management of customer relationships. Customer Relationship Management (CRM) What is Customer Relationship Management (CRM)? CRM is “the development and maintenance of mutually beneficial
Premium Customer relationship management Marketing Customer service
meaning of the word and all the subtle‚ nasty nuances associated with committing the act itself. What I cannot do‚ and to a lesser extent refuse to do‚ is accept how someone can graciously open their world to you like they’re opening a chest full of rare‚ precious treasures one day and the next‚ slam the lid down‚ smashing your fingers in the process‚ carelessly plucking you from it the next. That’s exactly what happened to me‚ and let me state for the record‚ I did nothing to deserve such harsh treatment
Premium High school College Family
in the day they used it as a good adjective in describing a person and how they were acting or feeling. As for society‚ throughout the centuries and time the word has started to evaporate the meaning of cheerful to something completely opposite of what it used to mean. As for gay meaning happy‚ it seems to no longer exist; today people will rarely say “Glen is having such a gay time on his vacation in Hawaii”. If anyone were to say that‚ it would give off negative or confusion to the person or people
Premium Homosexuality Sexual orientation LGBT
4 2.1The evolution of Customer Loyalty strategy 4 2.2 Benefits of Loyalty 4 2.2.1 Cost savings……………………………………........................................................4 2.2.2 Referrals……………….…………………………………………………………….4 2.2.3 Complain rather than defect…………………………………………………………4 2.2.4 Channel Migration…………………………………………………………………..4 2.2.5 Greater awareness of brand asset……………………………………………….…...4 2.2.6 Turn left rather than right………………………………………………...………….4 2.3 Customer Loyalty approaches……………………………………………
Premium Harvard Business School Marketing Brand
If children are to become educated‚ what must they learn‚ and why? Education’s objective is to help people to learn the concepts of socialisation and of citizenship into a society‚ ultimately preparing individuals for entry into the workforce. At the same time education fulfils a purely intrinsic need for edification. On every level the purpose of education is that each and every person—both within the collective whole of humanity and individually as a vitally necessary and fully whole and contributing
Premium Education Learning Psychology
name for over a century. There are many different classes developed to cater for the ever demanding customers. Some of the classes are C‚ D‚ E‚ G‚ K‚ L‚ R‚ S‚ T class. Also‚ Mercedes reputation is also build in the Formula One scene. 1. Customer retention Customer retention is an assessment that an organization takes to measure the customer defection. It is important because retained customers tend to spend more‚ need lesser loyalty cost and they tend to refer someone to your business. Therefore
Premium Automotive industry Luxury vehicle Mercedes-Benz
accepting person is happy with who he/she is‚ treats everybody equally‚ and is non-judgmental. This is especially important in today’s society because we face so much discrimination. Discrimination causes people to feel ashamed in themselves because of what they “categorize” in. They are treated unjustly because of their differences. By learning to be more accepting‚ we can prevent ourselves from performing these unjust actions‚ and
Premium Thought Virtue Ethics