POINT OF PARITY AND POINT OF DIFFERENCE These can be utilized in the positioning (marketing)[->0] of a brand[->1] for competitive advantage[->2] via brand/product[->3]. In essence: Points-of-difference[->4] (PODs) – Attributes or benefits consumers[->5] strongly associate with a brand‚ positively evaluate and believe they could not find to the same extent with a competing brand i.e. points where you are claiming superiority or exclusiveness over other products in the category. Points-of-parity
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Microsoft PowerPoint Project Date: 27 October 2012 Overview: In this project‚ you are going to create PowerPoint slides from a Word outline document. You will also need to apply a design theme and modify the slide master. Different kinds of objects will be inserted into PowerPoint. Your final document should be similar to this one (pdf. file). Note: save your file before you show the video; after you play the video‚ do not save the file. Tutorial: Read the following two articles before you
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Turning Point of my Life Everybody has at least one turning point in his or her life that is either good or bad. Luckily for me the choice that I made turned out to be a great choice so far. The turning point that has so far made an impact on my life was making the decision to move to Virginia. Some of you may wonder why moving to Virginia was a turning point in my life‚ well one reason was th.t I needed a change of scenery in my life. Growing up in Upstate NY my family didn’t really
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calories. Many companies are in the market with their products as complete health products; such as Complan‚ Bournvita‚ Horlics etc. but the parent is always wondered which is the best health drink to buy for their kids? COMPAN VS HORLICS Points of Differentiation: Product wise: Essential nutrients for kids: Look for these components when choosing any nutritional supplement for kid. * Calcium- Required for building strong bones and sustaining a normal
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Title Freezing and Melting Point Objectives 1. To gain proficiency in constructing a graph and plotting data points. 2. To determine the freezing points of a compound from the graph of decreasing temperature versus time. 3. To determine the melting points of a known and unknown compound. Introduction Physical changes are the changes in the physical properties of a substance (Moore‚ Stanitski & Jurs‚ 2009). Freezing point is the fixed temperature at which a pure liquid converted into crystalline
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Chapter 1 The Canadian Financial Reporting Environment Prepared by: Dragan Stojanovic‚ CA Rotman School of Management‚ University of Toronto The Canadian Financial Reporting Environment Role of Financial Reporting • Financial statements and financial reporting • Accounting and capital allocation •Stakeholders Objective of Financial Reporting •Management bias •Users’ needs Standard Setting • Need to develop standards • Parties involved in standard setting • Standard setting in a political
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Discussion (& Analysis) 2.1 2.2 2.3 Using the heading Discussion and / or Analysis is optional – use heading sand subheadings that identifies the main topic / topics in each section. 3. Conclusion 4. Recommendations Summarises main points
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the ‘Vantage Point’‚ I cannot‚ but admire the students who have come up with such a wonderful compilation of events at Vanguard. More importantly‚ I see the contributory articles from students‚ for the Newsletter‚ full of meaningful insights‚ helping B School students and aspirants alike. Vantage Point is fast turning out to be a must read for students interested in MBA and more so for people looking at making Vanguard their next alma-mater. You are at the right vantage point in coming out
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THE FAMILY: CONTEXTS FOR CHILD DEVELOPMENT ADELOWO THOMAS-OLUFUWA EDPR 7111 FALL 2014 CLASS PRESENTATION THE FAMILY • Definition of the family • In human context‚ a family is a group of people affiliated by birth‚ marriage‚ or co-residence/shared consumption. Members of the immediate family may include a spouse‚ parent‚ brother and sister‚ and son and daughter. Members of the extended family may include grandparent‚ aunt‚ uncle‚ cousin‚ nephew and niece‚ or in-laws. • In most societies the family
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Chem-127 – Impact of Chemistry – H. D. Roth Chapter 10: Drugs‚ Manipulating Molecules Everyday drugs – are we dependent? Prescription drugs – are we dependent? How harmful are illicit drugs? Are “natural” herbal remedies safer than synthetic ones? How are effective drugs designed? HDR-F-2012 Prontosil – the first antibiotic Prontosil‚ an effective antibacterial agent‚ belongs to the class of azo dyes‚ which were the first commercially produced chemicals; they effectively dyed wool
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