Case Study 1: Nike April‚ 11‚ 2013 Nike (originally named Blue Ribbon Sports) was founded in 1964 by Phil Knight and his University of Oregon track Coach Bill Bowerman. It was born as a business project of Knights while he was in Stanford. The idea was to import shoes from Japan into the U.S. Up until this point the majority of shoes were imported from Germany. By importing the shoes from Japan the cost would drastically be improved because of labor savings. Nike‚ with the ingenious
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Many of us can relate to feeling regularly frustrated‚ thinking‚ “Why is it so hard for us to admit our mistakes?” Carol Tavris and Elliot Aronson’s book‚ Mistakes Were Made (But Not by Me)‚ focuses on why people justify bad decisions‚ beliefs‚ and actions. It also offers suggestions about how we might be able to challenge ourselves to honestly reflect on our choices and take responsibility for our actions. In the beginning of the book‚ the authors introduce the theory of cognitive dissonance and
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Xin Liang BA 486 10/24/2014 Nike’s CRM Nike manufactures shoes also athletic clothing such as shorts‚ shirts‚ jackets and under armors; wristbands‚ bag packs‚ jerseys and socks are also sold by Nike (Rao‚ 2012). The Nike slogan‚ Just Do It‚ have placed it’s brand in the mind of consumers‚ through the recognition of it’s products and promotional tools used worldwide (Rao‚ 2012). Customer Relationship Management (CRM) is focusing
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Mistakes Were Made Have you ever wondered what kind of actions would be classified as a mistake? When are you able to actually say that it was a “mistake?” As the days go by‚ we watch as others make mistakes or even experience them ourselves. A mistake can be as simple as something said to someone or one stupid decision that can change everything. Everyone makes mistakes‚ no one is perfect. We all have friends that we watch make stupid decisions everyday. You can tell them time after time that they
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and behavior‚ is present every day around us without us being aware of it. We often live our lives without giving much thought as to why we make the choices we do or why we stop being friends with people we used to like being around. The book Mistakes Were Made presents several psychology ideas and gives thorough explanation of each theory. It makes one realize how much of our events are intertwined with psychology. The book starts off with cognitive dissonance‚ and explains how it affects our behavior
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The author of Mistakes Were Made (but not by me) created the idea that memory is reconstructive and source confusion to criminal justice. Our memory helps to recreate old moments from our life so they will not be lost because our brain only selects highlights from an event‚ it is reconstructive in this way. Source confusion can be known as not being able to distinguish your memory that came from later information. Criminal justice is related back to source confusion because we often justify our own
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individual‚ art serves a purpose of expression. Expressed in different forms‚ the nature of art is everywhere‚ including publicity. Publicity provides culture with images that convey meaning and messages. Images are the strongest‚ most powerful aspect publicity holds. In Ways of Seeing‚ John Berger identifies the relationship between two media images‚ modern day publicity and the language of traditional oil painting. These images intend to demonstrate reality to the spectator but not a reality
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The Roaring Twenties were a time of economic prosperity‚ innovation‚ heightened consumerism‚ and personal liberation. However‚ the new era also brought much tension that resulted in increased segregation and anti-immigrant ideals. While the twenties are considered a decade of liberation for many‚ it was also an era of civil unrest. The cultural advancements and diverse social landscapes of the 1920s were shaping a new society that threatened old ideals and exacerbated cultural conflict from those
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eugenics were science‚ racism‚ and propaganda. Eugenics was developed largely by Francis Galton as a method of improving the human race. It fell into disfavor only after the perversion of its doctrines by the Nazis. A lot of people at the time praise eugenics. They saw eugenics as a way to improve the humanity. Francis Galton felt that the dysfunctional qualities of a human race could be explained through their genetics. Being a criminal‚ mental retardation‚ insanity‚ and rebelliousness is what was consider
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The Art of Publicity In the book Ways of Seeing‚ the author‚ John Berger creates the deeper understanding of the look on art‚ along with the influences that traditional oil painting has had on society and modern day publicity. The book not only explores how visual culture came to dominate society but also how ideologies are created and transmitted via images. There are things people cannot describe in words but that images can illustrate. Images have the power to mystify the viewers‚ which means
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