to Kotler’s product strategy. Kotler suggests that a product should be viewed at three levels Augmented product •Guarrantee •After-sales servicing Total product •Branding •Packaging •Features Core product •la Raison d’etre or Why is the product in existence If we look at the three levels‚ Levi’s Type one jeans or Silver Tab‚ both failed at the first level itself: la Raison d’etre. The new set of jeans had nothing that compelled people to buy. In other words‚ “ no major
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Mercury is a metallic element that is naturally found in rocks within the earth’s crust. It is dispersed into the environment in various ways such as soil‚ weathering of rocks‚ volcanoes‚ mining coal combustion‚ power plants‚ municipal waste and even the products used in the household or for health. Since mercury naturally occurs in the environment‚ it can exist in several forms and there are three main forms it takes on; there is Elemental mercury‚ organic mercury and inorganic mercury and each
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Does Racism exist? What comes to mind when word racism is mentioned? Many people assume racism is when we think or believe that we are better race than the other person we are comparing with. We all have witnessed racism. I believe that racism is being taught to the individual during their upbringing. As a child‚ you depend on your parents to help you become who you are. Parents have a big contribution in shaping the kids thinking and influencing with the idea of good vs. bad in context of race‚
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Polio Still Exists? About two months after you were born your parents took you to the pediatrician for your set of “two month shots” (Crosta). Your doctor handed them a list of vaccinations he was going to administer to you and they looked over it carefully. They were curious to see exactly what diseases might have infected you without the doctor’s care. On the lengthy list in their hands a few names of the vaccinations puzzle your parents‚ a small amount intrigue them‚ but only one vaccination
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Quality Starbucks sets its prices on a simple idea: high value at moderate cost. When people feel like they are getting a good deal for their money‚ they are more likely to pay a higher cost. Quality is key. Starbucks has to maintain strict quality controls in its coffee sourcing as well as in its customer service and peripheral products to justify its costs. Differentiation Starbucks also spends a lot of time and energy differentiating itself from the competition. You can see this in the design
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received a raise; she has waited all year for this raise. She is very sad to find she did not receive one‚ she begins to think maybe she did something wrong. She starts to think back through the year‚ and can not seem to come up with any solutions as to why she did not receive one. She really felt she worked especially hard that year in hopes to receive a good raise and really felt she deserved to be recognized for it. In the break room she overhears John‚ her follow co-worker‚ bragging to their colleague
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unless they shone brightly enough to be awarded a promotion. Performance-based pay would therefore seem to present a far better deal for both employers and employees. Rewarding the best performers seems only reasonable and is obviously the clear way to motivate employees. So is performance-based compensation the best way forward for most companies? Businesses involving sales have had a kind of performance-based pay structure for decades; their salespeople are rewarded with commissions‚ the more
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Gender Pay Gap April 10‚ 2010 For decades now‚ there has been an ongoing pay gap amongst men and women. Some people say it is the woman’s choice and they made it that way‚ others say it is plain out sexism. To this day‚ there is still no definitive reason why‚ but the gap seems to close little by little each year. Can we contribute that to women standing up for themselves more‚ working harder to prove their worth‚ or even challenging the system? T.J. Billitteri wrote the article entitled
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they are hiring for the positions where an employee would transfer money from one casino to the other. Obviously one would want to prescreen the applicants with psychological tests. Wouldn’t you want to know if the employee you are being hired is honest or not? Have tendency to steal or not? So these tests are necessary for jobs where sensitive information is easily accessible for the employees and constantly dealing with money. I partially agree with the utilitarian approach because it is not
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What is your strategy to reverse Pick n Pay’s loss of market share? Pick n Pay lost market share in part because it opened materially less space than some of its major competitors. A significant proportion of its capex was invested in supply chain technology infrastructure in recent years‚ which by its nature doesn’t drive sales compared to stores. Our capital focus is now on new stores and refurbishment‚ which will drive sales and‚ in time‚ profitability. Over the past year we have refreshed‚
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